Saturday, January 31, 2015

FIR Presents Inside PR 397: The boss leaves and where does that leave you?

FIR Presents Inside PRWhat obligation do creative agency founders and owners owe to their employees? Gini Dietrich, Martin Waxman and I, all current or past agency owners, discuss this in the wake of a recent high profile creative company closing.

Teehan+Lax recently announced that the partners had accepted jobs at Facebook – and that Teehan would therefore be shutting its doors. Good for them. But what about the employees? Did the fact that dozens of creative people – the people who helped the partners realize their dream – were being left behind detract from the positives of this story? Are creative agencies simply the expressions of their principals? Or are they in fact the product of the entire team? And what does the move of agency principals inside a previously-client company mean about the viability of agencies in the era in which nimbleness must be married to creativity?

Gini, Martin and I kick around our views about the arc of agency life and the types of things that we and agency principals and agency owners should or may not consider when making the next move.

Martin points out that we have become used to employees moving frequently from job to job. Many creative people today base their happiness on the challenge of the projects they are working on today. What they did last week mattered last week, not this week. What their title is isn’t so important. Where they stand in the hierarchy isn’t their motivator. Challenging creative work drives them. And if they can’t get it where they are, they will quickly and without hesitation hop over to another company that offers that to them. And then they will move again after that.

So, should we be surprised if people who are founding and running creative agencies have the same approach to the world? Probably not. So, we shouldn’t be surprised if this isn’t the last time that agency principals proclaim, “We didn’t get into this to build a company to last. We got into it to be challenged. And the challenges are elsewhere. So, we’re shutting down our company to go and do something else.”

And good for them. But that still leaves the first question. What obligation do they have to the employees who believed in them and invested part of their own careers in the success of the founders’ dream?

Gini suggests that an employer’s obligation to the employees is real, but limited. “But you have to make decisions that are good for the business first, and for the founders second. Without the founders, there is no business. So, the founders have to take care of themselves. This is a difficult thing to do, particularly when you want to do what is best for employees.”

This leads to situations in which it is difficult to untangle what really happened in order to discern how an employer has treated employees. We may see the end result – people looking for jobs. But we cannot get the complete picture of the relationships between employer and employee. “There’s always three sides to the story,” says Gini. “Their side. Our side. And the truth somewhere in the middle.”

But at the end of the day, Gini believes, owners are entitled to put their interests ahead of their employees. “Sometimes you have to make a decision that’s not best for the employees. Sometimes you have to make a decision that’s best for you and your family.”

And that’s only half of today’s episode. In the back half, we move on to discuss the importance of communicating these changes clearly, honestly and transparently. We hope that you’ll listen to the episode and find something to think about here.

Context

If you want to get a fuller sense of the Teehan+Lax announcement and the conversation it occasioned, here’s a set of articles that provide an excellent jumping off point.

And Now, For Our Next Act, the Teehan+Lax partners announce that they are joining Facebook and shutting down their agency

David Crow reflects on the announcement and what it means for the partners, the local creative scene and the employees. Read the comments as well as the post to get a sense of the debates that followed in the wake of the announcement.

Brian Krogsgard throws attention on the fact that this isn’t good for everyone. What about the employees?

Jon Lay argues that that innovative design firms can still thrive.

Ev Williams reflects on when and why to sell your company.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 01/31 at 09:27 AM
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Friday, January 30, 2015

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Podcasting's Share of Ear

Additional links from the episode:

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About our Conversation Partner

Tom Webster, VP, Edison ResearchTom Webster is a specialist in consumer behavior who has spent some 20 years telling stories with numbers and trying to gain insights from data. He is Vice President of Strategy and Marketing for Edison Research. He is the principal author of a number of widely-cited studies in digital and social media, including The Social Habit, Twitter Users in America, and an annual series of studies and podcating. He is also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Tom blogs at Brand Savant. You can connect with him on Twitter at @webby2001.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/30 at 03:06 PM
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FIR On Technology with Dan York, Episode 3 - Understanding Markdown

FIR On Technology logoWhat is the Markdown language all about?  How can it help communicators more rapidly create content for the Web and other formats?

