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  <title>For Immediate Release: Sessions and Speakers</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Recordings of keynote sessions, conference breakouts, and other talks, with permission of the speakers.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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    <description>Conversations and content from the intersection of public relations and the online world.</description>
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<category>Business</category>

  <category>Business</category>
  <itunes:category text="Business">
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<item>
  <title>For Immediate Release Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_doug_kessler_on_the_future_of_b2b_content_marketi</link>
  <description>Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013.</description>
  <itunes:subtitle>An FIR Speakers and Speeches keynote on 'The Future of B2B Content Marketing'</itunes:subtitle>
  <itunes:summary>Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013.</itunes:summary>
  <pubDate>Thu, 16 May 2013 08:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>43:05</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, doug kessler, velocity partners, b2bhuddle, social media, communication, marketing, content marketing, b2b</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: Kimberley Brind, Oracle, on Social Media and Marketing ROI at #b2bhuddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_kimberley_brind_oracle_on_social_media_and_market</link>
  <description>Kimberley Brind, Oracle, keynote at The B2B Huddle in Reading, England, on May 2, 2013.</description>
  <itunes:subtitle>An FIR Speakers and Speeches keynote on 'Social Media and Marketing ROI'</itunes:subtitle>
  <itunes:summary>Kimberley Brind, Oracle, keynote at The B2B Huddle in Reading, England, on May 2, 2013.</itunes:summary>
  <pubDate>Thu, 09 May 2013 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:30</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, kimberley brind, b2bhuddle, oracle, social media, communication, marketing, b2b</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_andrew_grill_at_smwb</link>
  <description>Andrew Grill, CEO, Kred, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</description>
  <itunes:subtitle>An FIR Speakers and Speeches keynote on 'From "Likes" to Social Influence.'</itunes:subtitle>
  <itunes:summary>Andrew Grill, CEO, Kred, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</itunes:summary>
  <pubDate>Sun, 30 Sep 2012 08:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>50:51</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, andrew grill, kred, dell, smwb2b, smwldn, social media, communication, marketing, connected customer, social influence, influence measurement</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_antony_mayfield_at_smwb2b</link>
  <description>Antony Mayfield, Co-Founder, Brilliant Noise, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</description>
  <itunes:subtitle>An FIR Speakers and Speeches keynote on 'Advanced Persistent Opportunities.'</itunes:subtitle>
  <itunes:summary>Antony Mayfield, Co-Founder, Brilliant Noise, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</itunes:summary>
  <pubDate>Sat, 29 Sep 2012 15:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>41:26</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, antony mayfield, brilliant noise, dell, smwb2b, smwldn, social media, communication, marketing, connected customer</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Dave Coplin, Microsoft, on Future Forward at #SMWB2B</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_dave_coplin_microsoft_on_future_forward_at_smwb2b</link>
  <description>Dave Coplin, Director of Search UK at Microsoft, opening keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</description>
  <itunes:subtitle>An FIR Speakers and Speeches keynote on 'Future Forward.'</itunes:subtitle>
  <itunes:summary>Dave Coplin, Director of Search UK at Microsoft, opening keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.</itunes:summary>
  <pubDate>Wed, 26 Sep 2012 14:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>56:26</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, dave coplin, microsoft, dell, smwb2b, smwldn, social media, communication, marketing, connected customer</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: #TAGtribe Forum - Your Connected Customer and Company</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_tagtribe_forum_your_connected_customer</link>
  <description>Panel with FIR co-host Neville Hobson, Salesforce.com Chief Scientist JP Rangaswami, Waggener Edstrom London Head of Digital Jon Silk, and audience in Q-and-A discussion.</description>
  <itunes:subtitle>An FIR Speakers and Speeches panel discussion on 'Your Connected Customer and Company.'</itunes:subtitle>
  <itunes:summary>Panel with FIR co-host Neville Hobson, Salesforce.com Chief Scientist JP Rangaswami, Waggener Edstrom London Head of Digital Jon Silk, and audience in Q-and-A discussion.</itunes:summary>
  <pubDate>Fri, 07 Sep 2012 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:08:35</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, tagtribe, social media, communication, marketing, connected customer</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Mobility, Games and Gamification</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_shel_holtz_on_mobility_games_and_gamification</link>
  <description>FIR co-host Shel Holtz's talk at the 2012 IABC World Conference in Chicago.</description>
