Thursday, June 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 27: June 19, 2014

Thought Leadership with Mitchell and Michael


In this episode, Michael and Mitchell share insights with #ThoughtLeader Kim Chandler McDonald (@KimmiCFlatWorld). Kim is known as an innovation advocate, adviser, and strategist who recently won recognition for her book, “Innovation: How Innovators Think, Act, and Change Our World” (http://www.amazon.com/Kim-Chandler-McDonald/e/B00BOGRVWO). She defines a #ThoughtLeader as someone who is as engaging as they are engaged on issues, which could be a service, product, or idea. Kim believes that #ThoughtLeaders are and should be pleasant people, quoting the old adage: “You catch more flies with honey than with vinegar.”

Kim Chandler McDonaldIn the interview, Kim discusses flat world navigation and why is it important in today’s global digital economy. In being the world’s first branded flat world navigator, she said she drew inspiration from Pulitzer-winning journalist Thomas Friedman, who wrote the book, “The World Is Flat.” In today’s world, traditional boundaries no longer matter, and globalization has leveled the playing field in business. The role of flat world navigators is to build bridges for businesses and be connectors and collaborators who use both traditional and innovative tools and technologies. Kim further explains that the effect of changing perspectives in terms of your professional and personal footprints in the global digital economy is that it brings about societal change. The younger generation is less likely to be going to war with someone who is their Facebook friend from across the world.

As the world’s first branded flat world navigator, Kim shares her secret on how she was able to establish relationships with more than a hundred hardcore innovators from around the world to make her book. Did she use a complex research methodology? Kim says the key to her achievement was that she was gracious in asking people to become involved in her project. She asked her interviewees nicely – and used her flat world navigation skills to make and maintain relationships.

Kim also shares why she believes it is no longer appropriate to call it I.T., or Information Technology; rather, it should called U.T., or User Technology. And the R.O.I should not just be considered a Return on Investment, but a Return on Involvement.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.
• Doing business in the global digital economy is less about sales execs and more about making and maintaining dynamic relationships. @KimmiCFlatWorld
• Business is changing, and you have to morph and learn to change yourself, the process, and the environment around you. @happyabout
• The key aspect to being a flat world navigator is being involved. You have to be authentically engaged with people. @KimmiCFlatWorld
• Flat world navigation can change the balance of corporate power. @ KimmiCFlatWorld

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/19 at 04:53 PM
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Wednesday, June 18, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 17: June 18, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover a new initiative at LinkedIn that allows their employees to perform Random Acts of Kindness. More info on this in a LinkedIn blog post from Rachel Diamond, LinkedIn’s Employee Experience Lead.

Plus I’ll share a post I published on LinkedIn on why you need to take the meeting.

My guest this week is Kathy Bernard. Kathy is a public speaker, LinkedIn expert and LinkedIn profile optimizer who trains companies on how to use LinkedIn for selling, recruiting and fundraising through her LinkedWISE.com business.

She is also the creator of Get a Job Tips, a step-by-step site that helps the unemployed and miserably employed, as well as college students, land the jobs they want. She has received 33 awards for communications excellence and has a knack for translating complex concepts into powerful action steps to help you sell, recruit, fundraise, or get a job using LinkedIn.

More about Kathy can be found on her LinkedIn profile.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/18 at 07:58 AM
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Tuesday, June 17, 2014

FIR B2B #11: Rewarding Marketers for – Gasp! – Sales Results

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

The collaborative economy presents new opportunities for efficiency by leveraging resources across multiple clients so people, equipment and space don’t go unused. It’s a huge trend that’s being brilliantly documented by Jeremiah Owyang and exemplified by such high profile startups as Airbnb and Uber, and it’s coming to B2B. However, outsourcing your brand to people you may never even meet carries some risks. One company we know employs contract writers through a content marketing agency and has never even met some of the people who have been writing under its brand for years. We think there’s an ugly downside to the sharing economy that B2B executives need to consider.

McKinsey just published research about the digital firm of the future and the need for companies to embrace digital media at every level. Digital isn’t something you can bolt onto the company as an afterthought; it’s central to providing the collaboration that makes your internal processes more efficient and to forming closer bonds with your customers. We know that a lot of companies give lip service to digital integration but few have accomplished it. The recent Innovation report from the New York Times highlighted the fact that even companies that are thought of as leaders can be mired in the past.

Special Guest: Debbie Qaqish, Revenue Marketer

Our special guest is Debbie Qaqish, a 30-year veteran of B2B sales and marketing, co-founder of Pedowitz Group and a leader in helping organizations connect marketing to revenue. She’s also the author of the book Rise of the Revenue Marketer: An Executive Playbook.

Revenue marketing is about tying marketing activities to bottom-line revenue. Debbie notes that few marketers actually understand the sales organizations they serve. When incentives and organizational goals are tied to sales, then everybody becomes part of the marketing picture. There are two kinds of CMO’s, she says: those who put their heads in the sand and treat digital as a set of new toys, and those who understand that revenue marketing is a way for CMOs to gain a seat back at the executive table.

