Monday, July 30, 2012
The Hobson & Holtz Report - Podcast #662: July 30, 2012
Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on "Share This" published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, Canada, responds to Brian Person’s comments about the new iPhone podcasts app, Instagram, and more; the Media Monitoring Minute with CustomScoop; The Chik-Fil-A controversy and social media; listener comments including Ari Adler on the sorry state of journalism; #NBCFail at #London2012; TemboSocial promo; Americans are more comfortable engaging online than in person says survey; music from Fifteenth Summer; and more.
Get FIR:
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- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 30, 2012: An 84-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 6…
FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
"Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public," says Lord Sugar. "This book is a useful guide to using social media effectively."
Gaining such a glowing endorsement for a business book from one of the UK’s most influential business leaders, media personalities and political advisers is no mean feat. It sets the focus well for Share This: The Social Media Handbook for PR Professionals from the CIPR.
Described as "a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations’ Social Media Panel," Share This was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses.
In this FIR Interview, co-host Neville Hobson discusses the book with Philip Sheldrake and Stephen Waddington, two of the central figures behind it and much of the CIPR’s proactive work in recent years to get social media on the agenda of CIPR members.
The wide-ranging conversation starts with both men’s perspectives on what the book is and who it’s aimed at. The discussion covers how the contributors were identified and brought in to the project, and looks at its editorial process focused on ‘the cloud,’ the challenges in managing such crowd-sourced content and how it all fitted with established traditional book-publishing processes at the publisher Wiley.
The two also offered their thoughts on the work of the CIPR’s Social Media Panel and what the future may hold.
Share This is published in the UK in July 2012 (in August 2012 in the US), in hardcopy and digital editions, and is available from Amazon and other booksellers.
Get this podcast:
- Download the MP3 file (11.6Mb, 25:27)
- Get the show on iTunes
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About our Conversation Partners
Philip Sheldrake is a Chartered Engineer, technology consultant, author and public relations professional. He wrote The Business of Influence in 2011. He is a founding partner of Meanwhile, a main board director of Intellect and director of 6UK.
He is a founding member of the CIPR’s Social Media Panel and leads its policy group on campaign measurement and evaluation.
Philip’s expertise spans business strategy, IT and web strategy, product engineering and technology, management consultancy, public relations and social web analytics.
Connect with Philip on Twitter: @sheldrake.
Stephen Waddington is a PR moderniser that has worked in the media and corporate communications since the rise of the internet and the dawn of digital media. He has helped brands such as the Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.
He is co-author of Brand Anarchy published in March 2012, and is editor of and contributor to Share This.
He is managing director of the award-winning Speed Communications launched in 2009, which has rapidly become one of the UK’s most prominent public relations agencies, working with clients across conventional, digital and owned media.
Stephen understands how the media landscape works online and offline and champions good practice as a writer, conference speaker and award winning-blogger. He is a CIPR Accredited Practitioner and member of the UK’s PRCA Council, CIPR Council and the CIPR Social Media Panel.
Stephen is also chairman of Admiral PR & Marketing, the regional agency based in Manchester and Newcastle. He is married with three children and splits his time between London and home on a small holding in rural Northumberland.
Connect with Stephen on Twitter: @wadds.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 23, 2012
The Hobson & Holtz Report - Podcast #661: July 23, 2012
Content summary: Two new FIR Interviews posted: Marcus Nelson, founder of Addvocate, and Kevin Delaney, Editor in Chief of Quartz; interviews this week scheduled with Philip Sheldrake and Stephen Waddington about ‘Share This: The Social Media Handbook for PR Professionals’ from the CIPR, and with Chris Sorek, IABC’s new Executive Director; BPA update from Christie Goodman; Ragan promo; News That Fits: fake news gets more subtle and damaging: the example of fake Shell in particular; Dan York asks why NBC has such a legacy approach to enabling him to watch the Olympic Games; the Media Monitoring Minute with CustomScoop; the social Olympic Games 2012: experimenting, control, the explosion of the social web, the compelling drive to share, and more; listener comments including Bryan Person on Instagram and Carmen Sognonvi on the mobile web; SEO for PR gets more complicated; TemboSocial promo; Michael Netzley reports from Singapore on a "causal" relationship between peer-to-peer influence and the likelihood of someone buying a product; music from Giles; and more.
Get FIR:
- Download the MP3 file 34,5 Mb, 86:04)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 23, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 30…
Thursday, July 19, 2012
FIR Interview: Kevin Delaney, Editor in Chief, Quartz
Offering a new type of publication in the new global economy for a new class of global business executive is the primary goal of US publisher Atlantic Media with Quartz, a digital business magazine launching later this year.
"We’re building a new kind of business news venture," says Kevin J. Delaney, Editor in Chief at Quartz. "We see the present world of business undergoing a seminal shift."
In conversation with FIR co-host Neville Hobson during a visit to London, Delaney explains that seminal shift, speaking of how the global shocks of the past few years have exposed a fundamentally new architecture underpinning the economic order, reshaped by a new generation of businesses and business people.
"This generation is defined not by geographic location or by market capitalization, but rather by its ability to work anywhere and marry the impact of a world titan with the nimbleness of a digital startup," Delaney says. "It is fluent in the lingua francas of the modern age: commerce, design, technology."
