Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world. At the intersection of PR/communications and the online world. For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_704_may_20_2013/ Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more. FIR #704 Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more. Mon, 20 May 2013 07:00 GMT http://traffic.libsyn.com/fir/fir-704.mp3 podcasts no 1:27:11 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_doug_kessler_on_the_future_of_b2b_content_marketi Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013. An FIR Speakers and Speeches keynote on 'The Future of B2B Content Marketing' Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013. Thu, 16 May 2013 08:00 GMT http://traffic.libsyn.com/fir/fir-b2bhuddle6-dougkessler.mp3 podcasts no 43:05 fir, for immediate release, neville hobson, shel holtz, doug kessler, velocity partners, b2bhuddle, social media, communication, marketing, content marketing, b2b Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_attenzi_a_social_business_story_by_philip_sheldrake/ FIR co-host Neville Hobson reviews Attenzi - A Social Business Story, by Philip Sheldrake FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake FIR co-host Neville Hobson reviews Attenzi - A Social Business Story, by Philip Sheldrake Wed, 15 May 2013 07:00 GMT http://traffic.libsyn.com/fir/fir-attenzi.mp3 podcasts no 04:47 fir, fir book review, fir book reviews, philip sheldrake, attenzi, social business, shel holtz, neville hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_allan_schoenberg_on_social_media_and_cme_group_at_b2bhuddle FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013. An FIR Interview with Allan Schoenberg, Executive Director of Corporate Communications, CME Group. FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013. Tue, 14 May 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-b2bhuddle6-allanschoenberg.mp3 podcasts no 09:02 fir, for immediate release, neville hobson, shel holtz, allan schoenberg, b2bhuddle, cme group, oracle, social media, communication, marketing, b2b Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_703_may_13_2013/ First B2B Huddle keynote is up, Philip Sheldrake book review is coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, AP updates its social media guidelines, Facebook newsfeed to get video ads; Ragan promo; News That Fits: American Airlines' misleading influencer promotion with Klout, Dan York's report, McDonald's finds trouble with real-time marketing, Media Monitoring Minute from CustomScoop, listener comments, the dark side of reputation management, Michael Netzley's Asia report, Fleishman-Hillard data reveals an authenticity gap; how to comment; music from Novi Novak; and more. FIR #703 First B2B Huddle keynote is up, Philip Sheldrake book review is coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, AP updates its social media guidelines, Facebook newsfeed to get video ads; Ragan promo; News That Fits: American Airlines' misleading influencer promotion with Klout, Dan York's report, McDonald's finds trouble with real-time marketing, Media Monitoring Minute from CustomScoop, listener comments, the dark side of reputation management, Michael Netzley's Asia report, Fleishman-Hillard data reveals an authenticity gap; how to comment; music from Novi Novak; and more. Mon, 13 May 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-703.mp3 podcasts no 1:32:13 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_speakers_and_speeches_kimberley_brind_oracle_on_social_media_and_market Kimberley Brind, Oracle, keynote at The B2B Huddle in Reading, England, on May 2, 2013. An FIR Speakers and Speeches keynote on 'Social Media and Marketing ROI' Kimberley Brind, Oracle, keynote at The B2B Huddle in Reading, England, on May 2, 2013. Thu, 09 May 2013 07:00 GMT http://traffic.libsyn.com/fir/fir-b2bhuddle6-kimberleybrind.mp3 podcasts no 33:30 fir, for immediate release, neville hobson, shel holtz, kimberley brind, b2bhuddle, oracle, social media, communication, marketing, b2b Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_702_may_6_2013/ Soundcloud interview is up; B2B Huddle keynotes are coming; Quick News: 300 social media policies, retracting tweets, thoughts after using Google Glass, Lowe's cracks Vine marketing code; Ragan promo; News That Fits: the future of PR agencies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, MOOCs will disrupt how we learn, Dan York's report; music from Kim Jarrett; and more. FIR #702 Soundcloud interview is up; B2B Huddle keynotes are coming; Quick News: 300 social media