Marketing is undergoing a transformation that is no less dramatic than the one that took marketers from index cards to CRM systems. Many marketers are still stuck in the traditional creative role, but analytics has taken center stage and Debbie believes it requires a new set of skills. Bottom line, though: There’s never been a better time to be a marketer.

Follow @DebbieQaqish on Twitter

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 06/17 at 12:04 PM
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Monday, June 16, 2014

FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark

FIR Presents Inside PRMartin here.

On today’s show, it’s Joe and me. Gini will be back in a couple of weeks. And throughout the summer, we’ll be having a few more two-handers when one of us is away – but we’ll keep recording!

We start off discussing the recent DDOS attacks on Feedly and Evernote that happened just before we recorded.

And we remark on how the two companies took different approaches when it came to communicating their situations to customers.

Feedly posted notifications on its Twitter feed and blog but nothing on Facebook.

Evernote updated its Twitter feed and used the same content on Facebook. But the company did not post on either of its two blogs.

Here are a few suggestions for communicating during a crisis that came out of our conversation:

  • Use your owned property – your blog or newsroom – to break the news and continue sharing regular updates there.
  • When posting updates on Twitter, link back to your blog to add details and context to the situation.
  • Personalize your message. Record a video or short series of videos to let people know what happened and the steps you’re taking to fix it.
  • By all means post on Facebook, but if you’re not buying ads, know that not as many people will see your news as on other sources.
  • Take a page from MSM and be consistent with your communications. Let people know when they’ll hear back from you. That way people will know you’re on top of things and more news will follow.

In the second part of the show, I offer my take on the 2014 IABC World Conference that was taking place in Toronto. One highlight was a talk by Leslie Quinton on the human side of crisis communications and how important it is to always remember your moral compass; that is, continue to ask yourself if what you’re doing is the right thing to do.

I also caught up with Shel Holtz who, if you haven’t seen him speak, is always a sharp, insightful and engaging presenter. He talked about visual storytelling and presented a strong case for why all communicators should move in that direction.

If you haven’t been to an IABC World Conference, it’s worth looking into because it offers you an opportunity to meet and learn from communicators around the globe. Next year’s conference is in San Francisco, June 14 to 17, 2015.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/16 at 02:50 PM
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The Hobson & Holtz Report - Podcast #760: June 16, 2014

FIRIntro: #FutureComms14 in London on June 18, Neville leading a panel discussion; Shel speaking at IABC Columbus on June 25; FIR Book Review of Mobile Mind Shift coming this week;

Quick News: Kit Kat gives rail passengers in Japan a break, global PR agencies issue joint statement endorsing Wikipedia policies and practices, Jaguar XF owner’s novel protest at poor service makes an ass out of dealer (and the brand), BBC economics editor Robert Peston vs Public Relations; Ragan promo;

News That Fits: New York Times debuts the "Snowfall" of native ads; advice for adaptive storytelling from the Washington Post; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; Dan York’s Tech Report: what major change is Soundcloud about to make to their mobile apps, ICANN London conference, and more; FleishmanHillard releases 2014 Authenticity Report; Igloo Software promo; what’s new in the past week on the FIR Podcast Network; Salesforce and others bet the business world is ready for wearables;

Music from Tab Spencer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 16, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 23…

Posted by neville on 06/16 at 12:52 PM
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Friday, June 13, 2014

FIR on Higher Education #12: Michael Schoenfeld on Crisis Communications

How prepared are you to deal with a crisis scenario from a communications perspective? If you are uncertain in your response to this question or just want to hear some best practice, then you will want to give this episode a listen.

Michael Schoenfeld, Vice President of Public Affairs and Government Relations at Duke University, shares his thoughts and experiences on dealing with crisis communications situations at a university level. He reflects on the learnings from the Duke lacrosse scandal, the importance of balancing transparency with privacy and how to best handle crises that involve school violence.

In our reports section, I outline some resources to prepare for crisis communications, while technology correspondent Harry Hawk reflects on his learnings from integrating Vine into his classroom.

About Michael Schoenfeld

Michael J. Schoenfeld is Vice President for Public Affairs and Government Relations at Duke University. He oversees communications and advocacy for the university and medical center, the university’s Washington, DC, center, and serves as Duke’s chief spokesperson. He is also an adjunct lecturer in the Sanford School of Public Policy, where he teaches a course on media and politics.

As the chief external affairs strategist, he directs the Duke’s efforts to connect with local, regional, national and global audiences, represents the university before a wide range of constituencies, and oversees crisis and issues management. Schoenfeld is also co-founder and chairman of Futurity (www.futurity.org), a multimedia consortium of more than 60 leading research universities from the U.S., Canada, the U.K. and Australia.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 06/13 at 06:14 AM
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Thursday, June 12, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 16: June 12, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover significant changes made in the LinkedIn Premium subscriptions. The features include a larger photo, more prominence in search, and a profile background feature similar to Twitter’s backgrounds.

No guest this week, but I will be sharing a blog post on how small businesses can use LinkedIn. This is one of many posts I have written using the LinkedIn Publisher feature that is slowing being rolled out to LinkedIn members.

Check out my other posts here.

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/12 at 12:16 PM
Show Notes • Linked Conversations • (0) Comments • Permalink

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