Sunday, March 09, 2014

FIR Interview: Dan York and Neville Hobson in London, March 7, 2014

[L-R] Dan York and Neville Hobson

FIR correspondent Dan York spent the past week in London at IETF 89, the conference of the Internet Engineering Task Force (IETF), in his capacity as senior content strategist at the Internet Society.

The IETF is a large open international community of network designers, operators, vendors, and researchers concerned with the evolution of internet architecture and the smooth operation of the internet.

In far more an informal conversation than an interview, Dan and FIR co-host Neville Hobson met up in the evening of March 7 to talk (and reminisce) about the internet, the milestone of the 25th anniversary of the World Wide Web, and more, in a wide-ranging discussion that began with Dan’s perspectives on his week in London at IETF 89.

Their conversation embraced views about online security, privacy and identity, issues of trust surrounding government eavesdropping and surveillance post-Snowden revelations, and the "Internet of Things." It included Dan’s and Neville’s perspectives and ideas on what communicators need to be thinking about and doing that will help others understand the changes that online technologies bring to society, to organizations, to individuals.

  • Technical aspects: The conversation was recorded on an Olympus LS-14 portable digital audio recorder in WAV file format; final MP3 file production was carried out with Adobe Audition 3.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/09 at 01:01 AM
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Thursday, March 06, 2014

FIR B2B #4: Avoiding the Landmines of Employee Advocacy Programs

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

LinkedIn is opening up its content platform to all members. Does this present a quandary for marketers? Should you continue to invest resources in your own blog or move much of that activity over to LinkedIn? The benefit of publishing on LinkedIn is that you get access to an existing audience and built-in analytics and sharing features. The downside is that your website doesn’t directly benefit. Is there a way to get the best of both worlds or is the LinkedIn company page destined to become a more important destination than your company website?

New research says nearly 90% of ad agencies are interested in social media and online video, but a majority question the value. Is video really all that useful to B2B marketers? Are those disagree somewhat on this. Paul points to the wildly successful Van Damme Epic Split as evidence that B2B companies can do truly remarkable things with video, but Allan thinks examples like this are few and far between.

Introhive has an infographic that assigns value to different digital media in the B2B sales cycle. It includes some surprises. For example, in the lead generation area, YouTube SlideShare and “Content” are considered strongest while Facebook is categorized as “Poor.” YouTube is also noted as a top performer for lead generation but a poor choice for lead nurturing.

Our special guest this week is Chris Boudreaux, founder of Social Media Governance, a website devoted to best practices in social media accountability and governance. The site was originally created to host a database of business social media policies but has now been expanded to include research and Chris’ frequently updated blog.

Chris has taken a particular interest in customer advocacy. He provides advice on how to mobilize customers to spread the messages of a business.He recently wrote on Social Media Today about how employee networks can minimize information overload.

His book, The Most Powerful Brand on Earth, tells how brands can “transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.” He also just published a buyers guide to tools that enable employees to speak on a brand’s behalf.

Activating employee ambassadors is not cut and dried. There may be regulatory issues to consider, and employees who aren’t well briefed on what they can and can’t say can hurt a company more than help it. People in different roles may also need to be activated differently. There’s also the risk of doing too much. If the brand creates too many social media accounts it can tax resources and create a perception that the brand is simply producing noise.

In the closing rant, Paul vents about legitimate publishers citing terrible research.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 03/06 at 09:53 AM
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Wednesday, March 05, 2014

FIR Interview: Eric Sauve, co-founder and CEO, Foko (think of it as Instagram for the enterprise)

Foko appAnything that takes root on the Web eventually finds its way into the enterprise. Social visual communication has exploded in the last few years with the success of Instagram, Pinterest and other tools, along with the surge in photo sharing via Facebook and other social networks. Creative internal communicators found ways to take advantage of these external resources for internal purposes, but how long would it take before tools designed for employee-to-employee photo sharing emerged?

Foko is the first app designed for the enterprise. Launched at Demo 2013, Foko earned coverage from GigaOm, Simply Communicate, and BetaKit, among others.