policies, retracting tweets, thoughts after using Google Glass, Lowe's cracks Vine marketing code; Ragan promo; News That Fits: the future of PR agencies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, MOOCs will disrupt how we learn, Dan York's report; music from Kim Jarrett; and more. Mon, 06 May 2013 08:00 GMT http://traffic.libsyn.com/fir/fir-702.mp3 podcasts no 1:27:49 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_eric_wahlforss_co_founder_and_cto_soundcloud/ FIR co-host Neville Hobson interviews SoundCloud's Eric Wahlforss in London about audio and business. An FIR interview with Eric Wahlforss, Co-Founder and CTO, SoundCloud FIR co-host Neville Hobson interviews SoundCloud's Eric Wahlforss in London about audio and business. Tue, 30 Apr 2013 07:30 GMT http://traffic.libsyn.com/fir/ericwahlforss.mp3 podcasts no 18:04 FIR, for immediate release, neville hobson, shel holtz, eric wahlforss, forss, soundcloud, podcasting, business, communication, technology, PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_developing_global_consensus_for_the_pr_profession/ Cut from FIR 701 - On the Barcelona Principles, the Melbourne Mandate and the Stockholm Accords: plans for developing a global consensus for the PR profession, but are communication and awareness-raising effective? FIR Cut from FIR 701 Cut from FIR 701 - On the Barcelona Principles, the Melbourne Mandate and the Stockholm Accords: plans for developing a global consensus for the PR profession, but are communication and awareness-raising effective? Mon, 29 Apr 2013 07:45 GMT http://traffic.libsyn.com/fir/fircut-barcelona.mp3 podcasts no 11:16 public relations, PR, communication, professional development, Barcelona Principles, Melbourne Mandate, Stockholm Accords Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_701_april_29_2013/ No Shel this week; new book review up; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud; coming, The B2B Huddle is on May 2; Quick News: can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo; News That Fits: report on Socialbakers Engage 2013 and FT Digital Media 2013; Dan York's report; segment with Neville and guest co-host Stephen Waddington on the Associated Press' Twitter account hack, should British politicians take notes from Barack Obama's campaign team?, the international challenges for the PR profession; Media Monitoring Minute; Michael Netzley reports from Singapore; listener comments; music from Mother Redcap; and more. FIR #701 No Shel this week; new book review up; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud; coming, The B2B Huddle is on May 2; Quick News: can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo; News That Fits: report on Socialbakers Engage 2013 and FT Digital Media 2013; Dan York's report; segment with Neville and guest co-host Stephen Waddington on the Associated Press' Twitter account hack, should British politicians take notes from Barack Obama's campaign team?, the international challenges for the PR profession; Media Monitoring Minute; Michael Netzley reports from Singapore; listener comments; music from Mother Redcap; and more. Mon, 29 Apr 2013 07:30 GMT http://traffic.libsyn.com/fir/fir-701.mp3 podcasts no 1:30:15 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_nice_companies_finish_first_by_peter_shankman_with_karen_kelly/ FIR Book Review Editor Bob LeDrew reviews Nice Companies Finish First: Why Cutthroat Management is Over -- and Collaboration is In, by Peter Shankman with Karen Kelly FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly FIR Book Review Editor Bob LeDrew reviews Nice Companies Finish First: Why Cutthroat Management is Over -- and Collaboration is In Thu, 25 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-niceguys.mp3 podcasts no 16:38 fir, fir books, fir book review, fir book reviews, bob ledrew, peter shankman, karen kelly, nice companies finish first, cutthroat management, collaboration, shel holtz, neville hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_professional_insights_with_neville_hobson_and_shel_holtz/ Donna Papacosta interviews FIR co-hosts Neville Hobson and Shel Holtz marking the milestone of FIR's 700th episode. An FIR interview with Neville Hobson and Shel Holtz Donna Papacosta interviews FIR co-hosts Neville Hobson and Shel Holtz marking the milestone of FIR's 700th episode. Tue, 23 Apr 2013 07:00 GMT http://traffic.libsyn.com/fir/fir-nevilleandshel.mp3 podcasts no 49:44 FIR, for immediate release, neville hobson, shel holtz, donna papacosta, business, communication, technology, PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_700_april_22_2013/ FIR co-host interview coming, update on our call-in line, Viral Video Summit on Friday, B2B Huddle reminder; Quick News: UK agencies' use of unpaid interns investigated, free career advice for Millenials, Qantas gives up PR feed on Twitter, the top 100 banks on social media; Ragan promo; News that Fits: segment from our interview with Donna Papacosta, Michael Netzley's Asia report, Media Monitoring Minute, listener comments, update on Supreme Court decision in Meltwater copyright case, Dan York's report, review of social media in the Boston Marathon Bombing; Neville's on his own next week; music from Cruisebox; and more. FIR #700 FIR co-host interview coming, update on our call-in line, Viral Video Summit on Friday, B2B Huddle reminder; Quick News: UK agencies' use of unpaid interns investigated, fee career advice for Millenials, Qantas gives up PR feed on Twitter, the top 100 banks on social media; Ragan promo; News that Fits: segment from our interview with Donna Papacosta, Michael Netzley's Asia report, Media Monitoring Minute, listener comments, update on Supreme Court decision in Meltwater copyright case, Dan York's report, review of social media in the Boston Marathon Bombing; Neville's on his own next week; music from Cruisebox; and more. Mon, 22 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-700.mp3 podcasts no 1:40:54 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_699_april_15_2013/ Book Club episode is up, Future of Business book review and Brian Solis interview are coming, upcoming speaking gigs; Quick News: how secure is your WordPress site?, SEC-social media update, why become an authority on Google Plus, Digg surveys Google Reader users; Ragan promo; News That Fits: two new case studies, Dan York's report, BBC's tough choice, Media Monitoring Minute from CustomScoop, listener comments, social data and CMOs, survey says social media hurts friendships; music from Belladonna, and more. FIR #699 Book Club episode is up, Future of Business book review and Brian Solis interview are coming, upcoming speaking gigs; Quick News: how secure is your WordPress site?, SEC-social media update, why become an authority on Google Plus, Digg surveys Google Reader users; Ragan promo; News That Fits: two new case studies, Dan York's report, BBC's tough choice, Media Monitoring Minute from CustomScoop, listener comments, social data and CMOs, survey says social media hurts friendships; music from Belladonna, and more. Mon, 15 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-699.mp3 podcasts no 1:23:48 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_698_april_7_2013/ Book Club recording coming, Steve Rubel interview is up; FIR will have audio from May 2 B2B Huddle; Quick News: study delves into hashtag usage, Vine may be the next big thing for brands, crowdsourcing can slow false rumors, Microsoft apologies for employees tweets; Rasgan promo; News That Fits: Collaborative data journalism in action, Dan York's report, social media now SEC compliant, Media Monitoring Minute from CustomScoop, listener comments, can Google Hangouts replace press conferences?, Michael Netzley's Asia report, social media and the language of PR; music from Robert Walker and the Century Band; and more. FIR #698 Book Club recording coming, Steve Rubel interview is up; FIR will have audio from May 2 B2B Huddle; Quick News: study delves into hashtag usage, Vine may be the next big thing for brands, crowdsourcing can slow false rumors, Microsoft apologies for employees tweets; Rasgan promo; News That Fits: Collaborative data journalism in action, Dan York's report, social media now SEC compliant, Media Monitoring Minute from CustomScoop, listener comments, can Google Hangouts replace press conferences?, Michael Netzley's Asia report, social media and the language of PR; music from Robert Walker and the Century Band; and more. Mon, 08 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-698.mp3 podcasts no 1:32:09 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_steve_rubel_chief_content_strategist_edelman/ FIR co-hosts Shel Holtz and Neville Hobson speak with Steve Rubel, newly named Chief Content Strategist for Edelman, about his new role and the rise of content marketing. An FIR interview with Steve Rubel FIR co-hosts Shel Holtz and Neville Hobson speak with Steve Rubel, newly named Chief Content Strategist for Edelman, about his new role and the rise of content marketing. Tue, 02 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-rubel4.mp3 podcasts no 39:00 FIR, for immediate release, neville hobson, shel holtz, steve rubel, rubel, edelman, edelman