<!-- must include xmlns:itunes tag-->
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
  <title>For Immediate Release: Book Reviews</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Reviews of books related to the business of communciation, PR and business.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>
<atom:link href="http://www.forimmediaterelease.biz/reviews-rss.xml" rel="self" type="application/rss+xml" />

<category>Business</category>

  <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
  </itunes:category>

<item>
  <title>FIR Book Review: Attenzi &#45; A Social Business Story, by Philip Sheldrake</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_attenzi_a_social_business_story_by_philip_sheldrake/</link>
  <description>FIR co-host Neville Hobson reviews Attenzi &#45; A Social Business Story, by Philip Sheldrake</description>
  <itunes:subtitle>FIR Book Review: Attenzi - A Social Business Story, by Philip Sheldrake</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson reviews Attenzi &#45; A Social Business Story, by Philip Sheldrake</itunes:summary>
  <pubDate>Wed, 15 May 2013 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-attenzi.mp3" length="2298149" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-attenzi.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>04:47</itunes:duration>
  <itunes:keywords>fir, fir book review, fir book reviews, philip sheldrake, attenzi, social business, shel holtz, neville hobson</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_nice_companies_finish_first_by_peter_shankman_with_karen_kelly/</link>
  <description>FIR Book Review Editor Bob LeDrew reviews Nice Companies Finish First: Why Cutthroat Management is Over -- and Collaboration is In, by Peter Shankman with Karen Kelly</description>
  <itunes:subtitle>FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviews Nice Companies Finish First: Why Cutthroat Management is Over -- and Collaboration is In</itunes:summary>
  <pubDate>Thu, 25 Apr 2013 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-niceguys.mp3" length="7013219" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-niceguys.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>16:38</itunes:duration>
  <itunes:keywords>fir, fir books, fir book review, fir book reviews, bob ledrew, peter shankman, karen kelly, nice companies finish first, cutthroat management, collaboration, shel holtz, neville hobson</itunes:keywords>
  </item>

<item>
  <title>FIR Book Club #4: Civility in the Digital Age author Andrea Weckerle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_club_4_civility_in_the_digital_age_author_andrea_weckerle/</link>
  <description>Bob LeDrew hosts Andrea Weckerle, author of Civility in the Digital Age, in this fourth meeting of the FIR Book Club.</description>
  <itunes:subtitle>Guest Andrea Weckerle, author of Civility in the Digital Age.</itunes:subtitle>
  <itunes:summary>Bob LeDrew hosts Andrea Weckerle, author of Civility in the Digital Age, in this fourth meeting of the FIR Book Club.</itunes:summary>
  <pubDate>Mon, 08 Apr 2013 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-bookclub-weckerle.mp3" length="25358846" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-bookclub-weckerle.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:00:19</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, civility in the digital age, andrea weckerle, civilination</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: Civility in the Digital Age, by Andrea Weckerle</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_civility_in_the_digital_age_by_andrea_weckerle/</link>
  <description>FIR Book Review Editor Bob LeDrew reviews Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks</description>
  <itunes:subtitle>FIR Book Review: Civility in the Digital Age, by Andrea Weckerle</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviews Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks</itunes:summary>
  <pubDate>Sat, 16 Mar 2013 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-br-civility.mp3" length="455292" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-br-civility.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:07</itunes:duration>
  <itunes:keywords>fir, fir books, fir book review, fir book reviews, bob ledrew, andrea weckerle, civilination, civility in the digital age, neville hobson, shel holtz</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_what_the_plus_google_for_the_rest_of_us_by_guy_kawasaki/</link>
  <description>FIR co-host Neville Hobson reviews the print edition of "What the Plus! Google+ for the Rest of Us" by Guy Kawasaki.</description>
  <itunes:subtitle>FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson reviews the print edition of "What the Plus! Google+ for the Rest of Us" by Guy Kawasaki.</itunes:summary>
  <pubDate>Thu, 18 Oct 2012 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-whattheplus.mp3" length="4407380" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-whattheplus.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>09:10</itunes:duration>
  <itunes:keywords>social media, social networking, fir, for immediate release, fir book reviews, book review, google+, guy kawasaki, neville hobson, shel holtz</itunes:keywords>