In this third episode of “FIR On Technology” Dan York explains the Markdown language and how it can be used to rapidly create richly formatted text in places such as WordPress via the Jetpack plugin, Github, Ello and more. The goal is to help you as a communicator understand the basics of what Markdown is about and where to learn more.  During the episode Dan discusses topics that can be found at the following links:

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About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on the Deploy360 Programme, seeking to help service providers, companies and individuals more quickly deploy Internet technologies such as IPv6, DNSSEC and TLS.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

  • Twitter: @danyork
  • Google+: +DanYork
  • Ello: danyork
  • SoundCloud: danyork
  • Email: .(JavaScript must be enabled to view this email address)

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

“FIR On Technology with Dan York” is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Dan York on 01/30 at 02:28 PM
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Wednesday, January 28, 2015

FIR Interview: Creative Commons Sr. Fellow Mike Linksvayer on copyright and the value of information

Creative CommonsIn 2001, constitutional lawyer and professor Lawrence Lessig launched Creative Commons, a nonprofit that provided content publishers with an alternative the existing all-or-nothing copyrights. A Creative Commons license allows publishers to define what parts of their content others can share, and under what circumstances. (You are welcome to reuse FIR podcasts under a Creative Commons non-commercial sharealike license.)

From 2007 to 2012, Mike Linksvayer served as Vice President at Creative Common’s San Francisco headquarters, managing operations, finance, and technology, along with most of the staff. His LinkedIn profile notes that his role was more like the overall on-the-ground leader and Chief Operating Officer for the organization.

In this FIR interview, correspondent Harry Hawk interviews Linksvayer about Creative Commons, copyright issues in general, and the economic value of information in a free society.

Additional links from the episode:

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The complete 105-minute version of this interview is available from Harry’s blog, Talking About Everything.

About our Conversation Partner

Mike LinksvayerMike Linsvayer earned a B.A. in economics from the University of Illinois. Rather than diving into an econmics career, he worked as a software developer and consultant. In 2000, he co-founded Bitzi, an early open content/open data service.

He joined Creative Commons as Chief Technology Officer in 2003 where, according to the organization’s former executive director, he brought stability to the organization much as a drummer does to a band. He took over as VP in 2007.

In addition to his work at Creative Commons, Linksvayer encouraged NASA to make its data available to the public via APIs, and advocated that scientists and planetary societies employ Creative Commons licenses to distribute phpotos and other works in order to broaden public access to them.

Linksvayer continues to serve Creative Commons as a part-time Senior Fellow, and serves on the boards of several other organizations, including the Software Freedom Conservancy. He chairs the Open Definition Advisory Council.

His commitment to his vegan lifestyle was covered in a news story that was carried by a number of media outlets. He is also an active contributor to Wikipedia.

Linksvayer blogs occasionally. You can follow him on Twitter at @mlinksva.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Photo via Unify on Forbes.)

Posted by shel on 01/28 at 04:27 PM
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FIR Presents AMP Up Your Social Media #44: Brand Marketing in Social Media with Douglas Spencer

AMP UP Your Social MediaDouglas Spencer is a marketing and branding expert and is president at Spencer Brenneman, LLC. As a brand strategy consultant, he has 25 years of experience in branding and marketing. He ensures that brand strategies build businesses by connecting with customers and employees. Douglas recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss brand marketing on social media.

“Get a handle on who is representing you on social. Understand where your voice is being amplified - and by whom. Do they have what they need?”

Douglas discusses tips for effective brand marketing in social media:

  1. Strong brands are built on consistency. Tone of voice and messages in general demand consistency if they are to represent a strong brand. This includes employees out on their own time communicating with potential customers.
  2. Governance is important with social media. Everyone needs to not only be held accountable but also get pointed in the right direction - and this is up to the company to get their employees on the right track! Strong governance programs take into account the needs of the business as well as the needs of each individual function (sales, customer service, marketing, etc).
  3. Create employee advocacy programs. To be effective, blend these programs with other trainings. Employee advocacy comes naturally for many, so training on tone of voice, translations on social media, and other aspects are left to the brand policies to harness these intricacies.
  4. Tone of voice is important. With subtleties and intricacies, tone of voice can be a tricky part of training! Getting employees focused without feeling restricted can truly boost your social media brand efforts.
  5. Everything starts with a brand strategy. Understand not only what your brand IS but also what your brand WANTS to be! This will help you focus on a projection of yourself that you want to develop to connect with your ideal customer. Having everyone coming from the same place and going towards a common goal is essential.

About Douglas Spencer

Douglas SpencerDouglas is a graduate of Marietta College, specializing in journalism. He’s a board member to Fenway Health, AIDS Action Committee of Massachusetts, and Agency Spotter. You can find his dog popping up at his headquarters often on social media sites as well!