  <itunes:subtitle>An FIR Speakers and Speeches recording of FIR co-host Shel Holtz's talk at the 2012 IABC World Conference in Chicago on Wednesday, June 26.</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz's talk at the 2012 IABC World Conference in Chicago.</itunes:summary>
  <pubDate>Fri, 29 Jun 2012 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:56</itunes:duration>
  <itunes:keywords>fir, for immediate release, shel holtz, iabc, mobile, mobility, cell phones, mobile phones, tablets, games, gaming, gamification</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Reputation Management at Internet Speed</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_neville_hobson_on_reputation_management</link>
  <description>FIR co-host Neville Hobson's keynote speech at the 2012 PRII annual conference in Dublin.</description>
  <itunes:subtitle>An FIR Speakers and Speeches recording of FIR co-host Neville Hobson's keynote speech at the PRII annual conference in Dublin, Ireland, on April 26, 2012.</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson's keynote speech at the 2012 PRII annual conference in Dublin.</itunes:summary>
  <pubDate>Wed, 16 May 2012 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:16</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, social media, reputation, reputation management, crisis management, public relations, prii</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Build Community with Podcasting</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/speakers_speeches_neville_hobson_and_shel_holtz_on_building_community_with_</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz use FIR as a case study in how to build a community through podcasting.</description>
  <itunes:subtitle>An FIR Speakers and Speeches recording of Shel Holtz and Neville Hobson at the Ragan Communications Public Relations and Social Media conference in Holland on April 12, 2012.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz use FIR as a case study in how to build a community through podcasting.</itunes:summary>
  <pubDate>Mon, 16 Apr 2012 06:55 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>62:45</itunes:duration>
  <itunes:keywords>fir, for immediate release, shel holtz, neville hobson, podcast, podcasting, community, build community, social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Why Your C-Suite Should Love Open Employee Access to Social Media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_shel_holtz_on_open_employee_access_to_social_media</link>
  <description>FIR co-host Shel Holtz delivers his presentation on why company leaders should love open employee access to social media.</description>
  <itunes:subtitle>An FIR Speakers and Speeches panel discussion on companies, culture and communication after losing an iconic leader</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz delivers his presentation on why company leaders should love open employee access to social media.</itunes:summary>
  <pubDate>Thu, 08 Dec 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:34</itunes:duration>
  <itunes:keywords>fir, for immediate release, shel holtz, social media, employees, employee access, open access, blocking, stop blocking</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Panel Discussion on companies after the passing of an iconic leader (Audio)</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_panel_discussion_companies_after_the_passing_of_an_iconic_leader</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz join Chip Griffin and Jennifer Wah to talk about Apple post-Steve Jobs in light of other companies that have thrived to varying degrees following the loss of their iconic leaders.</description>
  <itunes:subtitle>An FIR Speakers and Speeches panel discussion on companies, culture and communication after losing an iconic leader</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz join Chip Griffin and Jennifer Wah to talk about Apple post-Steve Jobs in light of other companies that have thrived to varying degrees following the loss of their iconic leaders.</itunes:summary>
  <pubDate>Sun, 09 Oct 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:34</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, chip griffin, jennifer wah, steve jobs, apple, leadership, culture, company culture, corporate culture, sam walton, walt disney</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Panel Discussion on companies after the passing of an iconic leader</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_panel_discussion_companies_after_the_passing_of_an_iconic_leader</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz join Chip Griffin and Jennifer Wah to talk about Apple post-Steve Jobs in light of other companies that have thrived to varying degrees following the loss of their iconic leaders.</description>
  <itunes:subtitle>An FIR Speakers and Speeches panel discussion on companies, culture and communication after losing an iconic leader</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz join Chip Griffin and Jennifer Wah to talk about Apple post-Steve Jobs in light of other companies that have thrived to varying degrees following the loss of their iconic leaders.</itunes:summary>
  <pubDate>Sun, 09 Oct 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:47</itunes:duration>
  <itunes:keywords>fir, for immediate release, neville hobson, shel holtz, chip griffin, jennifer wah, steve jobs, apple, leadership, culture, company culture, corporate culture, sam walton, walt disney</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz on Content Curation</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_october_2011_shel_holtz_on_content_curation/</link>