public relations, content, chief content strategist, content marketing PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_697_april_1_2013/ Rubel interview and London content marketing panel Speakers and Speeches coming; FIR Book Club with Andrea Weckerle on Friday; Quick News: how Google empowers employees, Google wants native ads out of Google News, BBC survey shows evolving news consumption habits, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard self-published mini magazines could be disruptive, Ford crisis management stops a kerfuffle started by its India ad agency, Dan York and Michael Netzley's joint report, listener comments, how social media can benefit CEOs in their first hundred days, Kred introduces Kred for Brands; music from Harmony and Groove; and more. FIR #697 Rubel interview and London content marketing panel Speakers and Speeches coming; FIR Book Club with Andrea Weckerle on Friday; Quick News: how Google empowers employees, Google wants native ads out of Google News, BBC survey shows evolving news consumption habits, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard self-published mini magazines could be disruptive, Ford crisis management stops a kerfuffle started by its India ad agency, Dan York and Michael Netzley's joint report, listener comments, how social media can benefit CEOs in their first hundred days, Kred introduces Kred for Brands; music from Harmony and Groove; and more. Mon, 01 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-697.mp3 podcasts no 1:32:09 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_696_march_25_2013/ Steve Rubel interview coming; FIR discount to London conference; Neville on March 27 panel; Quick news: Klout opens business dashboard, implications of AP's win vs. Meltwater, NYT attempts structured comments, Amazon launches Send to Kindle button; Ragan promo; News that Fits: 5 seconds to tell your story, Michael Netzley's Asia report, Coca-Cola asserts buzz doesn't affect short-term sales, Media Monitoring Minute from CustomScoop, how social media improved writing, Dan York's report, PR content in a mobile world; how to comment; music from the David Nelson Band; and more. FIR #696 Steve Rubel interview coming; FIR discount to London conference; Neville on March 27 panel; Quick news: Klout opens business dashboard, implications of AP's win vs. Meltwater, NYT attempts structured comments, Amazon launches Send to Kindle button; Ragan promo; News that Fits: 5 seconds to tell your story, Michael Netzley's Asia report, Coca-Cola asserts buzz doesn't affect short-term sales, Media Monitoring Minute from CustomScoop, how social media improved writing, Dan York's report, PR content in a mobile world; how to comment; music from the David Nelson Band; and more. Mon, 25 Mar 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-696.mp3 podcasts no 1:22:43 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_695_march_18_2013/ Steve Rubel interview forthcoming; Civility book review is up, discounts to FIR listeners for March conference; Quick News: the technologies that matter from SxSW according to Altimeter Group, study reveals growing comfort with smartphones worldwide, build a personal language phrasebook with Google Translate, Facebook likes can reveal personality traits; Ragan promo; News That Fits: a critical look at real-time marketing, Dan York's report, the demise of Google Reader and FeedDemon, Media Monitoring Minute from CustomScoop, listener comments, social-digital design news, Michael Netzley's Asia report, at least 10 mobile apps that help you maximuize conference attendance; music from Akaisky; and more. FIR #695 Steve Rubel interview forthcoming; Civility book review is up, discounts to FIR listeners for March conference; Quick News: the technologies that matter from SxSW according to Altimeter Group, study reveals growing comfort with smartphones worldwide, build a personal language phrasebook with Google Translate, Facebook likes can reveal personality traits; Ragan promo; News That Fits: a critical look at real-time marketing, Dan York's report, the demise of Google Reader and FeedDemon, Media Monitoring Minute from CustomScoop, listener comments, social-digital design news, Michael Netzley's Asia report, at least 10 mobile apps that help you maximuize conference attendance; music from Akaisky; and more. Mon, 18 Mar 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-695.mp3 podcasts no 1:26:22 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_civility_in_the_digital_age_by_andrea_weckerle/ FIR Book Review Editor Bob LeDrew