Monday, December 05, 2011

The Hobson & Holtz Report - Podcast #628: December 5, 2011

Content summary: Update on PRSA’s #PRDefined campaign; News That Fits: Carrier IQ and the FUD factor; Dan York reports on Facebook buying Gowalla, Indian government asks Google and Facebook to block content, and more; Ragan promo; Atos Origin CEO bans internal email; social media self-promotion: resisting the temptation; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Bye Bye Rico, Air New Zealand’s use of a murder mystery to end a successful mascot campaign, and the struggles with group buying websites in China; listener comments; TemboSocial promo; music from 2 Headed Cow; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 5, 2011: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 12…

Posted by neville on 12/05 at 11:23 AM
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Monday, November 28, 2011

The Hobson & Holtz Report - Podcast #627: November 28, 2011

Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA’s #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in Japan, Qantas Twitter kerfuffle; Ragan promo; what companies can learn from TripAdvisor blackmails; listener comments; mobile and QR codes are the latest trends in recruiting; the Media Monitoring Minute with CustomScoop; Dan York reports on SOPA, the formal death of Google Wave, GigaOm’s 10 years of blogging, and more; fake forum comments are eroding trust in the web; TemboSocial promo; music by The Scarred; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 28, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 5…

Posted by neville on 11/28 at 11:14 AM
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Monday, November 21, 2011

The Hobson & Holtz Report - Podcast #626: November 21, 2011

Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the Dell B2B Huddle at Google coming soon (if you have time and audio-editing skills, we’d love some volunteer help); GaggleAmp update; News That Fits: Have your say in redefining public relations in the age of social media, an initiative from PRSA, IABC, AMEC, IPR, and others; Dan York reports on no Flash in the Ice Cream Sandwich, Facebook ‘over-sharing’, and more; Ragan promo; YouTube and corporate apologies; listener comments; is a Twitter follower worth $2.50?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on North Korea’s 3G mobile network, and dominant social networks in China; one disgruntled employee’s campaign to save Thanksgiving; TemboSocial promo; music from Leftover Salmon; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 21, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 28…

Posted by neville on 11/21 at 11:19 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, November 14, 2011

FIR Interview: Tony Loftis on using social media to find his missing daughter

UPDATE: Allie has been found and is safe. Limited information here.

imageTony Loftis’s daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass—part of Tony’s communications network in Boston—reached out to FIR about conducting an interview to help get the word out.

Tony—a member of the PR community in Boston—is using social media to spread the word and speed Allie’s return. In this interview with FIR co-host Shel Holtz, Tony discusses the tools and strategies he’s been employing. If you live in the New York area, please keep your eyes peeled for Allie; details on reporting sightings appear below. All FIR listeners, please spread the word.

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About our Conversation Partner

imageTony Loftis is currently a consultant with a high business transformation consultancy. He has 12 years experience in high tech public relations, marketing and community relations, Mr. Loftis has overseen and run a wide range of public relations and industry analyst programs. Previously, was a Team Lead at the Davies Murphy Group, where he works a full range of communications and marketing programs for both emerging companies and household brands. Mr. Loftis got his start in public relations at Lois Paul and Partners.

Prior to entering the high tech PR agency world, Mr. Loftis worked in the related field of community relations. In this capacity he developed community relations plans for a multi-million dollar wastewater treatment program that affected several hundred thousand residents and commuters. On that project he served as the first point of contact for the community’s questions and needs, and also designed and developed content for the project’s Web site.

Mr Loftis has a BA from Tufts University and a graduate certificate in public relations from Emerson College.  He is a resident of the Wayland, Massachusetts.

If you sight Allie, please call the New York City Missing Persons detectives at 212-694-7781.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/14 at 12:57 PM
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The Hobson & Holtz Report - Podcast #625: November 14, 2011

Content summary: An update on the Coghlan Consulting Group saga; a new interview is up featuring Chad Warren from Adobe discussing the company’s new SocialAnalytics tool; we’re still waiting to produce Speakers and Speeches files from the Dell B2B Social Media Huddle. News That Fits: bloggers and others react to the introduction of Google+ Brand Pages; Ragan Communications promo; how Audi monitors its reputation worldwide; listeners’ comments; the Media Monitoring Minute from CustomScoop; enterprise social media is barely out of the starting gate according to a new Forrester study; Dan York’s report looks at Google+ pages, Adobe Flash for Mobile and the U.S. Congress’ IP protection legislation; Pollstream promo; QR codes are at the heart of new Coca-Cola marketing campaigns in the US and Japan; music from Burning Shapes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 14, 2011: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 21…

Posted by shel on 11/14 at 09:40 AM
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Sunday, November 13, 2011

FIR Interview: Chad Warren on Adobe SocialAnalytics

imageWhen Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable insights into how that activity impacts key business metrics and brand perceptions.

In this FIR Interview, co-host Neville Hobson met with Chad Warren, Senior Manager, Product Marketing for Social Media at Adobe’s headquarters in the US, to discuss Adobe SocialAnalytics at the UK launch event in London on November 10.

During a wide-ranging conversation, Chad explained how Adobe SocialAnalytics works and what it does for the customer; what type of organization will use it and for what purpose; and some clear perspectives on the evolving marketplace for social media analysis products and services especially in relation to consolidation (eg, Salesforce’s acquisition of Radian6 earlier this year), fragmentation, and major entrants to the market such as Adobe.

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About our Conversation Partner

Chad WarrenChad Warren has spent the last 12 years designing and executing highly successful digital marketing strategy for brands including The Walt Disney Company, Best Buy, Microsoft, Expedia, Levi’s and Hawaiian Airlines.

In his current role, he sets direction for Adobe’s social media solutions within the Adobe Digital Marketing Suite and directs all related marketing.

Connect with Chad on Twitter: @chadwarren.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/13 at 12:17 AM
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Monday, November 07, 2011

The Hobson & Holtz Report - Podcast #624: November 7, 2011

Content summary: FIR Interview with Chris Boyer posted; Dell B2B Social Media Huddle in London on November 3: podcasts coming soon; Shel was at BlogWorld Expo; News That Fits: Technorati’s State of the Blogosphere 2011 report; Fortune 500 social media adoption report; Ragan promo; Dan York reports on “cloaking” as a way to game SEO, and more; marketing fails to resonate with shoppers says global Havas consumer survey; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Holmes Report Think Tank Live Singapore, and more; listener comments ; Pollstream promo; new services to watch (Pinterest and News360) and the future of search; music from Amy Can Flyy; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 14…

Posted by neville on 11/07 at 11:08 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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