  </item>

<item>
  <title>FIR Book Club #3: "Marketing in the Round" co-author Gini Dietrich</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_club_3_marketing_in_the_round_co-author_Gini_Dietrich/</link>
  <description>Bob LeDrew hosts "Marketing in the Round" co-author Gini Dietrich in the third meeting of the FIR Book Club.</description>
  <itunes:subtitle>Guest Gini Dietrich, co-author, "Marketing in the Round"</itunes:subtitle>
  <itunes:summary>Bob LeDrew hosts "Marketing in the Round" co-author Gini Dietrich in the third meeting of the FIR Book Club.</itunes:summary>
  <pubDate>Mon, 02 Jul 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-bookclub3.mp3" length="25415013" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-bookclub3.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:00:26</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, marketing in the round, gini dietrich</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: Marketing in the Round, by Gini Dietrich and Geoff Livingston</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_marketing_in_the_round_by_gini_dietrich_and_geoff_livingston/</link>
  <description>FIR book review editor Bob DeDrew reviews Gini Dietrich and Geoff Livingston's book, Marketing in the Round.</description>
  <itunes:subtitle>FIR Book Review: The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young</itunes:subtitle>
  <itunes:summary>>FIR book review editor Bob DeDrew reviews Gini Dietrich and Geoff Livingston's book, Marketing in the Round.</itunes:summary>
  <pubDate>Tue, 26 Jun 2012 09:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-marketingintheround.mp3" length="6579828" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-marketingintheround.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>15:35</itunes:duration>
  <itunes:keywords>social media, digital media, marketing, marketing in the round, gini dietrich, geoff livingston</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: The Virtual Self by Nora Young</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_virtual_self_by_nora_young/</link>
  <description>FIR book review editor Bob DeDrew reviews the recent release from CBC broadcaster Nora Young.</description>
  <itunes:subtitle>FIR Book Review: The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young</itunes:subtitle>
  <itunes:summary>>FIR book review editor Bob DeDrew reviews the recent release from CBC broadcaster Nora Young.</itunes:summary>
  <pubDate>Tue, 12 Jun 2012 09:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-virtualself.mp3" length="4447154" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-virtualself.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:30</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, but ledrew, virtual self, the virtual self, nora young</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_fail_by_bernhard_warner_and_matthew_yeomans/</link>
  <description>FIR co-host Neville Hobson reviews the Kindle e-book edition of "#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One" by Bernhard Warner and Matthew Yeomans.</description>
  <itunes:subtitle>FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson reviews the Kindle e-book edition of "#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One" by Bernhard Warner and Matthew Yeomans.</itunes:summary>
  <pubDate>Thu, 03 May 2012 09:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fail50.mp3" length="6648268" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fail50.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:51</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, neville hobson, bernhard warner, matthew yeomans, #fail, fail, screwups</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Reality is Broken: Why Games Make Us Better and How They Can Change the World," by Jane McGonigal</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_reality_is_broken_by_jane_mcgonigal/</link>
  <description>FIR co-host reviews "Reality is Broken" and connects the ideas it contains to organizational communication.</description>
  <itunes:subtitle>FIR Book Review: "Reality is Broken" by Jane McGonigal</itunes:subtitle>
  <itunes:summary>FIR co-host reviews "Reality is Broken" and connects the ideas it contains to organizational communication.</itunes:summary>
  <pubDate>Thu, 26 Apr 2012 13:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-realityisbroken.mp3" length="8239008" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-realityisbroken.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:32</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, shel holtz, reality is broken, jane mcgonigal, games, gamification</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations," by Ronn Torossian</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_for_immediate_release_by_ronn_torossian/</link>
  <description>FIR Book Review Editor Bob LeDrew reviews Ronn Torossian's new book "For Immediate Release"</description>
  <itunes:subtitle>FIR Book Review: "For Immediate Release" by Ronn Torossian</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviews Ronn Torossian's new book "For Immediate Release"</itunes:summary>