Quartz will be digital only - there will be no print edition - and Delaney talks about its strong focus on the tablet as a primary platform to deliver compelling content.
"What we’re laying as a foundation is the possibility to produce content on any different platform with an equality between different forms," Delaney said in a recent interview with The Economist. "On tablets, for example, people probably have more of an appetite to read long-form writing and to go through a whole range of articles instead of just stepping in and out of sight."
During the interview, Delaney also shares his thinking on a probable media landscape in 2013 and beyond as digital delivery becomes increasingly significant for mainstream publishers and influential business readers alike; how Quartz will be monetized through advertising support; and the type of journalist he is keen to hire for the fledging venture.
Quartz will launch in Fall 2012.
Get this podcast:
- Download the MP3 file (10.5Mb, 23:00)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Kevin Delaney is Editor in Chief of Quartz, a new global digital business brand from Atlantic Media to launch later this year.
Delaney came to Atlantic Media in January 2012 from The Wall Street Journal, where he was most recently managing editor of The Wall Street Journal Online. There he was responsible for the Journal’s digital editorial content and direction amid a period of rapid growth in readership and revenue and successful expansion to new platforms such as the iPad.
Prior to that, Delaney spent a decade as a reporter and senior special writer for the Journal. He covered internet companies including Google, Yahoo and Facebook from the San Francisco bureau, and spent five years reporting from the paper’s Paris bureau.
Earlier in his career, Delaney was a staff reporter for SmartMoney Magazine and a producer of business and public affairs programming in Montreal and New York. He received a bachelor’s degree in history from Yale University.
Connect with Kevin on Twitter: @kevinjdelaney.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Tuesday, July 17, 2012
FIR Interview: Addvocate Founder Marcus Nelson
Addvocate is a new “employee management service for social media,” according to founder and CEO Marcus Nelson.
Every company thinks they need to be social. As such, they’re spending millions of dollars to do so. Unfortunately, they’re underutilizing the most motivated asset they already have—enthusiastic employees. Your workers want to talk about their company, only they don’t know what to say, or they’re afraid to say the wrong thing. Instead, they do nothing.
Nelson calls Addvocate the first employee management service for social media. With a simple set of embedded tools, a company can mobilize their workforce to become brand ambassadors by simply suggesting content to share on their personal social channels.
In this podcast interview, Nelson explains to FIR co-host Shel Holtz the origins of the project and how companies will be able to take advantage of it.
Get this podcast:
- Download the MP3 file (7.02Mb, 17:28)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Marcus Nelson is founder and CEO of Addvocate, a startup he launched after leaving his position as Director of Social Media for Salesforce.com, which he held since 2009. At Salesforce, Nelson built a command center team that managed Salesforce’s voice across all social channels. The team handled more than 80,000 brand mentions per month, growing the fan and follower base to more than 300,000 and increasing lead generation by over 1,400%. Before joining Salesforce, Nelson co-founded UserVoice in 2008, a solution for gathering, aggregating and responding to customer feedback.
Connect with Marcus on Twitter: @marcusnelsonr.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 16, 2012
The Hobson & Holtz Report - Podcast #660: July 16, 2012
Content summary: FIR Interviews with Marcus Nelson and Chris Sorek coming soon; Ragan promo; News That Fits: executives need to catch up with social media; Michael Netzley reports from Singapore on recent reports on digital talent in Asia and ICT country rankings; the Media Monitoring Minute with CustomScoop; Barclays says sorry but do corporate apologies make any difference?; listener comments discussion including Kris Gallagher’s and a perspective on Progresso and BPA, and Norbert Mayer Witmann’s idea for an FIR/No Agenda debate (we like that!); striking evidence of high-speed mobile’s approaching ubiquity; TemboSocial promo; Dan York reports on what Twitter could have been, the sale of Digg, and more; O2’s lesson on how to engage with unhappy customers on Twitter; music from Woodfish; and more.
Get FIR:
- Download the MP3 file (33.9Mb, 84:39)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 16, 2012: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 23…
Monday, July 09, 2012
The Hobson & Holtz Report - Podcast #659: July 9, 2012
Content summary: Third episode of the FIR Book Club with Gini Dietrich is up; FIR Interview with author Eric Bergman is up; coming soon: FIR Interviews with Marcus Nelson, CEO of Addvocate, and Chris Sorek, new Executive Director at IABC; Progresso update; News That Fits: ‘tis the season of business crises and communication kerfuffles with three companies in the reputation-damage frame: Barclays Bank, British Airways and GlaxoSmithKline; Ragan promo; Dan York reports on Twitter’s iPhone update, the media’s been wrong about Second Life, Seth Godin’s book experiment, and more; a new take on how to measure influence; listener comments; the Media Monitoring Minute with CustomScoop; Mark Story reports from Washington, DC; TemboSocial promo; Michael Netzley reports from Singapore on ten lessons about doing PR in Asia, and new reports from Visa and the Asia Digital Marketing Association; catching up on GaggleAmp with CEO Glenn Gaudet; music from The Glammers; and more.
Get FIR:
- Download the MP3 file (32.0Mb, 79:58)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 9, 2012: A 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 16…
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