  <description>A presentation from FIR co-host Shel Holtz on content curation as a communications function; delivered October 4, 2011</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches: Shel Holtz on content curation</itunes:subtitle>
  <itunes:summary>A presentation from FIR co-host Shel Holtz on content curation as a communications function; delivered October 4, 2011</itunes:summary>
  <pubDate>Wed, 05 Oct 2011 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:05:32</itunes:duration>
  <itunes:keywords>social media, Shel Holtz, Ragan, Southwest Airlines, media company, curation, content curation</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: SF Curators Salon July meeting</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_july_2011_sf_curators_salon/</link>
  <description>Presentations and discussion from the July 27, 2011 meeting of the SF Curators Salon</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: The San Francisco Curator Salon's July meeting</itunes:subtitle>
  <itunes:summary>Presentations and discussion from the July 27, 2011 meeting of the SF Curators Salon.</itunes:summary>
  <pubDate>Fri, 29 Jul 2011 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:10:53</itunes:duration>
  <itunes:keywords>social media, Shel Holtz, IABC, IABC world conference, IABC world conference 2011, IABC 2011 conference, IABC 2011 world conference, media company, curation, content curation</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Donna Papacosta at IABC 2011 World Conference</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_donna_papacosta_on_digital_storytelling_at_iabc/</link>
  <description>Communication consultant and podcaster Donna Papacosta on digital storytelling.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Donna Papacosta at the 2011 IABC World Conference on digital storytelling</itunes:subtitle>
  <itunes:summary>Communication consultant and podcaster Donna Papacosta on digital storytelling.</itunes:summary>
  <pubDate>Thu, 23 Jun 2011 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:08:45</itunes:duration>
  <itunes:keywords>social media, Shel Holtz, IABC, IABC world conference, IABC world conference 2011, IABC 2011 conference, IABC 2011 world conference, media company, curation, content curation</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz at IABC 2011 World Conference</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_shel_holtz_on_being_a_media_company_at_iabc_2011/</link>
  <description>FIR co-host Shel Holtz on why your company must become a media company.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Shel Holtz at the 2011 IABC World Conference on why your company must become a media company.</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz on why your company must become a media company.</itunes:summary>
  <pubDate>Thu, 16 Jun 2011 12:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:20:59</itunes:duration>
  <itunes:keywords>social media, Shel Holtz, IABC, IABC world conference, IABC world conference 2011, IABC 2011 conference, IABC 2011 world conference, media company, curation, content curation</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Brian Solis at Dell B2B Social Media Huddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_brian_solis_at_dell_b2b_social_media_huddle/</link>
  <description>Social business expert and digital futurist Brian Solis on social business and the social customer and their significance in the B2B area, and more.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Brian Solis on social business and the social customer and their significance in the B2B area, and more.</itunes:subtitle>
  <itunes:summary>Social business expert and digital futurist Brian Solis on social business and the social customer and their significance in the B2B area, and more.</itunes:summary>
  <pubDate>Mon, 21 Mar 2011 12:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:10:07</itunes:duration>
  <itunes:keywords>social media, social business, business to business, b2b, Brian Solis, Altimeter, Dell, Google</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: William Amurgis on the AEP intranet</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_speeches_william_amurgis_at_intranetteam_conference_on_aep_intranet/</link>
  <description>AEP internal communications manager William Amurgis on the intranet as an employee relationship management system.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: William Amurgis, AEP internal communications manager, on how to use the intranet as an employee relationship management system.</itunes:subtitle>
  <itunes:summary>SAEP internal communications manager William Amurgis on the intranet as an employee relationship management system.</itunes:summary>
  <pubDate>Fri, 11 Mar 2011 08:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:44</itunes:duration>
  <itunes:keywords>intranet, intranets, AEP, Amurgis, William Amurgis, IntraTeam, employee relationship management</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Israel on social media trends at Social Media Breakfast SF East Bay</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_speeches_shel_israel_on_social_media_trends_at_social_media_breakf/</link>
  <description>Shel Israel on key social media trends at Social Media Breakfast in Berkeley, California.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Author, speaker, blogger and consultant Shel Israel on social media trends.</itunes:subtitle>
  <itunes:summary>Shel Israel on key social media trends at Social Media Breakfast in Berkeley, California.</itunes:summary>
