Thursday, October 18, 2012

FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki

What the Plus!Google+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million are active on a monthly basis.

In What the Plus! Google+ for the Rest of Us Version 2.0, author (and unashamed Google+ evangelist) Guy Kawasaki explains how to get started, create an enchanting profile, optimize your content for social searches, share posts and photos, conduct video hangouts, and gain followers.

Each of the 15 chapters in the book’s nearly-200 pages offers practical advice and great tips that help you quickly grasp much of the specifics and get up to speed with using Google+.

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What the Plus! Google+ for the Rest of Us Version 2.0, by Guy Kawasaki.

Publisher: McGraw-Hill
Ebook and paperback (208 pages) editions
Published in the US: September 2012
ISBN: 978-0-07-181010-4
MHID: 0-07-181010-2

Purchase the book online at:

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 10/18 at 01:35 AM
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Monday, October 15, 2012

The Hobson & Holtz Report - Podcast #673: October 15, 2012

Intro: Shel speaking at PRSA conference today (and was at a special wedding yesterday), Neville solo this week; FIR nominated for 2012 European Podcast Award; discount for FIR listeners to Social Media Marketing 2012 conference in London on October 25;

Quick News: Ford connects again with PeerIndex, with 3D printing and more for a Fiesta car in a new influencer outreach programme in Europe; print’s not dead as the Evernote Smart Notebook from Moleskin suggests; Kickstarter UK launch set for October 31; the return of micropayments with Google Wallet for Content; Ragan promo;

News That Fits: Is there any point today in blogging? Recap of #FTDLW12; Dan York reports from Mumbai, India, on the reliance of the internet for so many of our activities, Marco Arment of Instapaper launches "The Magazine", and more; the Media Monitoring Minute with CustomScoop; Flipboard is the publishing tool of the future and it can also raise your Klout score; listener comments; TemboSocial promo; no report from Michael Netzley in Singapore this week; tips for using LinkedIn’s new Endorsement feature;

Music from May Stands Still; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 15, 2012: A 56-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 22…

Posted by neville on 10/15 at 09:34 AM
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Monday, October 08, 2012

The Hobson & Holtz Report - Podcast #672: October 8, 2012

Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference;

Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily mobile users; Facebook lets individuals pay to promote their posts; LinkedIn offers influencers to follow and an opportunity to endorse colleagues based on their skills; you can now search attachments inside Gmail; Ragan promo;

News That Fits: As businesses plan to invest in digital and social, communicators need to strategize the channels and platforms they embrace and make sure their content meets needs; Michael Netzley’s Asia report looks at a kerfuffle and a couple of studies; Media Monitoring Minute from CustomScoop; Neville discusses recent talks, first on socializing the enterprise at the Arthur W. page Society’s Global Media Summit in London and then on the future of PR at the NEMO Launch Conference in Helsingborg, Sweden; listener comments; converged agencies were at the heart of the success of an Oreo digital campaign; TemboSocial promo; Dan York’s report; Neville will be solo next week while Shel is at his daughter’s wedding.

Music from Spicehouse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 8, 2012: A 68-minute podcast recorded live from Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 15…

Posted by shel on 10/08 at 11:51 AM
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Monday, October 01, 2012

The Hobson & Holtz Report - Podcast #671: October 1, 2012

Intro: No Asia report from Michael Netzley this week; new FIR Speakers & Speeches podcasts from Dave Coplin, Antony Mayfield, Andrew Grill at #smwb2b; new FIR Interview podcast with Phil Hollows of Feedblitz;

Quick News: HootSuite launches Conversations, Quartz digital business magazine launches, Kellogg’s swaps snacks for tweets, give your Twitter handle a unique look with a professional Twitter header image; Ragan promo;

News That Fits: Fear makes some CEOs leery of social media, Twitter especially; activists undermine potential sales of book on Amazon; the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on Apple, Twitter, App.net, and more; TemboSocial promo; a Klout score that’s a factor in hiring someone is stupid says TechCrunch; reviewing Quora responses to the question "is social media being ‘lost’ to the PR industry?"; Mitch Joel on next week’s show as guest co-host;

Music from Lit on the Flash; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 1, 2012: An 82-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 8…

Posted by neville on 10/01 at 12:32 AM
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Sunday, September 30, 2012

FIR Speakers and Speeches: Andrew Grill on “Likes” to Social Influence at #SMWB2B

influenceThe rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions.