reviews Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks FIR Book Review: Civility in the Digital Age, by Andrea Weckerle FIR Book Review Editor Bob LeDrew reviews Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks Sat, 16 Mar 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-br-civility.mp3 podcasts no 13:07 fir, fir books, fir book review, fir book reviews, bob ledrew, andrea weckerle, civilination, civility in the digital age, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_694_march_11_2013/ Shel on the road, Neville recording solo, new PR podcast The Echo Chamber, new voices in this episode; Quick News: Cision University Programme for PR professionals, Pew study on Twitter, Pizza Hut and 140-second job interviews, Facebook updates seen by 1 in 3 friends, Ragan promo; News That Fits: Learning social media tricks from the big boys; Michael Netzley's Asia report, Ike Pigott and The State of Punditry, Media Monitoring Minute, listener comments; employees prefer face-to-face communication; Dan York's report, the utility of Google+ according to the Limerick Open Coffee Club, music from Daniel Davidzon; and more. FIR #694 Shel on the road, Neville recording solo, new PR podcast The Echo Chamber, new voices in this episode; Quick News: Cision University Programme for PR professionals, Pew study on Twitter, Pizza Hut and 140-second job interviews, Facebook updates seen by 1 in 3 friends, Ragan promo; News That Fits: Learning social media tricks from the big boys; Michael Netzley's Asia report, Ike Pigott and The State of Punditry, Media Monitoring Minute, listener comments; employees prefer face-to-face communication; Dan York's report, the utility of Google+ according to the Limerick Open Coffee Club, music from Daniel Davidzon; and more. Mon, 11 Mar 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-694.mp3 podcasts no 1:16:14 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_693_march_3_2013/ Congratulations Steve Rubel on new Edelman gig; Civility book review coming; B2B Huddle set for May 2, FIR will podcast keynotes; FIR listener discount to London conference; Quick News: most brands using Instagram, the return of sweetness, the first Vine press release, Google explains how search works; Ragan promo; news That Fits: Yahoo's telecommuting announcement, Dan York's report, agency pop-up stores, Media Monitoring Minute from CustomScoop, listener comments, Google Plus gets important, Michael Netzley's Asia report, Dell's real-time intelligence tool; music from Second Saturday; and more. FIR #693 Congratulations Steve Rubel on new Edelman gig; Civility book review coming; B2B Huddle set for May 2, FIR will podcast keynotes; FIR listener discount to London conference; Quick News: most brands using Instagram, the return of sweetness, the first Vine press release, Google explains how search works; Ragan promo; news That Fits: Yahoo's telecommuting announcement, Dan York's report, agency pop-up stores, Media Monitoring Minute from CustomScoop, listener comments, Google Plus gets important, Michael Netzley's Asia report, Dell's real-time intelligence tool; music from Second Saturday; and more. Mon, 04 Mar 2013 10:30 GMT http://traffic.libsyn.com/fir/fir-693.mp3 podcasts no 1:27:52 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_692_february_25_2013/ Trying Diigo as Delicious alternative; Quick News: New York Times digital innovations, why podcasting should be the PR consultant's best friend, slow video dooms views, ad creep reaches thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc. 500 social media report, Michael Netzley's Asia report, CIPR's state of the profession, Media Monitoring Minute from CustomScoop, listener comments, how Maker's Mark turned a social media smackdown into a win, Dan York's report, Google penalizes UK sites that sell links; music from David Cyr; and more. FIR #692 Trying Diigo as Delicious alternative; Quick News: New York Times digital innovations, why podcasting should be the PR consultant's best friend, slow video dooms views, ad creep reaches thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc. 500 social media report, Michael Netzley's Asia report, CIPR's state of the profession, Media Monitoring Minute from CustomScoop, listener comments, how Maker's Mark turned a social media smackdown into a win, Dan York's report, Google penalizes UK sites that sell links; music from David Cyr; and more. Mon, 25 Feb 2013 10:30 GMT http://traffic.libsyn.com/fir/fir-692.mp3 podcasts no 1:24:30 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_691_february_18_2013/ Schoenberg interview is up; Quick News: Defense contractor