In this FIR interview, co-host Shel Holtz talks about the app and its potential uses with Foko co-founder and CEO, Eric Sauve.

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About our Conversation Partner

Foko co-founder and CEO Eric SauveEric Sauve is the CEO and Cofounder of Foko, private photo sharing for companies. Previous to Foko, Eric founded Tomoye, an enterprise social software company which was acquired by NewsGator (now Sitrion). At Tomoye and NewsGator, Eric helped manage social business Intranet deployments at organizations such as the US Army, John Deere, Citi Bank and more.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 03/05 at 07:34 AM
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Tuesday, March 04, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 12: Mar 1, 2014

Thought Leadership with Mitchell and Michael
In this episode of Thought Leadership with Mitchell and Michael (hashtag #TLL) we interview Mike Bosworth the father of solution selling.

Mike talks about thought leadership, story telling, connected listening, being vulnerable…essentially social selling.

More about Mike on LinkedIn


Mike Bosworth

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/04 at 08:59 AM
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Monday, March 03, 2014

The Hobson & Holtz Report - Podcast #745: March 3, 2014

FIRIntro: Shel’s back from the IntraTeam conference in Copenhagen;

Quick News: Jeremiah Owyang publishes new research report into the collaborative economy, the primary channel to break government news should be Twitter not press releases says head of British government digital communications, another study demonstrates employees using social media have higher productivity, Bayer creates radio station for one day as part of strategy to reach dog owners over dog-health issue, Coca-Cola’s Journey content marketing site launches a LinkedIn-like blogger contributor network; Ragan promo;

News That Fits: Marc Andreesen spells out a future of the news business; Dan York’s Tech Report on the Internet Society meeting in London, and more; why does a social media presence make retailers appear less trustworthy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why top journalists are flocking to brands; Michael Netzley’s Asia Report: China’s state-owned media on the defensive after a racist good-bye to the US Ambassador, and more; last week on the FIR Podcast Network: 5 new shows; ‘Trust’ features large in carmaker Ford’s rebranding of its UK dealership network;

Music from Marqui Adora; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 3, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 10…

Posted by neville on 03/03 at 12:37 PM
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Sunday, March 02, 2014

Linked Conversations #10: PUR Gum CEO Jay Klein—3/2/14

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

In this episode, I cover the newest LinkedIn feature, Member Blocking. It adds an additional layer to your privacy controls by allowing you to block your profile, direct interactions, and network activity from logged in members who you don’t wish to interact or share personal information with. Many of my listeners will say: “Long time coming!”

My guest this week is Jay Klein, CEO of PUR Gum.  While it might seem unusual to have a CEO of a gum company on LinkedConversations, this is actually the first of several interviews surrounding the Natural Products Expo that starts at the end of this week in Anaheim, CA.  I am always interested in talking PUR Gum CEO Jay Kleinto executives about how they use social media to promote their businesses.

This interview definitely fits the bill. Jay shares not only the PUR Gum story, but how the company uses social media to promote their busienss and interact with customers – and potential customers.

You can find out more about PUR Gum on their Facebook page and their LinkedIn company page. Learn more about Jay on his LinkedIn profile.

Don’t forget to check out Linked Conversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/02 at 02:22 PM
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Friday, February 28, 2014

FIR on Higher Education – Episode 5: An Interview with Forbes CMO Editor Jenny Rooney

What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch?

Jenny Rooney, the CMO Editor at Forbes, shares insights to these questions on episode 5 of FIR on Higher Education. She talks about how she is working with universities to co-sponsor events and explains her editorial priorities in the months ahead.

About Jenny Rooney
Jenny covered interactive advertising for Advertising Age during the dot-com boom and then marketing for Business 2.0, served as contributing editor at Chief Executive magazine, and was editor-in-chief of Sales & Marketing Management magazine before joining Ad Age again, where she most recently served as editor of CMO Strategy. Now at Forbes as CMO Network editor, she’s thrilled to be overseeing content for that most dynamic, creative and arguably challenged executive in the C-suite, the CMO.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/28 at 05:38 AM
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