Wednesday, August 20, 2014

Media Bullseye Roundtable 2014.9 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I was joined by Doug Haslam to engage in our usual antics—I mean, discussion. We had a robust conversation about three topics (and ran about 3 minutes long as a result):

—The Edelman post about how mental health experts could participate in the coverage of the Robin Williams tragedy and the blowback that generated.

—The impact of Facebook’s news feed algorithm changes on nonprofits and others with limited budgets (and what it means about where you publish and promote content). Oh, and a bit on the Ice Bucket Challange in this segment, too.

LinkedIn’s plan to become more of a B2B marketing platform, and the broader implications of that strategy for the overall social networking marketplace.

Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 08/20 at 08:02 AM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

Monday, August 18, 2014

The Hobson & Holtz Report - Podcast #769: August 18, 2014

FIRNew FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher;

Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst 18-34 year-olds in the US says comScore, embeds of Facebook posts up 50 percent since the launch of Facebook Newswire, if you think robots can’t do your job think again; Ragan promo;

News That Fits: The absence of common sense among some PRs (and others) in the wake of Robin Williams’ death; are we paying enough attention to “dark social”?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; UK audience for digital news are shifting to mobile says Ofcom; Igloo Software promo; the past week on the FIR Podcast Network; marketing lessons from the #IceBucketChallenge in support of #StrikeOutALS;

Music from Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for August 18, 2014: A 95-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 25…

Posted by neville on 08/18 at 07:01 AM
Show NotesHobson and Holtz • (1) CommentsPermalink

Friday, August 15, 2014

FIR Presents Linked Conversations with Chuck Hester, Episode #20: A LinkedIn News Update

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I’ll talk about LinkedIn’s latest acquistion – the Bizo B2B content marketing platform. I’ll also fill you in on LinkedIn Live Raleigh: Members Conference coming up on September 9 in Raleigh, NC. 

If you’re in the area and want to attend, be sure to use the code “GODFATHER5” for $5 off at registration.

Finally, I’ll share one of my recent blog posts about meeting online connections in person – “Take the Meeting!” All of my LinkedIn posts can be found here.

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 08/15 at 12:37 PM
Show NotesLinked Conversations • (0) CommentsPermalink

Thursday, August 14, 2014

FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStock
Language translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association is is a board member of Translators without Borders.

  • Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.

  • Sherrilynne Starkie, VP Content Marketing and Social Media, Thornley Fallis Communications (Ottawa office)

 

You can download the MP4 for local viewing here.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 08/14 at 11:56 AM
Show NotesFIR Live • (0) CommentsPermalink

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 35: August 14, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael hang out with #ThoughtLeader Janet Fouts. Author of four books and a recognized expert in social media engagement, Janet talks about the rights tools and attitude for a successful engagement on social media platforms and shares interesting insights about mindful social business, thoughtful conversations and more. She is excited to be on #TLL because she considers it a channel for real conversations. The show is not an interview with a script but is something that has real one-on-one conversations which Janet says is important if you want to achieve your goals in using social media.

Janet FoutsJanet defines a #ThoughtLeader as someone who people actually listen to and someone who cares about the people who follow them and engages with them. The #ThoughtLeadershipFunnel (http://www.thoughtleaderlife.com/thoughtleadershipfunnel) is a useful concept that should be followed by people who want to understand #ThoughtLeadership and become a #ThoughtLeader. Janet says companies should understand that social media engagement is not something you can buy in a box, unpack it and then automate your way out of it. People who engage on social media must do so in a thoughtful way and engage back, rather than just spew out sales talk. Automation can be acceptable if it is thoughtful automation. For busy CEOs, Mitchell suggests the AhaAmplifier (http://app.thinkaha.com) as a great tool for easy, two-minute engagement. Creating relationships and nurturing them is possible on social media, and businesses should be able to understand this. Janet considers social selling a really important skill that a sales person should have, including knowing how to find out about people. It’s true that social actually makes life so much easier and that starting mindful conversations on social can be beneficial for everybody.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Social media engagement is not something you can buy in a box, unpack it & then automate your way out of it. @jfouts
• Social media is all about building affinity. @jfouts
• Being generous is one of the qualities of a #ThoughtLeader. @happyabout
• People want to hit the easy button, so make it easy for them & give the best info upfront. @jfouts


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 08/14 at 10:04 AM
Thought Leadership • (0) CommentsPermalink

Wednesday, August 13, 2014

FIR on Higher Education #15: Research on Social Media Influencer Personality Traits

Social media influencers – are they born or made?

University of Louisville Professor Karen Freberg discusses this question on FIR on Higher Education #15. Karen and her colleagues have done research on social media influencer personality traits based on a study of Brian Solis, Deidre Breakenridge, Jeremiah Owyang and Charlene Li. Karen shares the methodology to the research and its application for communicators.

She also discusses how she integrates social media into her classroom and how she uses Instagram as a professor.

In our reports section, I discuss the social channel academia.edu, while Harry Hawk keeps us updated about how he uses Vine in the classroom.

About Karen Freberg

Karen Freberg is an assistant professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. She is actively involved in researching in public relations, reputation management, social media and crisis communications. Along with her research, Karen tries to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations. She is passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications. Learn more at http://www.karenfreberg.com .

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 08/13 at 05:19 PM
Show NotesHigher Education • (0) CommentsPermalink

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

OutbrainAmong the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”

Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate. Outbrain claims its links appear on 100,000 websites. The company serves over 150 billion recommendations and 15 billion page views per month, with a reach that extends to over 87% of the U.S. online population, not to mention international readers.

In this FIR interview, co-host Shel Holtz spends half an hour with Jeff Pyatt, head of Outbrain’s PR initiatives; he also addresses direct response clients. In this wide-ranging talk, Pyatt explains Outbrain’s value to PR practitioners and the kinds of content PR agencies generally pay to promote. The conversation also covers the ethics of native advertising, among other topics.

 

An example of Outbrain's recommendations

Get this podcast:

About our Conversation Partner

Jeff PyattJeff Pyatt is the Head of Global PR Initiatives at Outbrain. In this role, he leads Outbrain’s content discovery business across all industries with a special focus on public relations. As such, Jeff has become an advocate for the PR industry within the company. He is passionate about the power of good storytelling and content-based journalism to develop brand loyalty. Prior to joining Outbrain, he worked in publishing and politics, including editorial and business development roles at RealClearPolitics, Yahoo! News and Health Central, and communications roles in the office of Sen Harry Reid and Sen. Jim Webb’s winning 2006 campaign.

Jeff’s a vocal advocate for expanding the role of the PR in brand journalism and believes they will win at content by leveraging their best asset: journalists and great communicators.

Connect with Jeff at @jeffpyatt.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/13 at 02:49 PM
Show NotesInterviews • (0) CommentsPermalink

Page 2 of 224 pages  < 1 2 3 4 >  Last ›