Monday, June 03, 2013

The Hobson & Holtz Report - Podcast #706: June 3, 2013

Intro: The final B2B Huddle keynote podcast is up, FIR Interview with Jeremiah Owyang coming this week, Neville at LeWeb London this week, no report from Michael Netzley in Singapore this week;

Quick News: Is it the end of the craft of media relations?, LinkedIn launches two-step verification, PRSA launches effort to raise visibility of APR qualification, Australian police communicates the ‘catastrophic’ dangers of 3D printed guns; Ragan promo;

News That Fits: Towers Watson global survey shows over half of employers use social media in community building; how newsrooms are using Reddit (and what companies can learn from it); the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on  Google+ Hangouts On Air, and on the Electronic Frontier Foundation and the battle against a podcasting patent troll; a survey from the Institute for Public Relations on best-in-class practices in employee communication: interviews with internal communicators at 10 global companies; executives want their CEOs active in social media;

Music from Special Guests; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for June 3, 2013: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 10…

Posted by neville on 06/03 at 12:03 AM
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Thursday, May 30, 2013

FIR Speakers and Speeches: Livia Giulia Zuppardo on Google+ at #b2bhuddle

Livia Giulia Zuppardo as seen by Matt Buck

Many companies use social networks in their B2B marketing. According to Google, the advent of Google+ broadens the horizons for businesses by adding a social layer across all Google’s services that adds identity, relationships, and sharing to the mix.

In her keynote presentation at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, Google+ Product Specialist Livia Giulia Zuppardo presented examples of companies innovating in the social media space using Google+.

She explored how the platform - sometimes dubbed "the next generation of Google" - can create value for business by enabling better brand discovery, facilitating deeper connections, improving marketing performance, and providing measurable impact across the web.

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About the Speaker

Livia Giulia ZuppardoLivia Giulia Zuppardo is a Google+ Product Specialist at Google, based in London.

Connect with Livia on Google+: https://plus.google.com/+LiviaGiuliaZuppardo/posts.



FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/30 at 03:15 AM
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Monday, May 27, 2013

The Hobson & Holtz Report - Podcast #705: May 27, 2013

Intro: The final B2B Huddle keynote podcast coming, a number of FIR Book Reviews in the pipeline, congratulations to Stephen Waddington elected CIPR President for 2014, congratulations to Eric Schwartzman on the launch of his new business;

Quick News: Mercedes-Benz plan will put QR codes on cars, World Nutella Day de-kerfuffled, Speaker’s wife Sally Bercow confronts the consequences of a libellous tweet, Annenberg School and the Global Alliance join forces for PR study; Ragan promo;

News That Fits: As Pinterest exposes a business model, the rise of social visual communication is clear; Michael Netzley’s Asia report describes changing mobile preferences in Japan; the new data-focused CMOs and their CIO counterparts; the Media Monitoring Minute with CustomScoop; will Google News kill sponsored content?; listener comments from the FIR Community on Google+; Dan York reports on Google Voice and Google Hangouts, and more; Google’s new "conversational search" is a bold leap forward; Dan York notes a brewing kerfuffle over a Crest 3D White Memorial Day ad on Facebook;

Music from Human Face; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 27, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 3…

Posted by neville on 05/27 at 12:01 AM
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Monday, May 20, 2013

The Hobson & Holtz Report - Podcast #704: May 20, 2013

Intro: Quick review of Ragan ING conference, two more FIR podcasts from the B2B Huddle are up, FIR Book Review of Philip Sheldrake’s Attenzi is up;

Quick News: Vines are shared four times more than online video, IABC’s CW magazine goes digital only, the state of social media advertising, first Quartz, then Defense One: Atlantic Media’s next venture with digital-only publications; Ragan promo;

News That Fits: BYOD focus on policies, behaviours and what matters to employees; Yahoo board approves deal to acquire Tumblr; think that social media crisis from seven years ago is ancient history? guess again; the Media Monitoring Minute with CustomScoop; listener comments; social media and digital agencies will vanish within 10 years, say next generation of marketers; Dan York reports from Dublin with Bernie Goldbach, comparing Audioboo and SoundCloud; Google+ evolves; native advertising and the future of journalism;

Music from DJ YRS Jerzy Ft. Chox-Mak; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for May 20, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 27…

Posted by neville on 05/20 at 12:03 AM
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Thursday, May 16, 2013

FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

Doug Kessler as seen by Matt Buck

When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else.

At The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters, keynote speaker Doug Kessler shone a powerful spotlight on the future of B2B content marketing, offering compelling ideas and suggestions on what the future will look like - for content, and for content marketers.

With references to his frank messaging in Crap: Why the Biggest Single Threat to Content Marketing is Content Marketing - a viral sensation across the social web with nearly 230,000 views on Slideshare - Doug offered Huddlers credible calls to action on the practical issues that concern B2B marketers, and discussed in the questions-and-answers session that followed his keynote.

You can listen while following along with Doug’s PowerPoint deck below (updated since the B2B Huddle with some additional content):

The Future of Content Marketing: 5 Beyonds from Velocity Partners


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About the Speaker

Doug KesslerDoug Kessler is co-founder and creative director of Velocity Partners, the London-based B2B content marketing agency.

Doug’s own content includes The B2B Marketing Manifesto (a rant), The Big Fat Content Marketing Strategy Checklist (a workbook), and Crap: Why the Biggest Threat to Content Marketing is Content Marketing.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/16 at 01:03 AM
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Wednesday, May 15, 2013

FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake

AttenziAttenzi - A Social Business Story is a novel that shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

With Attenzi, author Philip Sheldrake presents a sympathetic hero in the story-teller Eli Appel, newly-installed CEO of Attenzi, a fictional international company that makes and sells top-range kitchen equipment and services.

The book tells a compelling and credible story of one man’s journey that, unbeknownst to him at the start, would help him and his leadership team "redefine the way we all think about our business and its place in the market and its place in the world."

FIR co-host Neville Hobson reviews the Kindle edition of Attenzi and considers the power a work of fiction - a novel - can have in empowering the Eli Appels of our world with the clarity of vision and perspective to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.

As Eli says, "I hope it helps you develop your organization’s relevance, competitiveness and profitability. I hope it helps you forge your career and helps you bring your colleagues with you."

Get this podcast:

Attenzi - A Social Business Story by Philip Sheldrake.

Publisher: Philip Sheldrake
Digital formats (content equivalent to about 100 print pages)
Published: May 15, 2013
Price: Free under Creative Commons license.

Attenzi is available in HTML, PDF, ePub, Kindle, and iBooks formats at www.attenzi.com.

About the Author

Philip SheldrakePhilip Sheldrake is managing partner at Euler Partners, a London-based consulting firm.

He is a widely regarded consultant, author and speaker. He is a Chartered Engineer, a main board director of Intellect, the UK trade association for the technology industry, a board director of 6UK, a government backed non-profit promoting adoption of the new Internet protocol, and a founding partner of Meanwhile. He built and sold an award-winning public relations consultancy.

Philip wrote The Business of Influence in 2011 and was interviewed on FIR at the book’s launch.

Connect with Philip on Twitter: @sheldrake.

FIR online communities
Share your comments or questions about this podcast, or suggestions for future reviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Book Review podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/15 at 12:10 AM
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Tuesday, May 14, 2013

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

Allan Schoenberg

With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.

During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.

Get this podcast:

The presentation deck Allan used in his keynote presentation:

B2B Huddle from Allan Schoenberg

About the Speaker

Allan SchoenbergAllan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/14 at 01:40 AM
Show Notes • Interviews • (0) Comments • Permalink

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