  <pubDate>Fri, 23 Mar 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-forimmediaterelease.mp3" length="3643324" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-forimmediaterelease.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:35</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, ronn torossian, torossian</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)" by Alex L. Goldfayn</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_evangelist_marketing_by_Alex_L_Goldfayn/</link>
  <description>Robin Browne reviews "Evanagelist Marketing" by Alex L. Goldfayn</description>
  <itunes:subtitle>FIR Book Review: "Evanagelist Marketing" by Alex L. Goldfayn</itunes:subtitle>
  <itunes:summary>Robin Browne reviews "Evanagelist Marketing" by Alex L. Goldfayn</itunes:summary>
  <pubDate>Thu, 08 Mar 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-evangelistmarketing.mp3" length="4486298" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-evangelistmarketing.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:36</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, robin browne, evangelist marketing, alex goldfayn, alex l. goldfayn</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks" by Shel Israel</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_stellar_presentations_by_shel_israel/</link>
  <description>Donna Papacosta reviews "Stellar Presentations" by Shel Israel</description>
  <itunes:subtitle>An FIR book review of "Stellar Presentations," by Shel Israel</itunes:subtitle>
  <itunes:summary>onna Papacosta reviews "Stellar Presentations" by Shel Israel</itunes:summary>
  <pubDate>Tue, 06 Mar 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-stellarpresentations.mp3" length="2932372" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-stellarpresentations.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:54</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, donna papacosta, shel israel, stellar presentations, presentations</itunes:keywords>
  </item>

<item>
  <title>FIR Book Club #2: "Measure What Matters" author Katie Paine</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_club_2_measure_what_matters_author_katie_paine/</link>
  <description>Bob LeDrew hosts "Measure What Matters" author Katie Paine in the second meeting of the FIR Book Club.</description>
  <itunes:subtitle>Guest Katie Paine, author, "Measure What Matters"</itunes:subtitle>
  <itunes:summary>Bob LeDrew hosts "Measure What Matters" author Katie Paine in the second meeting of the FIR Book Club.</itunes:summary>
  <pubDate>Sun, 04 Mar 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-bookclub2.mp3" length="24395948" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-bookclub2.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>58:00</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, measure what matters, katie paine, kd paine, k.d. paine, fir book club, book club</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "101 Social Media Tactics for Nonprofits: A Field Guide" by Melanie Mathos and Chad Normal</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_101_social_media_tactics_for_nonprofits_by_melanie_mathos_a/</link>
  <description>Bob LeDrew reviews "101 Social Media Tactics for Nonprofits," by Melanie Mathos and Chad Norman</description>
  <itunes:subtitle>An FIR book review of "101 Social Media Tactics for Nonprofits," by Melanie Mathos and Chad Norman</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "101 Social Media Tactics for Nonprofits," by Melanie Mathos and Chad Norman</itunes:summary>
  <pubDate>Tue, 14 Feb 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-101tactics.mp3" length="4395765" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-101tactics.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:23</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, 101 social media tactics for nonprofits, social media nonprofits, social media, chad norman, melanie mathos, beth kanter</itunes:keywords>
  </item>

<item>
  <title>FIR Book Club #1: "Social Media Strategist" author Christopher Barger</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_club_1_social_media_strategist_author_christopher_barger/</link>
  <description>Bob LeDrew hosts "Social Media Strategist" author Christopher Barger in the first meeting of the FIR Book Club.</description>
  <itunes:subtitle>Guest Christopher Barger, author, "The Social Media Strategist"</itunes:subtitle>
  <itunes:summary>Bob LeDrew hosts "Social Media Strategist" author Christopher Barger in the first meeting of the FIR Book Club.</itunes:summary>
  <pubDate>Thu, 02 Feb 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-bookclub1.mp3" length="14593898" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-bookclub1.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:40</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, social media strategist, christopher barger fir book club, book club</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Intern Nation" by Ross Perlin</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_intern_nation_by_ross_perlin/</link>
