Hobson and Holtz

The Hobson & Holtz Report

Monday, November 14, 2011

The Hobson & Holtz Report - Podcast #625: November 14, 2011

Content summary: An update on the Coghlan Consulting Group saga; a new interview is up featuring Chad Warren from Adobe discussing the company’s new SocialAnalytics tool; we’re still waiting to produce Speakers and Speeches files from the Dell B2B Social Media Huddle. News That Fits: bloggers and others react to the introduction of Google+ Brand Pages; Ragan Communications promo; how Audi monitors its reputation worldwide; listeners’ comments; the Media Monitoring Minute from CustomScoop; enterprise social media is barely out of the starting gate according to a new Forrester study; Dan York’s report looks at Google+ pages, Adobe Flash for Mobile and the U.S. Congress’ IP protection legislation; Pollstream promo; QR codes are at the heart of new Coca-Cola marketing campaigns in the US and Japan; music from Burning Shapes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 14, 2011: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 21…

Posted by shel on 11/14 at 09:40 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, November 07, 2011

The Hobson & Holtz Report - Podcast #624: November 7, 2011

Content summary: FIR Interview with Chris Boyer posted; Dell B2B Social Media Huddle in London on November 3: podcasts coming soon; Shel was at BlogWorld Expo; News That Fits: Technorati’s State of the Blogosphere 2011 report; Fortune 500 social media adoption report; Ragan promo; Dan York reports on “cloaking” as a way to game SEO, and more; marketing fails to resonate with shoppers says global Havas consumer survey; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Holmes Report Think Tank Live Singapore, and more; listener comments ; Pollstream promo; new services to watch (Pinterest and News360) and the future of search; music from Amy Can Flyy; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 14…

Posted by neville on 11/07 at 11:08 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 31, 2011

The Hobson and Holtz Report - Podcast #623: October 31, 2011

Content summary: FIR Interviews coming: Chris Boyer, Adobe’s Chad Warren, more in the pipeline; Dell B2B Social Media Huddle in London on November 3, sessions will be recorded at FIR Speakers & Speeches podcasts; Shel’s Zeppelin trip; News That Fits: Bribery scandal in the blogosphere by 43a?; Michael Netzley reports from Singapore on Burson-Marsteller Asia-Pacific’s Corporate Social Media Study 2011, and more; Ragan promo; the Klout kerfuffle and a question of trust; listener comments discussion and FIR Friendfeed Room round-up; Heidi Miller reports on the Chapstick ad kerfuffle; the Media Monitoring Minute with CustomScoop; customer service via social media; Dan York reports on the New England snowstorm and the value again of social networks in crisis situations, and more; Pollstream promo; time to cut the Facebook and Twitter clutter, says AOL’s ‘digital prophet’; music by Parakeets; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 31, 2011: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 7…

Posted by neville on 10/31 at 12:10 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, October 24, 2011

The Hobson & Holtz Report - Podcast #622: October 24, 2011

Content summary: Lunch with Jeremiah Owyang last week; thanks to Debi Davies for adding to the show notes; GaggleAmp update; News That Fits: Content marketing drives B2B; Dan York reports on RIM’s BlackBerry woes, and more; Ragan promo; how recruiters use social networks; listener comments discussion; should you rush to Chime.in?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the Twittermentary study on crowd sourcing, and more; Dell asks how well do you listen and engage with your customers?; Pollstream promo; music from The Blue Squares; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 24, 2011: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 31…

Posted by neville on 10/24 at 11:11 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, October 17, 2011

The Hobson & Holtz Report - Podcast #621: October 17, 2011

Content summary: New Pollstream poll and results of last poll; listener survey results are coming, really; News That Fits: the global BlackBerry outage and communication: what now for RIM?; Michael Netzley reports from Singapore on opacity in a global PR deal in Malaysia, and more; Ragan promo; it’s time to think about social media training; listener comments; the Media Monitoring Minute with CustomScoop; Dan York reports on iOS 5, the end of Jaiku, and more; corporate reputations are more vulnerable than ever; PR’s thin skin; Pollstream promo; GaggleAmp update; music from Crooked Saint; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 17, 2011: A 74-minute podcast recorded live from Rochester, Minnesota, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 24…

Posted by neville on 10/17 at 10:57 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 10, 2011

The Hobson & Holtz Report - Podcast #620: October 10, 2011

Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no report this week from Michael Netzley in Singapore; News That Fits: posting your own terms of service on Facebook; Dan York reports on Apple announcements and Steve Jobs’ death, and more; Ragan promo; listener comments; five reasons to use an infographic as a press release, or not; everything is public, behaviours remain the same: the PR executive’s email profanity, the Braehead shopping mall in Glasgow and the Facebook protest; the Media Monitoring Minute with CustomScoop; Occupy Wall Street: social media’s role in social change; Pollstream promo; GaggleAmp update; music from Artificial Intelligence in Texas; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 10, 2011: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 17..

Posted by neville on 10/10 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 03, 2011

The Hobson & Holtz Report - Podcast #619: October 3, 2011

Content summary: Our condolences to FIR friend Barbara Nixon; correction from #618 on updating Facebook pages; FIR Interview coming on SunLife content portal; a word from this week’s podsafe music creator; News That Fits: what Google+ will mean for brands; Michael Netzley reports from Singapore; Ragan promo; do websites drive more B2B sales than social media?; listener comments; what do you think of the new Delicious?; the Media Monitoring Minute with CustomScoop; Dan York reports on Facebook’s frictionless sharing and more; are PR counselors missing an important outreach channel?; Pollstream promo; Porter Novelli launches TrendingTarget social media monitoring tool; update on publishing listener survey results; music from Relevant Discord; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 3, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 10…

Posted by neville on 10/03 at 09:57 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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