Thursday, July 17, 2014
Media Bullseye Roundtable 2014.4 with guest co-host Chuck Hester
A note about the episode numbers for Media Bullseye Roundable. This is the fourth episode of 2014, hence the 2014.4 notation in the headline.
In this episode of the Roundtable, Chuck Hester joins to discuss three topics:
—First, we dive into Chuck’s post about social media “experts” (or as he calls them, “nextperts”) and how experience and generational divides may impact the advice one gives.
—Next, we discuss Gini Dietrich’s assessment of Facebook’s PR response to it’s recent research into how the sentiment of the posts included in one’s newsfeed subsequently impacts one’s own posts.
—Finally, we tackle Amy Westervelt’s article on Medium where she argues that journalists should focus on journalism and not become ghostwriters and content creators for non-media organizations.
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
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