  <description>Guest reviewer Kris Gallagher reviews "Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy," by Ross Perlin</description>
  <itunes:subtitle>An FIR book review of "Intern Nation," by Ross Perlin</itunes:subtitle>
  <itunes:summary>Guest reviewer Kris Gallagher reviews "Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy," by Ross Perlin</itunes:summary>
  <pubDate>Thu, 02 Feb 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-intern-nation.mp3" length="3894907" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-intern-nation.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:11</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, kris gallagher, internships, interns, intern, intern nation, ross perlin</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "YouTube for Business" by Michael Miller</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_youtube_for_business_by_michael_miller/</link>
  <description>Bob LeDrew reviews "YouTube for Business: Online Video Marketing for Any Business," by Michael Miller</description>
  <itunes:subtitle>An FIR book review of "YouTube for Business," by Michael Miller</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "YouTube for Business: Online Video Marketing for Any Business," by Michael Miller</itunes:summary>
  <pubDate>Fri, 20 Jan 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-youtube.mp3" length="2791025" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-youtube.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:34</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, youtube for business, youtube, video marketing, michael miller</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Social Media Strategist" by Christopher Barger</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_social_media_strategist_by_christopher_barger/</link>
  <description>Bob LeDrew reviews "The Social Media Strategist: Build a Successful Program from the Inside Out" by Christopher Barger</description>
  <itunes:subtitle>An FIR book review of "The Social Media Strategist" by Christopher Barger</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Social Media Strategist: Build a Successful Program from the Inside Out" by Christopher Barger</itunes:summary>
  <pubDate>Mon, 16 Jan 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-socialmediastrategist.mp3" length="6275013" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-socialmediastrategist.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:51</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, social media strategist, christopher barger</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Like Economy" by Brian Carter</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_like_economy_by_brian_carter/</link>
  <description>Bob LeDrew reviews "The Like Economy: How Businesses Make Money with Facebook" by Brian Carter</description>
  <itunes:subtitle>An FIR book review of "The Like Economy" by Brian Carter</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Like Economy: How Businesses Make Money with Facebook" by Brian Carter</itunes:summary>
  <pubDate>Thu, 05 Jan 2012 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-likeeconomy.mp3" length="4030043" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-likeeconomy.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:31</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, like economy, brian clark</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "ROI of Social Media" by Guy R. Powell, Steven W. Groves and Jerry Dimos</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_roi_of_social_media_by_guy_r._powell_steven_w._groves_and_j/</link>
  <description>Bob LeDrew reviews "ROI of Social Media" by Guy R. Powell, et al</description>
  <itunes:subtitle>An FIR book review of "ROI of Social Media," by Guy R. Powell, et al</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "ROI of Social Media" by Guy R. Powell, et al</itunes:summary>
  <pubDate>Fri, 30 Dec 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-roisocialmedia.mp3" length="3649889" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-roisocialmedia.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:36</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, roi of social media, social media roi, guy powell, steven groves, jerry dimos</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Humanize" by Maddie Grant and Jamie Notter</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_humanize_by_maddie_grant_and_jamie_notter/</link>
  <description>Bob LeDrew reviews "Humanize" by Maddie Grant and Jamie Notter</description>
  <itunes:subtitle>An FIR book review of "Humanize," by Maddie Grant and Jamie Notter</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Humanize" by Maddie Grant and Jamie Notter</itunes:summary>
  <pubDate>Thu, 15 Dec 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-humanize.mp3" length="3570148" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-humanize.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:25</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, maddie grant, jamie notter, humanize</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Think Before You Engage," by Dave Peck</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_think_before_you_engage_by_dave_peck/</link>
