Wednesday, September 10, 2014

FIR on Higher Education #18 – Adopting a PR 2.0 Mindset as a Student or Professional


We all know that the way we go about doing public relations has drastically changed in recent years. We also know that changes will only continue as we move forward.

On episode 18 of FIR on Higher Education, author and professor Deirdre Breakenridge talks about:

• How to educate students to be prepared for this PR 2.0 world.
• How current PR practitioners can adopt this mindset and adopt a never top learning mindset as professionals.
• The eight practices for the PR professional.
• The learning forum that exists for students and professionals through #PRstudChat.
• Best practice tips on deploying hashtags.

In our reports section, Harry Hawk discusses presenting content in the classroom, while I share my online learning tip of the day by highlighting how the App “Logic Mind” can be useful in delivering presentations.

This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.

About Deirdre Breakenridge
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Marketwired and Siegel+Gale. She is also an adjunct professor at New York University (NYU) and an online instructor at UMASS at Amherst.

Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Learn more.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 09/10 at 07:02 PM
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Young PR Pros joins the FIR Podcast Network

Young PR Pros PodcastWe’re proud to announce that Young PR Pros is the latest podcast to join the FIR Podcast Network. Introduced in 2012 by Kristine D’Arbelles and Julia Kent, Young PR Pros covers a range of topics of interest to those at the early stages of their careers in PR and communications, from job hunting skills (like building resumes and interview tips) to the state of PR and communications and how young PR professionals can shape the industry’s future.

As the show’s popularity has grown, D’Arbelles and Kent have been invited to universities and communication events across Ottawa to speak about building a career in PR. Listeners tune into the podcast from across Canada and around the world, including the U.S., Australia, and India.

Listen here as Kristine and Julia tell you a little about what to expect from Young PR Pros:

We’re thrilled to introduce Kristine and Julia to the FIR community!

About your hosts

Kristine D'ArbellesKristine D’Arbelles Kristine D’Arbelles works for the Canadian Automobile Association as Manager of Public Affairs. There is never a dull moment in her day, whether it is media interviews, managing the CAA National Twitter account or managing a new project to keep Canadians safe on the road.

During her spare time she builds relations with IABC Ottawa members as the Vice-President of Membership on the board. She also helps impaired speed skaters in their endeavors to one day make it to the Paralympics. She does so as the Director for the Impaired Speed Skating Association of Canada (ISSAC), a not-for-profit that empowers impaired speed skaters and provides funds for training, travel and equipment expenses for Canadian impaired skaters.

Julia KentJulia Kent is a communications and marketing professional in Ottawa, originally from Halifax. A graduate of Carleton’s journalism program, she is experienced in broadcast journalism, public speaking, event management, social media, marketing, communications, proposal and web writing.
Julia is the communications chair on the executive council for the Carleton University Alumni Association, the Ottawa chapter president of the Halifax Grammar School Alumni Association and the former industry relations manager for IABC Ottawa.

In her free time, Julia writes for her food blog, reads for her book club and plays competitive soccer.

As always, we’re grateful to Effective Edge for the design of FIR Podcast Network album art.

Posted by shel on 09/10 at 09:32 AM
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Tuesday, September 09, 2014

Media Bullseye Roundtable 2014.12 with Guest Co-Host Chuck Hester

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics:
—The prospect of Twitter moving away from a chronologically-driven news feed.
—The real cost of inbound marketing tools.
—The impact of recent security breaches on consumer confidence in the cloud.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 09/09 at 05:48 PM
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Thought Leadership with Mitchell Levy and Michael Procopio, Episode 39: September 9, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode we talk with Mark Babbitt (@MarkSBabbitt), CEO and Founder of YouTern and Ted Coine (@TedCoine) is co-founder of Switch and Shift.

This episode centers on the Social Age, and how it is quickly changing the way in which business is done. As recognized enablers of change in the time of social, Mark and Ted share the belief that #ThoughtLeadership is about having an original thought and gaining people’s trust. They co-authored the book, “A World Gone Social: How Companies Must Adapt to Survive” (http://www.amazon.com/World-Gone-Social-Companies-Survive/dp/081443326X) to make businesses, specifically the CEOs, become fully aware of the huge impact of social media. Mark and Ted lament the fact that less than 30 percent of world CEOs are actually on social, and so they push business leaders and all leaders to dive in, because people are there on social, and if you’re not, you can’t be a leader. One reason CEOs of many big companies refuse to engage and participate on social is because they are afraid to hear the bad stuff. Mark says it is not easy to get involved, listen, absorb, and react, especially to criticisms, but you have to be ready for that.

Mark S. BabbitMark and Ted insist that CEOs will be hard put to retain their jobs if they don’t participate on social. The Social Age is so powerful and different than anything humans have seen because it has the power to amplify attention, responsibility, and recognition, among other things.  Until leaders see the business lead on social, they are not going to leave their comfort zone. In the discussion, Mitchell and Michael also inquire about OPEN, or Ordinary People, Extraordinary Network, which is the subject of a new book by Mark and Ted. They encourage all listeners or viewers of #TLL to create or join open circles to find the right people who are capable of getting the job done.

