Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Shel Holtz and Neville Hobson interview newsmakers and influencers from the world of communications online and off. A service of For Immediate Release. For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no http://www.forimmediaterelease.biz/images/logos/fir-itunes-art.jpg http://www.forimmediaterelease.biz/ Conversations and content from the intersection of public relations and the online world. Business Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_rossi_mitova_ceo_and_co_founder_farmhopping_at_leweb_london FIR co-host Neville Hobson interviews Rossi Mitova, CEO and Co-Founder of Farmhopping, at LeWeb London 2013. An FIR Interview with Rossi Mitova, CEO and Co-Founder of Farmhopping. FIR co-host Neville Hobson interviews Rossi Mitova, CEO and Co-Founder of Farmhopping, at LeWeb London 2013. Thu, 13 Jun 2013 22:00 GMT http://traffic.libsyn.com/fir/fir-lewebfarmhopping.mp3 podcasts no 10:12 fir, for immediate release, neville hobson, shel holtz, rossi mitova, farmhopping, leweb, startup, farming, sustainable farming, communities, social media Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_update_on_firs_gaggleamp_with_founder_and_president_glenn_gaudet FIR co-host Shel Holtz interviews GaggleAmp founder and president Glenn Gaudet to review FIR's progress with the audience amplification tool. An FIR Interview with GaggleAmp founder and president Glenn Gaudet. FIR co-host Shel Holtz interviews GaggleAmp founder and president Glenn Gaudet to review FIR's progress with the audience amplification tool. Thu, 13 Jun 2013 06:30 GMT http://traffic.libsyn.com/fir/fir-gaudet-jun13.mp3 podcasts no 10:37 fir, for immediate release, neville hobson, shel holtz, glenn gaudet, gaggleamp Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_festicket_founders_at_leweb_london FIR co-host Neville Hobson interviews Festicket co-founders Zack Sabban and Jonathan Younes at LeWeb London 2013. An FIR Interview with Festick co-founders Zack Sabban and Jonathan Younes. FIR co-host Neville Hobson interviews Festicket co-founders Zack Sabban and Jonathan Younes at LeWeb London 2013. Wed, 12 Jun 2013 06:30 GMT http://traffic.libsyn.com/fir/fir-lewebfesticket.mp3 podcasts no 12:05 fir, for immediate release, neville hobson, shel holtz, zack sabban, jonathan younes, festicket, leweb, startup, music, festivals Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremiah_owyang_on_the_collaborative_economy FIR co-host Shel Holtz interviews Altimeter Group Analyst Jeremiah Owyang on his latest report about the collaborative economy and its potential impact on business. An FIR Interview with Altimeter Group Analyst Jeremiah Owyang. FIR co-host Shel Holtz interviews Altimeter Group Analyst Jeremiah Owyang on his latest report about the collaborative economy and its potential impact on business. Thu, 06 Jun 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-jowyang-collab.mp3 podcasts no 24:34 fir, for immediate release, neville hobson, shel holtz, jeremiah owyang, altimeter group, collaborative economy, the collaborative economy Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_allan_schoenberg_on_social_media_and_cme_group_at_b2bhuddle FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013. An FIR Interview with Allan Schoenberg, Executive Director of Corporate Communications, CME Group. FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013. Tue, 14 May 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-b2bhuddle6-allanschoenberg.mp3 podcasts no 09:02 fir, for immediate release, neville hobson, shel holtz, allan schoenberg, b2bhuddle, cme group, oracle, social media, communication, marketing, b2b Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_eric_wahlforss_co_founder_and_cto_soundcloud/ FIR co-host Neville Hobson interviews SoundCloud's Eric Wahlforss in London about audio and business. An FIR interview with Eric Wahlforss, Co-Founder and CTO, SoundCloud FIR co-host Neville Hobson interviews SoundCloud's Eric Wahlforss in London about audio and business. Tue, 30 Apr 2013 07:30 GMT http://traffic.libsyn.com/fir/ericwahlforss.mp3 podcasts no 18:04 FIR, for immediate release, neville hobson, shel holtz, eric wahlforss, forss, soundcloud, podcasting, business, communication, technology, PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_professional_insights_with_neville_hobson_and_shel_holtz/ Donna Papacosta interviews FIR co-hosts Neville Hobson and Shel Holtz marking the milestone of FIR's 700th episode. An FIR interview with Neville Hobson and Shel Holtz Donna Papacosta interviews FIR co-hosts Neville Hobson and Shel Holtz marking the milestone of FIR's 700th episode. Tue, 23 Apr 2013 07:00 GMT http://traffic.libsyn.com/fir/fir-nevilleandshel.mp3 podcasts no 49:44 FIR, for immediate release, neville hobson, shel holtz, donna papacosta, business, communication, technology, PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_steve_rubel_chief_content_strategist_edelman/ FIR co-hosts Shel Holtz and Neville Hobson speak with Steve Rubel, newly named Chief Content Strategist for Edelman, about his new role and the rise of content marketing. An FIR interview with Steve Rubel FIR co-hosts Shel Holtz and Neville Hobson speak with Steve Rubel, newly named Chief Content Strategist for Edelman, about his new role and the rise of content marketing. Tue, 02 Apr 2013 17:30 GMT http://traffic.libsyn.com/fir/fir-rubel4.mp3 podcasts no 39:00 FIR, for immediate release, neville hobson, shel holtz, steve rubel, rubel, edelman, edelman public relations, content, chief content strategist, content marketing PR, public relations Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_allan_schoenberg_cme_group_on_social_media_and_the_futures/ FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm. An FIR interview with Allan Schoenberg FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm. Wed, 13 Feb 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-schoenberg.mp3 podcasts no 35:14 FIR, for immediate release, neville hobson, shel holtz, allan schoenberg, cme group, chicago mercantile exchange, social media Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_intels_ekaterina_walter_on_her_new_book_think_like_zuck/ FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck. An FIR interview with Ekaterina Walter FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck. Thu, 03 Jan 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-ekaterina.mp3 podcasts no 33:38 FIR, for immediate release, neville hobson, shel holtz, ekaterina walter, mark zuckerberg, zuck, think like zuck, intel Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_dell_ideastorm_project_manager_Cy_Jervis/ FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas. An FIR interview with Cy Jervis FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas. Tue, 18 Dec 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-jervis.mp3 podcasts no 11:59 FIR, for immediate release, neville hobson, shel holtz, cy jervis, dell, ideastorm, dell ideastorm, crowdsourcing Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_craig_silverman_on_content_curation/ FIR co-host Neville Hobson interviews Craig Silverman, Director of Content and Product Strategy at Spundge, about content curation. An FIR interview with Craig Silverman FIR co-host Neville Hobson interviews Craig Silverman, Director of Content and Product Strategy at Spundge, about content curation. Tue, 04 Dec 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-craigsilverman.mp3 podcasts no 22:15 FIR, for immediate release, neville hobson, shel holtz, craig silverman, spundge, content curation, content marketing, brand journalism Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_lee_lefever_of_common_craft/ FIR co-host Shel Holtz interviews Lee Lefever, founder of CommonCraft, about his new book, The Art of Explanation. An FIR interview with CommonCraft's Lee Lefever FIR co-host Shel Holtz interviews Lee Lefever, founder of CommonCraft, about his new book, The Art of Explanation. Fri, 02 Nov 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-lefever.mp3 podcasts no 29:18 FIR, for immediate release, lee lefever, lefever, commoncraft, explanations, the art of explanations, art of explanations, explainer, explainer videos, explainers Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_cisco_systems_social_media_listening_team/ FIR co-host Shel Holtz interviews Jeanette Gibson, Charlie Treadwell and Nancy Rivas about Cisco Systems' Social Media Listening Center. An FIR interview with Cisco Systems' Jeanette Gibson, Charlie Treadwell and Nancy Rivas. FIR co-host Shel Holtz interviews Jeanette Gibson, Charlie