Wednesday, August 17, 2011
FIR Book Review - Enchantment by Guy Kawasaki
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.
FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description:
"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.
"Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions."
The book’s website is at www.guykawasaki.com/enchantment/ and there is a Facebook page.
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Enchantment by Guy Kawasaki
Publisher: Portfolio
Hardcover, 211 pages
Published March 2011
ISBN-10: 1591843790
ISBN-13: 978-1591843795
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Sunday, August 14, 2011
The Hobson & Holtz Report - Podcast #612: August 15, 2011
Content summary: Shel’s on a trip through Asia for IABC; Larry Weber FIR Book Review is up; listener survey update; listener comments discussion; Ragan promo; News That Fits: the UK riots and your opinions on the British government’s thinking about restricting access to and use of social media, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, LinkedIn’s ham-fisted launch of social ads but at least we can opt out, Pollstream promo, Dan York’s report, the FCC announces plan to update 911 to receive texts and video; Shel and Neville together as usual next week; music from The Flavor Foundation; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for August 15, 2011: A 66-minute podcast recorded live from Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 22…
Thursday, August 11, 2011
FIR Book Review: Everywhere, by Larry Weber
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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber
FIR book review editor Bob LeDrew reviews Larry Weber’s “Everywhere: Comprehensive Digital Business Strategy for the Social Media Era.” by Larry Weber, founder of Weber Shandwick.
From the inside front cover of Everywhere: “Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value. Everywhere explains how to put your digital strategy at the center of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren’t.”
The book’s website is at thelarryweber.com/books/everywhere
Get this podcast:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber
Publisher: Wiley
260 pages
Published March 29, 2011
ISBN-10: 0470651709
ISBN-13: 978-0470651704
Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, August 08, 2011
The Hobson & Holtz Report - Podcast #611: August 8, 2011
Content summary: FIR Interview with Michael Spark and FIR Book Review of Katie Paine’s Measure What Matters published, planning FIR Interview with Dell’s Lionel Menchaca for end August; FIR listener survey update; Neville’s partnering with Eric Schwartzman for Social Media Today Hands-On Training in London next month; listener comments discussion; Ragan promo; News That Fits: Everything from search to social media is now vital says GE, Dan York reports on the 20th anniversary of the World Wide Web and more, the Media Monitoring Minute with CustomScoop, print is top among affluent Americans says AdAge survey, McKinsey example shows what can happen when you make a mistake with social media engagement, Pollstream promo, Michael Netzley reports from Singapore on HP Labs report on trends in Chinese social media and more, photographs as compelling content marketing; Shel’s on a three-city Asia tour for IABC next week and won’t be on the show; music from Poor Man’s Whiskey; and more.
Get FIR:
- Download the MP3 file (28.5Mb, 71:06)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report, for August 8, 2011: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday August 15…
Sunday, August 07, 2011
FIR Book Review: Measure What Matters, by Katie Paine
Listen to this podcast now:
Measure What Matters, by Katie Paine.
FIR book review editor Bob LeDrew reviews Katie Paine’s latest book, “Measure What Matters.” Katie—a longtime friend of FIR—previously wrote “Measuring Public Relationships.”
From the inside front cover of Measure What Matters: “If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want to know how those opinions will affect your sales? You’re only guessing unless you learn how to Measure What Matters.
Today, even the smallest business can track and measure relationships with customers, with the media, and even with employees and sales forces. Measure What Matters delivers the know-how to find those tools and use them to increase your revenues. The right data tells you whether you’re getting your share of ink. It tells you how you stack up against your competition in search ranking, sales, share of conversations, and share of wallet. Good data measures what your marketplace is saying,thinking, and doing. It reveals which of your methods work and which ones don’t.”
The book’s website is at kdpaine.blogs.com/measure_what_matters
Get this podcast:
Measure What Matters by Katie Paine
Publisher: Wiley
252 pages
Published March 15, 2011
ISBN-10: 0470920106
ISBN-13: 978-0470920107
Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Thursday, August 04, 2011
FIR Interview: David Spark on content marketing
David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content “the currency of social media.” “If you want to be visible, you must have an editorial voice that can be traded via social media, and found via search engines,” he explains on his webiste. “Marketing, PR, and branding alone are not sufficient, they can only amplify your voice. You must become a media network and have your own voice.”
In this FIR Interview, co-host Shel Holtz talks with David about the notion of companies becoming publishers, how to ensure that content is shared and how to assess its value. David also shares a case study involving security company Tripwire, the focus of a recent Spark Media Solutions white paper.
Get this podcast:
- Download the MP3 file (14.3Mb, 35:37)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
David Spark is a veteran tech journalist and founder of Spark Media Solutions, a media consulting and production company. Acting as the “media” of “social media,” Spark Media Solutions helps its clients be seen as leading voices in their field through brand-quality media production and distribution through top tier media channels.
For more than sixteen years Spark and his articles have appeared in more than 30 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” and TechTV. He blogs regularly on the Spark Minute and is a regular contributor for Mashable, Socialmedia.biz, Technologizer, and KQED’s “This Week in Northern California.”
Connect with David on Twitter: @dspark.
Download the white paper, “How to Become One of the Most Respected Companies in Your Industry”
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, August 01, 2011
FIR Cut: Crowdsourcing The Big Mac Index
- The Economist: Fast food for thought: What do hamburgers, lipstick and men’s underwear have in common? The joys of quirky economic indicators
- The Economist: The Big Mac index: Currency comparisons, to go
Download the file here (MP3, 1.91Mb; length 4:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.
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