  <description>Bob LeDrew reviews "Think Before You Engage," by Dave Peck</description>
  <itunes:subtitle>An FIR book review of "Think Before You Engage," by Dave Peck</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Think Before You Engage," by Dave Peck</itunes:summary>
  <pubDate>Tue, 13 Dec 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-thinkbefore.mp3" length="2896349" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-thinkbefore.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:49</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, dave peck, think before you engage</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Influencing Machine: Brooke Gladstone on the Media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_influencing_machine/</link>
  <description>Bob LeDrew reviews "The Influencing Machine" by Brooke Gladstone</description>
  <itunes:subtitle>An FIR book review of "The Influencing Machine" by Brooke Gladstone</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Influencing Machine" by Brooke Gladstone</itunes:summary>
  <pubDate>Sun, 11 Sep 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-influencingmachine.mp3" length="1953702" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-influencingmachine.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:34</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, influencing machine, brooke gladstone, bob ledrew</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_-_enchantment_by_guy_kawasaki/</link>
  <description>Bob LeDrew reviews "Enchantment" by Guy Kawasaki</description>
  <itunes:subtitle>An FIR book review of "Enchantment" by Guy Kawasaki</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Enchantment" by Guy Kawasaki</itunes:summary>
  <pubDate>Thu, 18 Aug 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-enchantment.mp3" length="3466971" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-enchantment.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:13</itunes:duration>
  <itunes:keywords>social media, social media strategy, business, enchantment, enchantment by guy kawasaki, guy kawasaki</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Everywhere: Comprehensive Digital Business Strategy for the Social Media Era" by Larry Weber</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_everywhere_by_larry_weber/</link>
  <description>Bob LeDrew reviews "Everywhere" by Larry Weber</description>
  <itunes:subtitle>An FIR book review of "Everywhere" by Larry Weber</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "everywhere" by Larry Weber</itunes:summary>
  <pubDate>Thu, 11 Aug 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-everywhere.mp3" length="1766647" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-everywhere.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:07</itunes:duration>
  <itunes:keywords>social media, social media strategy, everywhere, everywhere by larry weber, everywhere larry weber, larry weber</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Measure What Matters" by Katie Paine</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_measure_what_matters_by_katie_paine/</link>
  <description>Bob LeDrew reviews "Measure What Matters" by Katie Paine</description>
  <itunes:subtitle>An FIR book review of "Measure What Matters" by Katie Paine</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Measure What Matters" by Katie Paine</itunes:summary>
  <pubDate>Sun, 07 Aug 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-measurewhatmatters.mp3" length="3303754" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-measurewhatmatters.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:47</itunes:duration>
  <itunes:keywords>social media, measurement, roi, socialmediaroi, measure what matters, katie paine</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Thank You Economy" by Gary Vaynerchuk</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_the_thank_you_economy_by_gary_vaynerchuk/</link>
  <description>Bob LeDrew reviews "The Thank You Economy" by Gary Vaynerchuk</description>
  <itunes:subtitle>An FIR book review of "The Thank You Economy" by Gary Vaynerchuk</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Thank You Economy" by Gary Vaynerchuk</itunes:summary>
  <pubDate>Wed, 01 Jun 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-thankyoueconomy.mp3" length="2848973" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-thankyoueconomy.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:42</itunes:duration>
  <itunes:keywords>social media, gary vanerchuk, thank you economy, the thank you economy, FIR, for immediate release</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Welcome to the Fifth Estate" by Geoff Livingston</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_welcome_to_the_fifth_estate/</link>
  <description>Shel Holtz reviews "Welcome to the Fifth Estate" by Geoff Livingston</description>
  <itunes:subtitle>An FIR book review of "Welcome to the Fifth Estate" by Geoff Livingston</itunes:subtitle>
  <itunes:summary>Shel Holtz reviews "Welcome to the Fifth Estate" by Geoff Livingston</itunes:summary>