Douglas would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn



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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 01/28 at 04:12 PM
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FIR on Higher Education #27: Professor Cynthia Bulik on How to Deliver Your Message to the Media

This link will take you to a terrific CBS media interview conducted by University of North Carolina Professor Cynthia Bulik, an expert on eating disorders. Impressively, she answers six different questions in a three-minute time period. She communicates all her key talking points and even gets her book mentioned. How does she accomplish this, and how can you do the same? On episode 27, Cynthia shares some of her best practice. Among her key points:

• “Research doesn’t do a whole lot if it just stays in the ivory tower.”

• “My goal is to take what I do and find the lowest common denominator of vocabulary so that the maximum number of people can understand it.”

• “A concise message is a clear message. You don’t want to have to go digging through to find what the kernel is. I want the kernel to be front and center.”

• “Get media training and do it often.”

• “Watch yourself. So many people will do an interview and then say ‘Oh I can’t watch or listen to that.’ But you are your best critic. Have your parents watch it, have your friends watch and have them give you honest feedback. Find someone who can tell you what you are doing wrong.”

If you want to improve in how you come across in media interviews, you won’t want to miss hearing Cynthia’s insights. Ditto if you are communicator looking to provide insights to your colleagues. 

In our reports section, I share some thoughts on academics can avoid jargon, while technology correspondent Harry Hawk previews an interview he did with Dan Zaiontz, author of #FollowTheLeader, which highlights lessons in social media success from university presidents.

About Cynthia Bulik
Cynthia M. Bulik, Ph.D., FAED, is Distinguished Professor of Eating Disorders in the Department of Psychiatry in the School of Medicine at the University of North Carolina at Chapel Hill, where she is also Professor of Nutrition in the Gillings School of Global Public Health, and founding director of the UNC Center of Excellence for Eating Disorders. She is also Co-Director of the UNC Center for Psychiatric Genomics. Dr. Bulik is also professor of Medical Epidemiology and Biostatistics at the Karolinska Institutet in Stockholm, Sweden. She is passionate about translating science for the public.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/28 at 04:27 AM
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Thought Leader Life with Mitchell Levy, Episode 58: January 28, 2015

Thought Leader Life with Mitchell Levy

Our guest and co-host for the month of January is Kelley Steven-Waiss (@ExtremeKelley).

Kelley Steven-Waiss serves as Senior Vice President of Worldwide Human Resources where she is responsible for the Company’s global human capital strategies. Kelley oversees every aspect of Extreme Networks’ talent management strategy, including all global staffing, compensation, employee communications, talent development, and business partnering. She excels in aligning people and resources to effectively execute the business strategy.

Kelley Steven-Waiss Kelley has 20 years of executive management experience in human resources, change management, and corporate communications. She excels in aligning people and resources to meet business goals in addition to staff development and recruiting. Kelley comes to Extreme Networks from Integrated Device Technology (IDT) where she served as Vice President of Worldwide Human Resources. Prior to IDT, Kelley was Vice President, Worldwide Human Resources for PMC-Sierra. She has also held executive management and consulting positions in large global consulting firms, public software and retail companies. Kelley earned her MA in human resources and organizational development from the University of San Francisco and a BA in journalism from the University of Arizona.

Our guest on 24 January was Bilal Jaffery (@BilalJaffery).

Bilal Jaffery Bilal Jaffery is an award-winning industry recognized digital executive with a 10+ year track record in successful digital transformation of top tier brands like IBM, Bell Canada, Siemens Enterprise Communications & Extreme Networks. He is a 2x Forrester Groundswell Winner for best digital projects in the world. Executive Chairman at Digital Transformation and Experience Standards Association.

He led IBM’s Global Digital, Social Media and Community Strategy to save $100m/year and drive $1B+ in validated lead revenue. He also led Bell Canada’s first ever enterprise digital & social strategy to support B2B + B2C units across Marketing, Support, PR, Brand, Web & Strategy functions.

Some of the work has been recognized as industry’s best practices by Forrester, CRMNews, Forbes, AOL, Fast Company, Mashable, SocialMediaToday, Web 2.0 Expo, CIO Forum & in academia by U of Toronto, U of Sydney, Waterloo & U of NY and recently in “The World Gone Social” book by Ted Coine.

He is well experienced in development of holistic digital centric programs that leverage data rich & insight generating activities to increase the effectiveness of offline & online experiences. The result is a multi-channel integrated experience which increases effectiveness, relevance, and investment impact across business units. Aka Chief Digital Officer.

He started his online career in ’96 with his startup that offered streaming, email, community forums with his partner, Outblaze (now IBM).

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/28 at 02:44 AM
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