Treadwell and Nancy Rivas about Cisco Systems' Social Media Listening Center. Tue, 30 Oct 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-ciscolistening.mp3 podcasts no 25:13 FIR, for immediate release, social media, social media monitoring, monitoring, social media listening, listening, command center, social media listening center, social media monitoring command center Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_feedblitz_ceo_phil_hollows_on_rss_and_the_future_of_feedburner/ FIR co-hosts Neville Hobson and Shel Holtz speak with FeedBlitz founder and CEO Phil Hollows on the role of RSS, the future of FeedBurner, and why migration to another service may be your best option. An FIR interview with FeedBlitz founder and CEO Phil Hollows FIR co-hosts Neville Hobson and Shel Holtz speak with FeedBlitz founder and CEO Phil Hollows on the role of RSS, the future of FeedBurner, and why migration to another service may be your best option. Thu, 27 Sep 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-hollows.mp3 podcasts no 31:15 FIR, for immediate release, rss, RSS, FeedBlitz, FeedBurner, phil hollows, shel holtz, neville hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_brian_j_mcnely_on_instagram_as_a_medium_for_image_power/ FIR co-hosts Neville Hobson and Shel Holtz speak with University of Kansas Assistant Professor Brian J. McNely about his study of organizational uses of Instagram. An FIR interview with University of Kansas Assistant Professor Brian J. McNely FIR co-hosts Neville Hobson and Shel Holtz speak with University of Kansas Assistant Professor Brian J. McNely about his study of organizational uses of Instagram. Fri, 31 Aug 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-mcnely.mp3 podcasts no 41:49 FIR, for immediate release, instagram, visual marketing, social visual communication, visual communication, Instagram, Pinterest, Tumblr, Shel Holtz, Neville Hobson, Brian McNely, Brian J. McNely Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_giovanni_rodriguez_on_the_launch_of_social_x_design/ FIR co-host Shel Holtz talks with social media veteran Giovanni Rodriguez on the launch of his new company, Social x Design. An FIR interview with Social x Design CEO Giovanni Rodriguez FIR co-host Shel Holtz talks with social media veteran Giovanni Rodriguez on the launch of his new company, Social x Design. Mon, 20 Aug 2012 08:30 GMT http://traffic.libsyn.com/fir/fir-rodriguez.mp3 podcasts no 21:46 FIR, for immediate release, social x design, Giovanni Rodriguez, social business, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_john_earnhardt/ FIR co-host Shel Holtz follows up with Cisco Systems' Corporate Communications Director John Earnhardt a year after the launch of The Network. An FIR interview with Cisco Systems Corporate Communications Director John Earnhardt FIR co-host Shel Holtz follows up with Cisco Systems' Corporate Communications Director John Earnhardt a year after the launch of The Network. Tue, 07 Aug 2012 07:30 GMT http://traffic.libsyn.com/fir/fir-cisco-network.mp3 podcasts no 33:29 FIR, for immediate release, cisco systems, cisco, content marketing, content portal, network, the network, john earnhardt, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_iabc_executive_director_chris_sorek/ FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's new executive director, Chris Sorek. An FIR interview with IABC Executive Director Chris Sorek FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's new executive director, Chris Sorek. Tue, 31 Jul 2012 07:30 GMT http://traffic.libsyn.com/fir/fir-sorek.mp3 podcasts no 38:35 FIR, for immediate release, IABC, International Association of Business Communicators, Sorek, Chris Sorek, Shel Holtz, Neville Hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_philip_sheldrake_and_stephen_waddington_on_share_this/ FIR co-host Neville Hobson talks with Philip Sheldrake and Stephen Waddington about 'Share This' from the CIPR, published in the UK in July 2012. An FIR interview with Philip Sheldrake and Stephen Waddington on 'Share This'. FIR co-host Neville Hobson talks with Philip Sheldrake and Stephen Waddington about 'Share This' from the CIPR, published in the UK in July 2012. Mon, 30 Jul 2012 07:30 GMT http://traffic.libsyn.com/fir/fir-waddingtonsheldrake.mp3 podcasts no 25:27 FIR, for immediate