  <pubDate>Tue, 31 May 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-fifthestate.mp3" length="5482670" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-fifthestate.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:58</itunes:duration>
  <itunes:keywords>fifth estate, welcome to the fifth estate, social media, social media marketing, geoff livingston, book, books, book review, book reviews</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Social Location Marketing" by Simon Salt</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_social_location_marketing/</link>
  <description>Bob LeDrew reviews "Social Location Marketing" by Simon Salt</description>
  <itunes:subtitle>An FIR book review of "Social Location Marketing" by Simon Salt</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Social Location Marketing" by Simon Salt</itunes:summary>
  <pubDate>Sun, 01 May 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-sociallocationmarketing.mp3" length="4705891" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-sociallocationmarketing.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:07</itunes:duration>
  <itunes:keywords>location, social location, social location marketing, social media, book review, simon salt, bob ledrew</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Customer Service" by Peter Shankman</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_customer_service_by_peter_shankman/</link>
  <description>Bob LeDrew reviews "Customer Service" by Peter Shankman</description>
  <itunes:subtitle>An FIR book review of "Customer Service" by Peter Shankman</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "Customer Service" by Peter Shankman</itunes:summary>
  <pubDate>Tue, 12 Apr 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-customerservice.mp3" length="36892979" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-customerservice.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:41</itunes:duration>
  <itunes:keywords>customer service, social media, book review, peter shankman, bob ledrew</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Curation Nation" by Steven Rosenbaum</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_curation_nation_by_steven_rosenbaum/</link>
  <description>Shel Holtz reviews "Curation Nation" by Steven Rosenbaum</description>
  <itunes:subtitle>An FIR book review of "Curation Nation" by Steven Rosenbaum</itunes:subtitle>
  <itunes:summary>Shel Holtz reviews "Curation Nation" by Steven Rosenbaum</itunes:summary>
  <pubDate>Wed, 16 Mar 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-curationnation.mp3" length="4606034" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-curationnation.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:53</itunes:duration>
  <itunes:keywords>web, net, internet, curation, content curation, content, for immediate release, fir, shel holtz, steven rosenbaum</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Net Delusion" by Evgeny Morozov</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_net_delusion_by_evgeny_morozov/</link>
  <description>Bob LeDrew reviews "The Net Delusion" by Evgeny Morozov</description>
  <itunes:subtitle>An FIR book review of "The Net Delusion" by Evgeny Morozov</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Net Delusion" by Evgeny Morozov</itunes:summary>
  <pubDate>Fri, 4 Feb 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-netdelusion.mp3" length="3747840" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-netdelusion.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:50</itunes:duration>
  <itunes:keywords>internet, net, net delusion, the net delusion, fir, for immediate release, podcast, bob ledrew, evgency morozov, book review, review</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The New Small" by Phil Simon</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_the_new_small_by_phil_simon/</link>
  <description>Donna Papacosta reviews "The New Small" by Phil Simon</description>
  <itunes:subtitle>An FIR book review of "The New Small" by Phil Simon</itunes:subtitle>
  <itunes:summary>Donna Papacosta reviews "The New Small" by Phil Simon</itunes:summary>
  <pubDate>Mon, 31 Jan 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-thenewsmall.mp3" length="1713606" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-thenewsmall.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:00</itunes:duration>
  <itunes:keywords>marketing, business, small business, book review, donna papacosta, phil simon</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Resonate" by Nancy Duarte</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_resonate_by_nancy_duarte/</link>
  <description>FIR Book Review Editor Bob LeDrew reviews Nancy Duarte's "Resonate."</description>
  <itunes:subtitle>An FIR book review of "Resonate" by Nancy Duarte.</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviewed Nancy Duarte's "Resonate."</itunes:summary>
  <pubDate>Sat, 22 Jan 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-resonate.mp3" length="3230400" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-resonate.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:36</itunes:duration>