releases software to track people via social media, Twitter kills Posterous, American Express enables purchases via hashtag, TD B ank in Google+ local pages; Ragan promo; News That Fits: what do corporate directors and senior managers know about social media?, Dan York's report, European horsemeat scandal widens and deepens, Media Monitoring Minute from CustomScoop, listener comments, is real-time marketing now a requirement?, does Augmented Reality work for PR?; music by Strangefolk; and more. FIR #691 Schoenberg interview is up; Quick News: Defense contractor releases software to track people via social media, Twitter kills Posterous, American Express enables purchases via hashtag, TD B ank in Google+ local pages; Ragan promo; News That Fits: what do corporate directors and senior managers know about social media?, Dan York's report, European horsemeat scandal widens and deepens, Media Monitoring Minute from CustomScoop, listener comments, is real-time marketing now a requirement?, does Augmented Reality work for PR?; music by Strangefolk; and more. Mon, 18 Feb 2013 10:30 GMT http://traffic.libsyn.com/fir/fir-691.mp3 podcasts no 1:21:18 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_allan_schoenberg_cme_group_on_social_media_and_the_futures/ FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm. An FIR interview with Allan Schoenberg FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm. Wed, 13 Feb 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-schoenberg.mp3 podcasts no 35:14 FIR, for immediate release, neville hobson, shel holtz, allan schoenberg, cme group, chicago mercantile exchange, social media Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_690_february_11_2013/ Schoenberg interview this week, enhancements to FIR Google+ Community page, BBC trials trainee communicators' programme, journalists taking refuge in branded content, new Forrester predictions, site plagiarizes and files DMCA takedown notice, Ragan promo, Technorati's 'State of Digital Influence 2013', Michael Netzley, horsemeat crisis in the UK, Media Monitoring Minute, listener comments, the state of measurement, Dan York, freedom of speech and responsibility and the law, music from Q, and more. FIR #690 Schoenberg interview this week, enhancements to FIR Google+ Community page, BBC trials trainee communicators' programme, journalists taking refuge in branded content, new Forrester predictions, site plagiarizes and files DMCA takedown notice, Ragan promo, Technorati's 'State of Digital Influence 2013', Michael Netzley, horsemeat crisis in the UK, Media Monitoring Minute, listener comments, the state of measurement, Dan York, freedom of speech and responsibility and the law, music from Q, and more. Mon, 11 Feb 2013 10:30 GMT http://traffic.libsyn.com/fir/fir-690.mp3 podcasts no 1:28:06 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_689_february_4_2013/ FIR app issue resolved; Schoenberg interview on hold; Quick News:companies failing to accommodate shift to mobile, IBM security tool can flag disgruntled employees, YouTube introducing paid subscriptions, Swedish bloggers commot to 50,000 posts in 100 days; Ragan promo; News That Fits: closing the gap between social media use and usefulness, Dan York's report, three social media kerfuffles, Media Monitoring Minute from CustomScoop, three social media kerfuffles, Ryanair's comms chief to eschew social media, Quora and others introduce new blogging tools; music from epic; and more. FIR #689 FIR app issue resolved; Schoenberg interview on hold; Quick News:companies failing to accommodate shift to mobile, IBM security tool can flag disgruntled employees, YouTube introducing paid subscriptions, Swedish bloggers commot to 50,000 posts in 100 days; Ragan promo; News That Fits: closing the gap between social media use and usefulness, Dan York's report, three social media kerfuffles, Media Monitoring Minute from CustomScoop, three social media kerfuffles, Ryanair's comms chief to eschew social media, Quora and others introduce new blogging tools; music from epic; and more. Mon, 04 Feb 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-689.mp3 podcasts no 1:08:13 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_688_january_28_2013/ Welcome new listeners, Francis Ingham interview is up, Allan Schoenberg interview is coming; today is data Protection day; Quick News: introducing Vine, social branding is key to reputation, Pope urges evangelism via Twitter, Pew says libraries still have a place; Ragan promo, News That Fits: 2013 Edelman Trust Barometer, Michael Netzley's Asia report, listener comments, Boeing