  <pubDate>Fri, 11 Feb 2011 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-shelisrael-smbsfeb.mp3" length="7856950" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:37</itunes:duration>
  <itunes:keywords>communications, social media, dell, smac, opel, vauxhall, wcg, hsbc, twitter, unconference, panel</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Panel discussion at Dell SMaC Talk Unconference, London</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_panel_discussion_at_dell_smac_talk_unconference_london/</link>
  <description>Panel discussion on social media at the Dell SMaC Talk Unconference, London.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Panel discussion at Dell SMaC Talk Unconference, London.</itunes:subtitle>
  <itunes:summary>Panel discussion on social media at the Dell SMaC Talk Unconference, London.</itunes:summary>
  <pubDate>Sun, 26 Sep 2010 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-dellpanel.mp3" length="21940558" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>45:42</itunes:duration>
  <itunes:keywords>communications, social media, dell, smac, opel, vauxhall, wcg, hsbc, twitter, unconference, panel</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Andy Smith at July 2010 Social Media Breakfast SF East Bay</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_andy_smith_on_the_dragonfly_effect/</link>
  <description>Andy Smith, former Dolby Laboratiies Marketing VP, discusses The Dragonfly Effect, the basis of his new book.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Andy Smith on The Dragonfly Effect.</itunes:subtitle>
  <itunes:summary>Andy Smith, former Dolby Laboratiies Marketing VP, discusses The Dragonfly Effect, the basis of his new book.</itunes:summary>
  <pubDate>Sun, 01 Aug 2010 11:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-andysmith.mp3" length="24575051" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>51:07</itunes:duration>
  <itunes:keywords>communications, nonprofits, not for profits, dragonfly effect, andy smith, social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Rob Shimmin at Dell B2B Social Media Huddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_and_speeches_rob_shimmin_at_dell_b2b_social_media_huddle/</link>
  <description>Rob Shimmin presents the case at the Dell B2B Social Media Huddle in London on May 25, 2010 on why B2B CEOs don't tweet.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Rob Shimmin on why B2B CEOs don't tweet.</itunes:subtitle>
  <itunes:summary>Rob Shimmin presents the case at the Dell B2B Social Media Huddle in London on May 25, 2010 on why B2B CEOs don't tweet.</itunes:summary>
  <pubDate>Tue, 29 Jun 2010 11:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Mel Carson at Dell B2B Social Media Huddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_mel_carson_at_dell_b2b_social_media_huddle/</link>
  <description>Mel Carson of Microsoft Advertising offered practical ideas of how to get the best from social media marketing and your business presence on the web at the Dell B2B Social Media Huddle in London on May 25, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Mel Carson and how to get the best from social media marketing.</itunes:subtitle>
  <itunes:summary>Mel Carson of Microsoft Advertising offered practical ideas of how to get the best from social media marketing and your business presence on the web at the Dell B2B Social Media Huddle in London on May 25, 2010.</itunes:summary>
  <pubDate>Wed, 16 Jun 2010 20:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>40:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Alex Plant at New Communications Forum</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_speeches_alex_plant_on_corporate_video_channels/</link>
  <description>NetApp's Alex Plant explores why corporations should create unique video content for specific audiences; from NewComm Forum on April 22, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Alex Plant on corporate video channels</itunes:subtitle>
  <itunes:summary>NetApp's Alex Plant explores why corporations should create unique video content for specific audiences; from NewComm Forum on April 22, 2010..</itunes:summary>
  <pubDate>Thu, 10 Jun 2010 10:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ncf-plant.mp3" length="25448469" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>60:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications, plan, alex plant, netapp, video, corporate video</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Jen McClure and Vinay Iyer at New Communications Forum</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_speeches_jen_mcclure_and_vinay_iyer_on_social_crm/</link>
  <description>SNCR's Jen McClure and SAP's Vinay Iyer presented an introduction to Social CRM at the NewComm Forum on April 21, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Jen McClure and Vinay Iyer on Social CRM</itunes:subtitle>
  <itunes:summary>SNCR's Jen McClure and SAP's Vinay Iyer presented an introduction to Social CRM at the NewComm Forum on April 21, 2010.</itunes:summary>
  <pubDate>Tue, 08 Jun 2010 10:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ncf-mcclure-iyer.mp3" length="26873606" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>63:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Maggie Fox at New Communications Forum</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_speeches_maggie_fox_on_understanding_the_new_media_landscape/</link>
  <description>Maggie Fox presented a breakout session at the New Communications Forum in San Mateo, California on April 22, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Maggie Fox on the New Media Landscape</itunes:subtitle>
