Monday, March 14, 2011

Interview: Robin Block & David Ferrabee the future of social media within internal communications

Addressing what Robin Block and David Ferrabee believe is a disconnect between how immersed and digitally-connected employees are outside of the workplace, and how their internal communications are being delivered, is at the heart of an innovative film being created by Red Sky Vision in association with IVCA.

The film is being shot in a cinematic style interspersed with imaginative motion graphics to illustrate key points in the piece, as the ‘mood board’ example video illustrates.

The ‘mood board.’

 
In this FIR Interview, co-host Neville Hobson - one of the contributors to the film as an interviewee - talks to Robin and David about the film; as producer and interviewer respectively, each describes its purpose, its scope and why they believe it offers a very different approach to corporate film-making, designed to engage viewers at all levels of the organization, and contribute to learning and to the debate.

"The future of social media within internal communications" is planned to be released in April 2011. More information about the film at Red Sky Vision / Insight.

Get this podcast:

About our Conversation Partners

Robin BlockRobin Block is Director of Red Sky Vision Ltd, an agency which specialises in internal communications. The company creates compelling video and motion graphics to inform, educate and motivate the workforce. Robin is proud to work with some of the UK’s biggest and most prestigious brand names including Coca-Cola Enterprises and Unilever.

Connect with Robin on Twitter at @robinblock.

David FerrabeeDavid Ferrabee is Managing Director of change management consultancy Able and How, working with 60-80% of the FT 100 companies in the UK in one way or another. He has been involved with many major European, Canadian and American multi-nationals. By bringing together experience, ideas and innovative thinking he helps businesses move quickly to successfully address important business issues. Before his current role, he was Managing Director, Change and Internal Communications, at Hill & Knowlton.

Connect with David on Twitter at @ferrabee.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/14 at 10:36 AM
Show Notes • Interviews • (0) Comments • Permalink