communicates with customers during crisis, Dan York's report, lack of social participation could lead to disenfranchisement; music from Steph Barrak; and more. FIR #688 Welcome new listeners, Francis Ingham interview is up, Allan Schoenberg interview is coming; today is data Protection day; Quick News: introducing Vine, social branding is key to reputation, Pope urges evangelism via Twitter, Pew says libraries still have a place; Ragan promo, News That Fits: 2013 Edelman Trust Barometer, Michael Netzley's Asia report, listener comments, Boeing communicates with customers during crisis, Dan York's report, lack of social participation could lead to disenfranchisement; music from Steph Barrak; and more. Mon, 28 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-688.mp3 podcasts no 1:18:38 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_687_january_21_2013/ Latest Edelman Trust Barometer released; interview update; Quick News: CEO online sociability has doubled, Starbucks says seismic consumer behavior changes are linked to technology, court rules against news agencies that used photos posted to Twitter, what marketers should learn from Lance Armstrong; Ragan promo; News That Fits: Tesco and the horsemeat kerfuffle, Dan York's report, big trouble in mainstream media, Media Monitoring Minute from CustomScoop, listener comments; Barclays CEO lays it on the line for employees, brands a personal responsibility are trumping politics; music from All Mighty Whispers; and more. FIR #687 Latest Edelman Trust Barometer released; interview update; Quick News: CEO online sociability has doubled, Starbucks says seismic consumer behavior changes are linked to technology, court rules against news agencies that used photos posted to Twitter, what marketers should learn from Lance Armstrong; Ragan promo; News That Fits: Tesco and the horsemeat kerfuffle, Dan York's report, big trouble in mainstream media, Media Monitoring Minute from CustomScoop, listener comments; Barclays CEO lays it on the line for employees, brands a personal responsibility are trumping politics; music from All Mighty Whispers; and more. Mon, 21 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-687.mp3 podcasts no 1:18:58 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_686_january_14_2013/ Math correction; new outro from Donna Papacosta; PRCA interview coming; Quick News: LinkedIn the preferred recruiter's tool, brand sites remain important, the end of regret-the-error as we know it, a look at Betterific; Ragan promo; News That Fits: PR's move into paid content, Dan York's report, customer service in social media age, Media Monitoring Minute from CustomScoop, listener comments, social networking adopted on intranets, Michael Netzley's Asia report, UK ambassadors and FCO staff are blogging; how to comment; music from Human Face; and more. FIR #686 Math correction; new outro from Donna Papacosta; PRCA interview coming; Quick News: LinkedIn the preferred recruiter's tool, brand sites remain important, the end of regret-the-error as we know it, a look at Betterific; Ragan promo; News That Fits: PR's move into paid content, Dan York's report, customer service in social media age, Media Monitoring Minute from CustomScoop, listener comments, social networking adopted on intranets, Michael Netzley's Asia report, UK ambassadors and FCO staff are blogging; how to comment; music from Human Face; and more. Mon, 14 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-686.mp3 podcasts no 1:18:56 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_685_january_7_2013/ We kick off our eight year; Ekaterina Walter interview is up, another on PR Apprenticeship is coming; Quick News: Brands are experimenting with sexting services, Hawaii Five-0 to let viewers choosing episode ending in real time, doctors are using social media more, father hires in-game hitmen to deter son from planing; Ragan promo; News That Fits: will PR take over the world in 2013?, Michael Netzley's Asia report, highlights from Nielsen's 2012 social media report, listener comments, how to add value to LinkedIn endorsements, Dan York's report, can or should you avoid Google+?; how to comment; music from Sound Tribe Sector 9; and more. FIR #685 We kick off our eight year; Ekaterina Walter interview is up, another on PR Apprenticeship is coming; Quick News: Brands are experimenting with sexting services, Hawaii Five-0 to let viewers choosing episode ending in real time, doctors are using social media more, father hires in-game hitmen to deter son from planing; Ragan promo; News That Fits: will PR take over the world in 2013?, Michael