Ted CoineTo learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Soon, CEOs, social leaders will realize that if you’re not there on social, you’re not doing your job. @TedCoine @MarkSBabbitt
• What leader can afford not to have real-time intelligence?  @TedCoine
• People’s attention goes where it’s rewarded. @MarkSBabbitt
• We’re still in the industrial age in terms of management thinking & processes. @TedCoine
• To CEOs: Hey, you gotta go there yourself! @happyabout

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 09/09 at 03:32 PM
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FIR presents Linked Conversations with Chuck Hester, Episode 21: September 9, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I’ll talk about SlideShare – a LinkedIn company – that has now opened up its premium features to all users. 

LinkedIn continues to be a content curation platform, now more than ever with the advent of LinkedIn Publishing – which is where I post on a regular basis.

All of my LinkedIn posts can be found here.

My very special guest on this episode is Scott Monty, an internationally recognized leader in digital communications, social media and marketing. Scott just recently became the Executive Vice President of Strategy for SHIFT Communications, after leaving his position at Ford Motor Company.

Scott was a strategic advisor on crisis communications, blogger relations, digital customer customer service, innovative product launches and more.
He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com.

We cover a wide variety of topics, including: data-driven communications; the integration of communications and marketing; using paid, earned, owned and rented media; content marketing; and influencer and advocacy outreach. It was a great conversation, and I hope you enjoy Scott’s amazing insights!

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

Enjoy the show and thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 09/09 at 09:08 AM
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Monday, September 08, 2014

FIR B2B #15: How Adobe’s CMO.com Uses Curation to Build Thought Leadership

FIR B2BPaul again anchors the podcast solo this week. In this episode:

News & Trends

Google has pulled the plug on authorship, its once highly touted initiative to tie author identities to search results. Considering how heavily Google promoted this initiative a couple years ago, this about-face looks deceptive or, at best, clueless. Is Google taking its users goodwill too much for granted?

The title of Chris Abraham’s recent Biznology post is great - “Google is a lying liar that lies” - but the message is serious. For all of Google’s PR about how smart its search engine is, not that much has really changed

LinkedIn eliminates premium fees for SlideShare in a move we don’t see too often these days: a vendor giving money back to its customers. Meanwhile, the new campaign for LinkedIn’s lead management system points to its aspirations to be a force in the CRM market.

Starwood features customers in a new $30 million ad campaign, showing that at least one hotelier has caught on to the idea that customers make decisions on factors that go beyond amenities and clean floors.

HubSpot has filed for an IPO, further validating its vision of inbound marketing as a powerful lead generation force.

Special Guest: Tim Moran, CMO.com

Our special guest is Tim Moran, editor of CMO.com. A 25-year-veteran of the electronic media and former Editor in Chief of EETimes.com, he brings a journalist’s instincts to a content marketing vehicle. CMO.com started as a curated collection of online content for marketers, but as the site has grown it has added a steady stream of original content as well. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Adobe doesn’t even have access to the 30,000-name newsletter mailing list. The key to CMO.com’s success is a tight focus on the reader, Moran says. That’s second-nature to a journalist, but not something that all marketers understand instinctively. Learn how to use CMO.com and even how to contribute to the site in this interview.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 09/08 at 12:32 PM
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FIR Presents Inside PR 383: Making LinkedIn work for your business

FIR Presents Inside PRIn this week’s Inside PR podcast, Martin Waxman, Gini Dietrich and I talk about LinkedIn as a publishing platform.

LinkedIn has been pushing itself as a publishing platform, promoting links to new content and providing publishers with additional data on the performance of their content. LinkedIn’s efforts seem to be an illustration of “if you build it they will come.”

From the number of alerts I receive when I open LinkedIn, it appears to me that more and more of the people with whom I have connections are in fact publishing content to LinkedIn.

Martin, for one has been drawn to LInkedIn more often as the amount of fresh content has increased. However, while there is more content that he can find there, he observes that a large portion of the content is repurposed content that originally appeared on a blog.

Gini agrees with Martin that cross posting content from blogs to LinkedIn seems to be common. The question she asks is, what is the right strategy? Post on the blog first and then cross post on LinkedIn? Or do it the other way around. Which will give her the greatest engagement on both of her platforms?

The question for publishers remains, “Is it worth the effort?” Gini has a practical, hard-nosed answer. She points out that our job is to drive traffic to our websites, where it can be converted to benefit our business. Publishing to LinkedIn is valuable if it contributes to that.

We also talk about Chuck Hester’s approach to LinkedIn. Chuck, who hosts the Linked Conversations podcast on the FIR Podcast Network (Inside PR is also a member of the FIR podcast network.) Chuck relies primarily on LinkedIn to connect with potential clients. To do this, he publishes a post or updates his profile at least every week or so. He has observed an uptick in the number of people looking at his profile after each of these events. When new people do look at his profile, he sends them a message asking if they’d like to connect. And this has generated new business opportunities. (You can hear Chuck describe this approach to Sarah Lane and Tonya Hall during an appearance on TWiT’s The Social Hour podcast.)

We like Chuck’s approach and think it is worth exploring further. We plan to reach out to him and ask him to join us in a conversation on a future episode of inside PR. To set up this discussion, Gini plans to emulate Chuck’s approach to see what types of results she can achieve. And in a month, after she’s done this, were going to invite Chuck to a discussion with us about this approach and how others can pick it up.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 09/08 at 11:01 AM
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