  <itunes:summary>Maggie Fox presented a breakout session at the New Communications Forum in San Mateo, California on April 22, 2010.</itunes:summary>
  <pubDate>Fri, 04 Jun 2010 11:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ncf-fox.mp3" length="23898953" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>56:48</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Benjamin Ellis at Dell B2B Social Media Huddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_benjamin_ellis_at_dell_b2b_social_media_huddle/</link>
  <description>Benjamin Ellis presented the business case for social media and the real ROI at the Dell B2B Social Media Huddle in London on May 25, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Benjamin Ellis and the business case for social media and the real ROI.</itunes:subtitle>
  <itunes:summary>Benjamin Ellis presented the business case for social media and the real ROI at the Dell B2B Social Media Huddle in London on May 25, 2010.</itunes:summary>
  <pubDate>Thu, 03 Jun 2010 11:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>58:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Neville Hobson at Dell B2B Social Media Huddle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_neville_hobson_at_dell_b2b_social_media_huddle/</link>
  <description>Neville Hobson gives the introduction presentation at the Dell B2B Social Media Huddle in London on May 25, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Neville Hobson on why social media matters for business-to-business organizations.</itunes:subtitle>
  <itunes:summary>Neville Hobson gives the introduction presentation at the Dell B2B Social Media Huddle in London on May 25, 2010.</itunes:summary>
  <pubDate>Wed, 02 Jun 2010 21:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Chuck Hester</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_on_linkedin</link>
  <description>Breakout session on the business social network, LinkedIn, and how it's changing business communication, connections and brands.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Chuck Hester on LinkedIn</itunes:subtitle>
  <itunes:summary>Breakout session on the business social network, LinkedIn, and how it's changing business communication, connections and brands.</itunes:summary>
  <pubDate>Wed, 02 Jun 2010 09:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ncf-hester.mp3" length="285557126" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>67:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications, linkedin, social networks</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Francesca Karpel, Senior Manager, Internal Communications, NetApp</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_francesca_karpel_on_social_media_and_employee_engagem</link>
  <description>Breakout session on how social media and online communities strengthen employee engagement by Francesca Karpel at the Sixth Annual New Communications Forum in San Mateo, California on April 23, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Francesca Karpel on how social media and online communities strengthen employee engagement</itunes:subtitle>
  <itunes:summary>Breakout session on how social media and online communities strengthen employee engagement by Francesca Karpel at the Sixth Annual New Communications Forum in San Mateo, California on April 23, 2010.</itunes:summary>
  <pubDate>Thu, 27 May 2010 09:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>66:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Manish Mehta, Vice President, Social Media and Community, Dell, April 23, 2010</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_and_speeches_manish_mehta_on_measuring_social_media_to_deliver_business_value</link>
  <description>Dell Social Media and Community VP Manish Mehta pinch-hit for Neville Hobson as the closing keynoter at the Sixth Annual New Communications Forum in San Mateo, California on April 23, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Manish Mehta on measuring social media to deliver business value</itunes:subtitle>
  <itunes:summary>Dell Social Media and Community VP Manish Mehta pinch-hit for Neville Hobson as the closing keynoter at the Sixth Annual New Communications Forum in San Mateo, California on April 23, 2010.</itunes:summary>
  <pubDate>Wed, 19 May 2010 09:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>46:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications, measurement, Dell, employee communications, social media, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Katie Paine at the New Communications Forum, April 21, 2010</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/speakers_and_speeches_katie_paine_on_measuring_social_media</link>
  <description>KDPaine and Partners CEO Katie Paine addresses the Sixth Annual New Communications Forum in San Mateo, California on April 21, 2010.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Katie Paine on measuring social media</itunes:subtitle>
  <itunes:summary>KDPaine and Partners CEO Katie Paine addresses the Sixth Annual New Communications Forum in San Mateo, California on April 21, 2010.</itunes:summary>
  <pubDate>Thu, 22 Apr 2010 02:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>54:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Chris Christensen at Social Media Breakfast East Bay, 02/03/10</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/chris_christensen_on_online_business_communities</link>
  <description>Former LiveWorld executive Chris Christensen explains the role of online communities and how they differ based on varying circumstances and goals.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Chris Christensen on online business communities</itunes:subtitle>