In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence marketing best practices that generate mentions and tangible, measurable results, and why influence now matters to consumers and brands.

Following his keynote, Grill led discussion in a question-and-answer session with Huddle participants.

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About the Speaker

Andrew GrillBased in London, Andrew Grill is an experienced digital CEO, providing thought leadership and delivering strategic programs and new business across multiple industries.

Currently, he is CEO of Kred, one of the leading online influence platforms.

Andrew is able to deeply understand existing as well as new technologies and channels, explain them to clients, win business and provide strategic leadership.

He is also an internationally-renowned keynote presenter in the field of digital and social media networks and presents at international conferences on a regular basis.

A former resident of Sydney, Australia, since 2005 Andrew has been active in the European and US markets, and has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies and brands in London and around the world.

Connect with Andrew on Twitter at @AndrewGrill.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at ; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/30 at 01:32 AM
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Saturday, September 29, 2012

FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B

imageWhile social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate.

How can we “re-imagine nearly everything” about how our businesses work? In his keynote presentation at The Dell B2B Social Media Huddle in London on September 24, 2012, author and digital strategist Antony Mayfield looks at some models for inciting change, building credible business cases and how hacktivists and organised crime can be unlikely role models for change…

You’ll get extra benefit from Mayfield’s keynote if you view his presentation deck as you listen, embedded below (if you don’t see it, view it at Slideshare).

 

Dell B2B: APT by Brilliant Noise from Antony Mayfield

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About the Speaker

Antony MayfieldAntony Mayfield is Founding Partner at Brilliant Noise, a strategic digital agency.

He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by Bloomsbury. He has also written a number of e-books, the most well-known of which, What is Social Media?, has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.

In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.

Antony is a Fellow of the Royal Society of Arts and a committed advocate of spreading digital literacy - knowledge and skills about how to use the internet better - in businesses and in wider society.

Connect with Antony on Twitter at @amayfield.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at ; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/29 at 08:01 AM
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Thursday, September 27, 2012

FIR Interview: FeedBlitz CEO Phil Hollows on RSS and the future of Feedburner

FeedBlitzIn May, Google quietly announced it would shut down the API for FeedBurner, the most popular tool for managing and measuring RSS feeds. While the service will continue to process RSS feeds—only third-party apps that use the service will be affected—Google has been quiet about the service’s future, telling TechCrunch as recently as September 24 that the company had nothing to announce. Meanwhile, speculation is rampant that the long-neglected service for which Google paid $100 million back in 2007 will eventually be shuttered, leading many to explore alternatives and others to take action, migrating their feeds to alternative services.

One of those services is FeedBlitz, “The All-In-One Solution for Email & Social Media Marketing Automation.” Since concerns arose over how long FeedBurner will remain viable, FeedBlitz has been marketing itself as (among other things) a reliable FeedBurner alternative, even providing a step-by-step guide to importing your existing FeedBurner subscribers to your new FeedBlitz account. In this FIR interview, co-hosts Neville Hobson and Shel Holtz speak with FeedBlitz founder and CEO Phil Hollows about the vital role RSS continues to play, the situation with FeedBurner and the various options (not limited to FeedBlitz) available to bloggers and others who rely on RSS feeds.

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About our Conversation Partner

Phil HollowsPhil Hollows is the Founder and CEO of FeedBlitz, an email and social media marketing automation service and premium FeedBurner alternative.

Building on his high technology experience, consulting and marketing leadership since graduating from Oxford University in 1987 (The Queen’s College), Phil started what became FeedBlitz in 2005. Phil is the author of the free FeedBurner Migration Guide, and the e-book List Building for Bloggers.

Before creating FeedBlitz, Phil was Vice President Product Marketing for enterprise network security management company OpenService (now LogMatrix), and before that he was the Vice President of Technology at the web testing company RadView Software.

Phil’s international career also includes being a Director at enterprise workforce management software leader Kronos, and Managing Consultant for the US office of UK-based niche executive financial consultancy Metapaxis. He has a post-graduate diploma in Accounting and Finance from the UK’s ACCA.

Follow Phil on Twitter as @phollows.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/27 at 09:55 AM
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