Monday, May 11, 2015

The Hobson & Holtz Report - Podcast #807: May 11, 2015

FIRIntro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.

Get FIR:

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 6, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 18…

Posted by neville on 05/11 at 01:19 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, May 09, 2015

FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

Geeks Bearing Gifts by Jeff JarvisGeeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines.

From the book description on Amazon:

“Technology has disrupted the news industry– its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.

Jeff Jarvis“To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks.

“Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.

Get this podcast:

Geeks Bearing Gifts: Imagining New Futures for News

Publisher: CUNY Journalism Press
Hardcover, 234 pages
Published November 2014
ISBN-10: 1939293731
ISBN-13: 978-1939293732

Purchase at Amazon US (US Kindle edition), Amazon Canada (Kindle only), or Amazon UK (UK Kindle edition).

The book is also available for reading at no cost on Medium.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 05/09 at 10:06 AM
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Thursday, May 07, 2015

Thought Leader Life with Mitchell Levy and guest co-host Chris Kenton

Thought Leader Life with Mitchell Levy

Our co-host for the month of April was Chris Kenton (@ckenton).

In this episode, Mitchell Levy have introduced his Co-host for the whole month of April, Chris Kenton. Chris Kenton, the Founder and CEO SocialRep, a sales provider of social media marketing and marketing intelligence tools which focuses to provide those tools to IT manufacturers who are selling through IT channel. This introductory conversation brings more colors, as both Mitchell and Chris looks forward to the interesting topics that they will be talking about with different thought leaders to be interviewed in the succeeding sessions for the month of April. Chris became so eager and looks forward to the succeeding sessions that he and Mitchell will be having with guest thought leaders to explore his quest for answers on how marketing and social media has changed? How did it impact the IT channel environment? What are the struggles of the IT manufacturers and their partners and on how were they able to address those challenges? What were the best practices of these companies that were able to bring out the best of their product/s for their team, staffs and to the consumers?

Chris Kenton

In the succeeding minutes of the talk, Chris became so engaged to share his point of view especially his expertise in the IT business and the transformation that he was able to witness on how businesses evolved and adapt to the changing times of channel marketing. What makes this conversation more colorful is that they both shared their points of view based on their hands-on experiences in the business world and the comparison of the now and then of the marketing perspective of the business owners and the impact for both the owners and their partners. The great advantage that these two men possess is that they both have business background not just based on the theories from the marketing textbooks of business schools but have had the actual practice on the real business world. Yes, they both were able to witness the changes that has been happening in almost every companies, the products, marketing and the consumers as well but there are factors that stood still in these changing times; the business owner’s meaning of their product brand and the value proposition to its consumers. What changed is on how it expanded to be able to reach more consumers.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Channel space is interesting as it drives the lion’s share of IT technology today. @ckenton #TLL
• The textbooks on business and marketing teaches how the world works in certain ways but it didn’t work that way. @happyabout #TLL
• The entire global economy relies on telecommunications where the core are enabled by the robust’s technologies of IT. @ckenton #TLL
• Marketing the product has changed as communication technology has been democratized. @ckenton #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Michael Procopio on 05/07 at 08:49 AM
Thought Leadership • (0) Comments • Permalink

Tuesday, May 05, 2015

FIR Presents Inside PR #408: Now we all are Irish

FIR Presents Inside PROn this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things:

  • Twitter’s move of non-American account holders to Ireland;
  • LinkedIn as a content publishing platform; and
  • Buzzfeed’s bowing to advertisers’ demands to delete previously-published articles.

What do you think?

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 05/05 at 05:38 PM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, May 04, 2015

The Hobson & Holtz Report - Podcast #806: May 4, 2015

FIRIntro: Neville is in Boston, Gini Dietrich is guest co-host; Steve Rubel is hosting a new podcast, Content Convergence; Geeks Bearing Gifts book review coming this week;

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa);

Music from David Peck; and more.

Get FIR:

About our guest co-host

Gini Dietrich, guest co-hostGini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 4, 2015: An 80-minute podcast recorded live from Chicago, Illinois, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 11…

Posted by shel on 05/04 at 07:51 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, April 29, 2015

FIR on Higher Education #33 – Communicating the Impact of Your Location

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.

On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.

In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.

About Julian Stubbs
Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand.  Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.

Get this Podcast:



This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kevin Anselmo on 04/29 at 01:07 AM
Show Notes • Higher Education • (0) Comments • Permalink

Tuesday, April 28, 2015

FIR Presents Young PR Pros Episode 101: The Best PR and Communications Campaigns

Young PR Pros This week, our hosts Kristine D’Arbelles and Julia Kent welcome on the show for the second episode in the row - Ross Simmonds. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter. Ross has agreed to join us from Halifax as a superb guest host to help bring new views and opinions to the show.

For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended the University of Ottawa Public Relations Association (uOPRA) conference Connect 2 Success. The one-day conference brought together professionals from all industries of PR and communications to talk about what young professionals need to be successful in their future careers. At the conference she interviewed speakers, experts and panelists and asked them to share the best PR or communications campaign that has resonated with them throughout their careers. You can find video footage of all the interviews mentioned in this episode on our website, or on our YouTube channel.

The examples ranged from the great Tylenol crisis communications taught in all PR classes, to Dear Future Mom a campaign promoting Down Syndrome Day, to an award-winning campaign that aimed to make tea more popular than coffee, and even the Obama presidential campaign. Kristine, Julia and Ross added to the list. Here are a few campaigns we think are the best campaigns ever:

The hosts then discussed what made these campaigns memorable, what do they have in common and why do they resonate with so many people. The top three things we found were:

  • Each campaign included some elements of good storytelling
  • Campaigns with a human touch or emotional touch resonated more with audiences
  • And finally, all these campaigns followed the first commandant of communications: know thine audience

Listen to the full episode and then share your opinion.

What is the best PR or communications campaign you think should be added to our list?

Get this Podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Kristine on 04/28 at 06:06 PM
(0) Comments • Permalink

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