  <itunes:summary>Former LiveWorld executive Chris Christensen explains the role of online communities and how they differ based on varying circumstances and goals.</itunes:summary>
  <pubDate>Wed, 03 Feb 2010 02:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-chris2x.mp3" length="11355518" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>26:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz's Presentation from IABC World Conference, 06/09/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_news_release_in_the_social_media_era_shel_holtzs_iabc_presentation</link>
  <description>Shel Holtz presents an "All-Star" session on the traditional and social media news release.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Shel Holtz on news releases in the social media era</itunes:subtitle>
  <itunes:summary>Shel Holtz presents an "All-Star" session on the traditional and social media news release</itunes:summary>
  <pubDate>Fri, 12 Jun 2009 02:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/iabc09.mp3" length="30747569" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:13:05</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz's Crisis Keynote from NewComm Forum, 04/27/09</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/shel_holtzs_crisis_communications_presentation_at_new_communications_forum_</link>
  <description>Shel Holtz presents the Monday closing keynote on Social Media and Crisis Communications at the SNCR NewComm Forum.</description>
  <itunes:subtitle>A For Immediate Release Speakers and Speeches Segment: Shel Holtz on Crisis Communication</itunes:subtitle>
  <itunes:summary>Shel Holtz presents the Monday closing keynote on Social Media and Crisis Communications at the SNCR NewComm Forum.</itunes:summary>
  <pubDate>Fri, 01 May 2009 14:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:09:21</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Social Media, Friend or Foe? - October 16, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_social_media_friend_or_foe_october_24_2008/</link>
  <description>A panel discussion on answering objections to social media from Ragan's Corporate Communications in the Era of Web 2.0 conference at SAS headquarters in Cary, North Carolina, on October 16, 2008.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>A panel discussion on answering objections to social media from Ragan's Corporate Communications in the Era of Web 2.0 conference at SAS headquarters in Cary, North Carolina, on October 16, 2008.</itunes:summary>
  <pubDate>Fri, 24 Oct 2008 17:00 GMT</pubDate>
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  <itunes:duration>1:04:32</itunes:duration>
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  <title>For Immediate Release Speakers and Speeches: Social Networks and Business Communication - June 25, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_social_networks_and/</link>
  <description>Shel Holtz's session from the 2008 IABC International Conference in New York City, June 25, 2008.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Shel Holtz's session from the 2008 IABC International Conference in New York City, June 25, 2008.</itunes:summary>
  <pubDate>Fri, 04 Jul 2008 03:10 GMT</pubDate>
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  <itunes:duration>1:15:29</itunes:duration>
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<item>
  <title>For Immediate Release Speakers and Speeches: Employees Are the Brand - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_employees_are_the_brand/</link>
  <description>Shel Holtz's session from the New Communications Forum.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Shel Holtz's session from the New Communications Forum</itunes:summary>
  <pubDate>Sat, 03 May 2008 17:05 GMT</pubDate>
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  <itunes:duration>1:03:43</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: ROI of Online Press Releases - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_roi_of_online_press_releases/</link>
  <description>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</itunes:summary>
  <pubDate>Sat, 03 May 2008 02:15 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Lindsey Nicole Loughman on Edelman Digital Bootcamp - March 24, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_lindsey_nicole_loughman_on_edelman_digital_bootcamp_march_24_20/</link>
  <description>Lindsey Nicole Loughman, a student at the University of Georgia, speaks with speakers and participants at a conference Edelman put together on March 1, 2008.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Lindsey Nicole Loughman, a student at the University of Georgia, speaks with speakers and participants at a conference Edelman put together on March 1, 2008.</itunes:summary>
  <pubDate>Mon, 24 Mar 2008 15:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Chapter 20 of How to Do Everything with Podcasting - July 9, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_where_podcasting_fits_in_the_business_world_july_9_20/</link>
  <description>Neville and Shel read Chapter 20 of their new book, "How to Do Everything with Podcasting"</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Neville and Shel read Chapter 20 of their new book, "How to Do Everything with Podcasting"</itunes:summary>
  <pubDate>Mon, 09 Jul 2007 23:40 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-chapter20.mp3" length="10629635" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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