Tuesday, August 26, 2014
Media Bullseye Roundtable 2014.10 with Guest Co-Host Jen Phillips
In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics:
—The controversy around the hiring of Common Ground PR to help the City of Ferguson during its current global crisis.
—The suggestion that bad metrics cause PR pros to get less respect than they deserve, according to measurement maven Katie Paine.
—The new research that shows that 99 percent of organic social media posts get almost no engagement.
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.