release, CIPR, Wiley, social media, public relations, digital, philip sheldrake, stephen waddington, neville hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_kevin_delaney_editor_in_chief_quartz/ FIR co-host Neville Hobson talks with editor-in-chief Kevin Delaney about the forthcoming launch of digital-only business magazine, Quartz. An FIR interview with Kevin Delaney, Editor in Chief, Quartz. FIR co-host Neville Hobson talks with editor-in-chief Kevin Delaney about the forthcoming launch of digital-only business magazine, Quartz. Thu, 19 Jul 2012 11:00 GMT http://traffic.libsyn.com/fir/fir-quartzdelaney.mp3 podcasts no 23:00 FIR, for immediate release, Quartz, Atlantic Media, mainstream media, media, newspapers, publishing, digital, tablet, startups, kevin delaney, neville hobson Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_addvocate_founder_marcus_nelson/ FIR co-host Shel Holtz chats with Marcus Nelson about his new startup, Addvocate, a platform for engaging employees in brand ambassadorship and advocacy. An FIR interview with Marcus Nelson, founder of Addvocate. FIR co-host Shel Holtz chats with Marcus Nelson about his new startup, Addvocate, a platform for engaging employees in brand ambassadorship and advocacy. Tue, 17 Jul 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-marcusnelson.mp3 podcasts no 17:28 FIR, for immediate release, Addovcate, intranets, brand ambassadors, ambassador programs, brand advocacy, brand advocates, internal ambassaadors, internal branding, employee communications, internal communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_eric_bergman_author_of_five_steps_to_conquer/ FIR co-host Neville Hobson chats with Eric Bergman about his new book, "Five Steps to Conquer Death by PowerPoint." An FIR interview with "Death by PowerPoint" author Eric Berman. FIR co-host Neville Hobson chats with Eric Bergman about his new book, "Five Steps to Conquer Death by PowerPoint." Sun, 08 Jul 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-ericbergman.mp3 podcasts no 31:50 FIR, for immediate release, Eric Bergman, Death By Powerpoint, Powerpoint, presentations, interviews, books Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_badgeville_marketing_director_adena_demonte/ FIR co-host Shel Holtz chats with Badgeville Marketing Director Adena DeMonte about the company's launch of social mechanics and the role of gamification in PR and communication. An FIR interview with Adena DeMonte, Badgeville's director of marketing. FIR co-host Shel Holtz chats with Badgeville Marketing Director Adena DeMonte about the company's launch of social mechanics and the role of gamification in PR and communication. Thu, 21 Jun 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-badgeville.mp3 podcasts no 16:59 FIR, for immediate release, Badgeville, gamification, adena demonte, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_frito_lay_communicators_on_a_site_for_employee_brand_literacy/ FIR co-host Shel Holtz chats with Frito-Lay communicators Joe Flowers and Michael Karle about a new website geared toward boosting employee brand and product literacy. An FIR interview with Frito-Lay communicators Joe Flowers and Michael Karle. FIR co-host Shel Holtz chats with Frito-Lay communicators Joe Flowers and Michael Karle about a new website geared toward boosting employee brand and product literacy. Fri, 15 Jun 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-fritolay.mp3 podcasts no 15:45 FIR, for immediate release, Frito-Lay, brand literacy, product literacy, Shel Holtz, Joe Flowers, Joseph Flowers, Michael Karle, PepsiCo, employee communications, internal communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_grantoo_co-founder_and_ceo_dimitri_sillam/ FIR co-hosts Neville Hobson and Shel Holtz chat with Dimitri Sillam about how Grantoo leverages gaming to address CSR, philanthropy and the cost of tuition. An FIR interview with Grantoo founder and CEO Dimitri Sillam. FIR co-hosts Neville Hobson and Shel Holtz chat with Dimitri Sillam about how Grantoo leverages gaming to address CSR, philanthropy and the cost of tuition. Wed, 09 May 2012 09:30 GMT http://traffic.libsyn.com/fir/fir-sillam.mp3 podcasts no 26:43 FIR, for immediate release, grantoo, interview, dimitri sillam, grantoo.com, csr, philanthrophy, student loans, tuition, corporate philanthropy