Netzley's Asia report, highlights from Nielsen's 2012 social media report, listener comments, how to add value to LinkedIn endorsements, Dan York's report, can or should you avoid Google+?; how to comment; music from Sound Tribe Sector 9; and more. Mon, 07 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-685.mp3 podcasts no 1:20:43 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_intels_ekaterina_walter_on_her_new_book_think_like_zuck/ FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck. An FIR interview with Ekaterina Walter FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck. Thu, 03 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-ekaterina.mp3 podcasts no 33:38 FIR, for immediate release, neville hobson, shel holtz, ekaterina walter, mark zuckerberg, zuck, think like zuck, intel Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_684_december_31_2012/ Happy new year; wrapping up FIR's seventh year; audio quality sucked in episode 683; Ekaterina Walter interview coming this week; Quick News: mobile malware is getting serious, Facebook is top site for sharing product info, it takes less than 10 seconds to decide to follow someone on Twitter, Home Depot doubles mobile conversions; Ragan promo; News That Fits: reading habits vary according to Pew study, Dan York's report, Media Monitoring Minute from CustomScoop; PR needs to do more than earn media according to Peter Himler, listener comments, certification or PR pros in the digital era, TemboSocial promo, Michael Netzley's report, why you should get serious about blogging; music from 13 Shadows; and more. FIR #684 Happy new year; wrapping up FIR's seventh year; audio quality sucked in episode 683; Ekaterina Walter interview coming this week; Quick News: mobile malware is getting serious, Facebook is top site for sharing product info, it takes less than 10 seconds to decide to follow someone on Twitter, Home Depot doubles mobile conversions; Ragan promo; News That Fits: reading habits vary according to Pew study, Dan York's report, Media Monitoring Minute from CustomScoop; PR needs to do more than earn media according to Peter Himler, listener comments, certification or PR pros in the digital era, TemboSocial promo, Michael Netzley's report, why you should get serious about blogging; music from 13 Shadows; and more. Mon, 31 Dec 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-684.mp3 podcasts no 1:27:24 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_683_december_24_2012/ Cy Jervis interview is up, Ekaterina Walter interview is coming; FIR Android app is in Amazon app store; Quick News: Kudos to New York Times for integrating multimedia into an article, 18 UK government departments publish digital strategies, study shows quality content earns word of mouth, anonymous social network Social Number launches; Ragan promo; News That Fits: social media press release template 2.0, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, update on IABC kerfuffle, listener comments, TemboSocial promo, Dan York's report; how to comment; music from The Mighty Whispers; and more. FIR #683 Cy Jervis interview is up, Ekaterina Walter interview is coming; FIR Android app is in Amazon app store; Quick News: Kudos to New York Times for integrating multimedia into an article, 18 UK government departments publish digital strategies, study shows quality content earns word of mouth, anonymous social network Social Number launches; Ragan promo; News That Fits: social media press release template 2.0, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, update on IABC kerfuffle, listener comments, TemboSocial promo, Dan York's report; how to comment; music from The Mighty Whispers; and more. Mon, 24 Dec 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-683.mp3 podcasts no 1:22:06 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_starbucks_hashtag_hijacked_by_critics/ Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign FIR Cut from FIR 683 Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign Mon, 24 Dec 2012 02:15 GMT http://traffic.libsyn.com/fir/fircut-starbucks.mp3 podcasts no 9:47 social media, hashtags, hashtag campaigns, Starbucks Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_dell_ideastorm_project_manager_Cy_Jervis/ FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas. An FIR interview with Cy Jervis FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas. Tue, 18 Dec 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-jervis.mp3 podcasts no 11:59 FIR, for immediate release, neville hobson, shel holtz, cy jervis, dell, ideastorm, dell ideastorm, crowdsourcing