Friday, July 14, 2006
NMRCast #1 - Introducing the New Media Release Podcast - July 14, 2006
The New Media Release Podcast, episode 1, is being distributed as part of the “For Immediate Release” everything feed in order to introduce the podcast—and the NMR working group—to FIR listeners. After this first episode, if you want to keep getting the podcast as a regular subscription, you’ll need to subscribe separately to the NMRCast feed. Note, the Apple iTunes subscription will be active shortly.
Content summary:Chris Heuer and Shel Holtz introduce NMRCast and explain the NMR working group; discussion of microformats and their role in the NMR; where we plan to go from here
Show notes for July 13, 2006
Welcome to NMRCast episode #1, a 35-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 14.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Google Groups mailing list for New Media Release discussion (please join!)
- NMR wiki (going live very soon)
- PDF of SHIFT Communication’s new media release template (opens in new window)
- SHIFT Communications’ PR Newswire release announcing the new media release template, produced as a new media release
- Todd Defren’s post about SHIFT’s new media release template
- Neville Hobson’s post about PR community action on the new meda press release
- Tom Foremski’s original post, “Die, Press Release, Die! Die! Die!
- About the Social Media Club
- Chris Heuer’s website (learn more about him)
- Wikipedia listing on the press release
- Ivy Lee’s quote on the ethics of the press release
Thursday, July 13, 2006
The Hobson & Holtz Report - Podcast #154: July 13, 2006
Content summary: New FIR interview; MyChingo on FIR site; updates: Jupiter Research and the bloggers, reactions to Dell’s blog; PR Newswire launches podcasts; Dan York reports; capture the conversation; David Phillips reports; listeners’ comments discussion; the music; and more.
Show notes for July 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, Callifornia, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 37.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday July 17…
Tuesday, July 11, 2006
Interview - Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how, plus a look at what’s going to be happening in the near future.
Download the conversation here (MP3, 15Mb, 37:35), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner
Max Kalehoff is vice president of marketing for Nielsen BuzzMetrics, the global measurement standard for consumer-generated media. He leads marketing and communications, and supports strategic partner and product development.
An evangelist for word-of-mouth and interactive marketing, Max helps companies understand and leverage the intersection of these important and evolving strategies. Max is a frequent speaker on marketing and media to educational, industry and government groups – such as Columbia University, the Word-of-Mouth Marketing Association (WOMMA), the Advertising Research Foundation (ARF), the Marketing Sciences Institute, The Conference Board and the Centers For Disease Control (CDC). He also is a monthly columnist for MediaPost’s SearchInsider, focusing largely on the intersection of Internet search and social media.
Before his current role, Max ran his own marketing and strategy consultancy, advising firms including BuzzMetrics, Hitwise and the Interactive Advertising Bureau (IAB). Max previously led marketing, communications and industry ratings analysis for comScore, an online media research firm. Max joined comScore from Jupiter Media Metrix, when comScore acquired the pioneering Media Metrix research business. Before that he started his career at Y&R/Burson-Marsteller.
Max graduated from Syracuse University’s S.I. Newhouse School. He lives in Brooklyn, New York with his wife Laura and two cats.
Related: FIR interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer at Intelliseek, which merged with Buzzmetrics to form Neilsen Buzzmetrics - January 17, 2006.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 10, 2006
The Hobson & Holtz Report - Podcast #153: July 10, 2006
Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners’ comments discussion; the music; and more.
Show notes for July 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday July 13…
Thursday, July 06, 2006
The Hobson & Holtz Report - Podcast #152: July 6, 2006
Content summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dan York; the impact of customer service complaints on blogs; a report from Neville Hobson; listener comments; the music; and more.
Show notes for July 6, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA and Hollywood, CA, USA (with a contribution from the UK).
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, July 10…
Monday, July 03, 2006
The Hobson & Holtz Report - Podcast #151: July 3, 2006
Content summary: Vote at Podcast Alley and Podcast Awards 2006; Office 2007 delays and our impressions of the beta; BluBrry launches; Robert Scoble’s exit interviews: Wired magazine and on his blog; PR community action on social press release; Pay Per Post: non-disclosure of interest is bad; Lee Hopkins reports; Google’s answer to PayPal and a communications snafu; more twists in the Jupiter Research tale; David Phillips reports; listeners’ comments discussion; Lee Hopkins’ Frappr map; Eric Schwartzman guest co-host in next show; the music; and more.
Show notes for July 3, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 98-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 40MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday July 6…
Saturday, July 01, 2006
Podcast Awards nominations are open
The second annual Podcast Awards is up and accepting nominations, and your FIR co-hosts would be delighted if you’d nominate us in the “Business” category.
These awards are presented at the Portable Media and Podcast Expo in Ontario, California on September 29 and 30. Both Neville and I will be speaking at the event.
So why are we pimping for your votes with this particular awards program? The Podcast Awards do use the same technique as some of the others we have dismissed—the ability to nominate and vote multiple times. The difference (at least, in my view) is that the people behind the Podcast Awards are upfront and candid about it. In fact, the program is subtitled, “The People’s Choice,” and works not unlike the popular People’s Choice entertainment awards in the US. Also, the rules are very clear and well-thought-out. And as podcast awards go, this one so far holds the crown for most prestigious.
So it just wouldn’t kill us to win, which would draw more attention to the show and bring us more listeners.
And that’s why we’d be truly grateful if you’d follow the link and nominate us. Nominations are open until July 15. (Follow the rules: You may submit nominations only once per day.)
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