  <itunes:keywords>marketing, communications, book review, bob ledrew, unmarketing, scott stratten</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Unmarketing" by Scott Stratten</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_unmarketing_by_scott_stratten/</link>
  <description>FIR Book Review Editor Bob LeDrew reviews Scott Stratten's "Unmarketing."</description>
  <itunes:subtitle>An FIR book review of "Unmarketing" by Scott Stratten.</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviewed Scott Stratten's "Unmarketing."</itunes:summary>
  <pubDate>Fri, 14 Jan 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-unmarketing.mp3" length="3133672" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-unmarketing.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:23</itunes:duration>
  <itunes:keywords>marketing, communications, book review, bob ledrew, unmarketing, scott stratten</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "Deadly Spin" by Wendell Potter</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_deadly_spin_by_wendell_potter/</link>
  <description>FIR Book Review Editor Bob LeDrew reviewed Wendell Potter's Deadly Spin.</description>
  <itunes:subtitle>An FIR book review of Deadly Spin by Wendell Potter.</itunes:subtitle>
  <itunes:summary>FIR Book Review Editor Bob LeDrew reviewed Wendell Potter's Deadly Spin.</itunes:summary>
  <pubDate>Mon, 03 Jan 2011 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-deadlyspin.mp3" length="6896506" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-deadlyspin.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>16:20</itunes:duration>
  <itunes:keywords>public relations, PR, communications, book review, bob ledrew, deadly spin, wendell potter</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: Charlene Li's Open Leadership</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_book_review_open_leadership_by_charlene_li/</link>
  <description>Shel Holtz and Ryan Williams review Charlene Li's new book, Open Leadership.</description>
  <itunes:subtitle>An FIR book review of Open Leadership by Charlene Li.</itunes:subtitle>
  <itunes:summary>Shel Holtz and Ryan Williams review Charlene Li's new book, Open Leadership.</itunes:summary>
  <pubDate>Thu, 15 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-openleadership.mp3" length="16242139" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-openleadership.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:35</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Delivering Happiness</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_delivering_happiness_06_07_10/</link>
  <description>FIR co-host Shel Holtz reviews Delivering Happiness: A Path to Profits, Passion, and Purpose, by Zappos.com CEO Tony Hsieh.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz reviews Delivering Happiness: A Path to Profits, Passion, and Purpose, by Zappos.com CEO Tony Hsieh.</itunes:summary>
  <pubDate>Sun, 06 Jun 2010 19:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-br-deliveringhappiness.mp3" length="6077297" type="audio/mpeg" />
  <guid>http://traffic.libsyn.com/fir/fir-br-deliveringhappiness.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Groundswell</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_groundswell_07_02_08/</link>
  <description>FIR co-host Shel Holtz and TWI Surveys President Ryan Williams review Groundswell by Charlene Li and Josh Bernoff.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz and TWI Surveys President Ryan Williams review Groundswell by Charlene Li and Josh Bernoff.</itunes:summary>
  <pubDate>Wed, 02 Jul 2008 19:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/firbr-groundswell.mp3" length="14136530" type="audio/mpeg" />
  <guid>http://media.libsyn.com/media/fir/firbr-groundswell.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Measuring Public Relationships</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_measuring_public_relationships_04_20_08/</link>
  <description>FIR co-host Shel Holtz reviews Measuring Public Relationships by Katie Delahaye Paine.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz reviews Measuring Public Relationships by Katie Delahaye Paine.</itunes:summary>
  <pubDate>Sun, 20 Apr 2008 21:50 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/firbr-paine.mp3" length="586267" type="audio/mpeg" />
  <guid>http://media.libsyn.com/media/fir/firbr-paine.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: WordPress for Dummies</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_wordpress_for_dummies_november_27_2007/</link>
  <description>FIR co-host Neville Hobson and FIR correspondent Dan York review WordPress for Dummies by Lisa Sabin-Wilson.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson and FIR correspondent Dan York review WordPress for Dummies by Lisa Sabin-Wilson.</itunes:summary>
  <pubDate>Tue, 27 Nov 2007 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-br-wordpress.mp3" length="13259755" type="audio/mpeg" />
  <guid>http://media.libsyn.com/media/fir/fir-br-wordpress.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:37</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

  </channel>
  </rss>
