
Hobson and Holtz
The Hobson & Holtz Report
Thursday, May 15, 2008
The Hobson & Holtz Report - Podcast #345: May 15, 2008
Content summary: Upcoming FIR Interviews and FIR Live call-in shows; discussion: podcast advertising and different approaches; Dan York reports on the disconnects when buying a new home, and more; the Media Monitoring Minute with CustomScoop; new online tool to measure unconscious emotional reactions to brands; the risk of CGM; journalists live blog their working day; media relations in the age of Twitter; David Philips reports; listeners’ comments discussion; music from Sol-Iss; and more.
Listen to FIR now:
Get FIR:
- Download the MP3 file (28.2Mb, 61:34)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for May 15, 2008: A 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday May 19…
Monday, May 12, 2008
The Hobson & Holtz Report - Podcast #344: May 12, 2008
Content summary: UserVoice listener feedback put into action; FIR Live on BlogTalk Radio May 24; FIR Interview with Craig Silverman May 16; upcoming FIR Speakers & Speeches podcast of Neville’s PRII Dublin presentation; OTRO interview with Josh Bernoff available; Shel’s being interviewed on Podcast Junction; discussion: PR spam victims bite back; the Media Monitoring Minute with CustomScoop; the evolution of the press release according to Brian Solis; ‘Nuts About SouthWest’ relaunches; Michael Netzley reports from Singapore on the Java Jive Challenge taking place in Singapore, Malaysia, and Thailand; listeners’ comments discussion; music by David Steele; and more.
Listen to FIR now:
Get FIR:
- Download the MP3 file (28.4Mb, 62:02)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for May 12, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday May 15…
Thursday, May 08, 2008
The Hobson & Holtz Report - Podcast #343: May 8, 2008
Content summary: Dan York reports; One-Minute News: social networking studies, Encyclopaedia Britannica Webshare, Twitterfone, reading on the Web, banks on Twitter; David Phillips reports; listener comments; music from No-Fi Soul Rebellion; and more..
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 8, 2008
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Chicago, Illinois, USA, and almost live from Wokingham, Berkshire, England..
Download the file here (MP3, 23.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday, May 12…
Monday, May 05, 2008
Cluetrain up for discussion on next live call-in episode, Saturday, May 24
John Cass started a meme back in March when he asked several bloggers to share their thoughts on five questions related to “The Cluetrain Manifesto.” Bloggers inlcuding Phil Gomes, Richard Binhammer, Jason Falls and Valeria Maltoni, among others, have shared their answers. We’ll run down the questions and some answers, offer our own thoughts, and hear what you think when we discuss John’s meme on our next live call-in episode, set for Saturday, May 24. The show will take place over the course of an hour beginning at 10 a.m. PDT, 1 p.m. EDT, and 6 p.m. BST. You can listen by visiting FIR’s BlogTalk Radio page or by calling 347-324-3723, which is also the number to call if you want to participate. (Incidentally, John wrotea follow-up post that covered some of the responses to his initial post.)
The Hobson & Holtz Report - Podcast #342: May 5, 2008
Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop; the online reputation management industry; Microsoft and Yahoo: the communication perspective; Best Buy employee social network a model for big firms; Michael Netzley reports from Singapore on developments with social networks in China, and more; listeners’ comments discussion; music from Nine Inch Nails; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 5, 2008
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday May 8…
Thursday, May 01, 2008
The Hobson & Holtz Report - Podcast #341: May 1, 2008
Content summary: Upcoming FIR Book Reviews and FIR Interviews podcasts; Dan York reports on blog security, Twubble and finding Twitter followers; the Media Monitoring Minute with CustomScoop; Reuters Thomson publishes code of business practice and ethics: how good is it for employer and employee?; in emergencies, people turn to Facebook; Twitter talk; listeners’ comments discussion; music from Freightrain Jones; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for May 1, 2008
Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 26.6 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday May 5.
Monday, April 28, 2008
The Hobson & Holtz Report - Podcast #340: April 28, 2008
Content summary: Reflections on FIR 339; Lee Hopkins’ transition and introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an ‘easy button’; listeners’ comments discussion; music from Antiqcool; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for April 28, 2008
Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from New Orleans, Louisiana, USA.
Download the file here (MP3, 26.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that support podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday May 1.


