Wednesday, October 15, 2014

FIR presents Linked Conversations with Chuck Hester, Episode 22: October 15, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode I cover major changes in LinkedIn’s Terms of Service and User Agreement. VERY positive changes, in fact.

Here’s a link to the LinkedIn blog post that explains it all.

I also cover a recent blog post I wrote on LinkedIn about Reviving the Lost Art of Connecting. You can see it and my other LinkedIn posts here.

Finally, my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order here. Exclusively for my listeners, you can get 25 percent off by using the code:

SM4Boomers (case sensitive)

Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/15 at 09:34 AM
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Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam

Media Bullseye Roundtable

While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics:

—Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu.

—Tips for PR pros using LinkedIn.

—Ebola and handling communications in a panic situation.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/15 at 05:09 AM
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Monday, October 13, 2014

The Hobson & Holtz Report - Podcast #777: October 13, 2014

FIRShel was in New York to record this episode, now in Warsaw, Poland, with Copenhagen, Denmark, his next stop next week; FIR dinner planned for Wed Oct 29 when Shel’s in London that week; Neville recorded a podcast with Barb Gibson’s class of Millennials at Syracuse University London campus, coming soon;

Quick News: Online social media usage at its highest when business activity is at its lowest says new research, study says teens are abandoning Facebook (again), comedy club in Spain charges per laugh with facial recognition technology, SnapChat breach shouldn’t deter marketers; Ragan promo;

News That Fits: The Millennial you’re targeting probably doesn’t exist; Michael Netzley’s Asia Report: do Western media exhibit a bias toward China?, journalism’s biggest competitors are things that don’t even look like journalism; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; linear measurement doesn’t work in social media; Dan York’s Tech Report: Dan’s heading to ICANN 51 this week in Los Angeles, Google+ polls, developments in Ello; Igloo Software promo; last week on the FIR Podcast Network; most of the purchase decisions in B2B happens before contact with your company;

Music from Chris Nelson; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 13, 2014: A 100-minute podcast recorded live from New York, New York, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 20…

Posted by neville on 10/13 at 07:04 AM
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Thursday, October 09, 2014

Chats with Chip #2: Kevin Anselmo of Experiential Communications

Chats with ChipIn this episode of Chats with Chip, Kevin Anselmo of Experiential Communications joins me to talk about founding a PR firm focused on helping academics and educators communicate more effectively.

Kevin has a passion for teaching and education. After leading communications for two major business schools, he decided to launch his own firm. His experience spans both sides of the Atlantic, having worked for IMD in Switzerland and Duke’s Fuqua School of Business. In addition to consulting with individual clients, he recently announced an online training program for professors and academics.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/09 at 05:14 PM
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Wednesday, October 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 43: October 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Martin Jones (@martinjonesaz) of Cox Communications (http://www.cox.com). Martin gives valuable insider advice on how to engage with over a million fans on different social media platforms and make content that is relevant to entire communities. He notes that Cox Communications’ #ThoughtLeadership stems from the fact that it is in a good vantage point and has a unique opportunity to see what’s happening in the digital marketing world which it then shares with the business community through curated content. Martin relates how content continues to evolve and why businesses should strive to create a culture of content in which every level of the organization becomes involved in content creation and distribution. He notes that evolution of content for any organization is a process and does not happen overnight.

Martin JonesAs the editor of Cox Communication’s business blog, CoxBLUE.com, Martin shares how content creation and management for the company has evolved into something that serves not only the company but the whole business community and emphasizes that CoxBLUE was created to guide small businesses to grow and revive their business. In the conversation, we learn strategies on how to develop content that will allow companies to hurdle the challenge of coming up with good content from week to week. What Martin’s team does is to agree on a pillar or a centerpiece theme big enough to cover three months of content and broken down into small pieces of content to be featured weekly. The conversation also touched on other interesting topics like new trends on social media and which platforms to look out for.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .

• Develop a culture of content w/in the organization in w/c everyone is involved at all levels. @martinjonesaz
• Develop a particular guiding content every quarter to serve as pillar content. @martinjonesaz
• Content marketing is not something you go to school for. You immerse yourself into it & learn. @martinjonesaz
• If you deliver valuable content to your customer base & those who influence your customer base, you’re going to win! @HappyAbout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/08 at 04:43 PM
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FIR on Higher Education #20 – Professor David Burkus on the Myths of Creativity

How can we be more creative in our work? Whether you are a communicator wanting to come up with new ways to share thought leadership, a professor considering innovative ways to teach new concepts to students or a consultant / entrepreneur looking for new business opportunities, many of us are on the hunt for new ideas. On episode 20 of FIR on Higher Education, I discuss this topic with Oral Roberts University professor David Burkus, author of the Myths of Creativity.

David is one of the few academics I have come across who is leveraging the power of podcasting. He hosts an excellent podcast called Leader Lab (LDRLB) and shares his podcasting journey during the interview.

In our reports section, I outline why individuals working on projects should consider using Elance, while Harry Hawk and I share thoughts about LinkedIn’s new educational offerings (learn more in this Wall Street Journal article).

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About David Burkus
David Burkus is the Author of The Myths of Creativity as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com .

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/08 at 01:21 PM
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FIR Presents Inside PR #387: Is another tech bubble about to burst?

FIR Presents Inside PRMartin here.

This week, it’s Gini and me – as Joe was under the weather. (And you can hear from my voice that I’m just a tad jet-lagged…)

We spend the show talking about a couple of recent news items that caught our attention, and especially the notion that we may be headed into another tech bubble.

There certainly are a few signs. First, the New York Times announced it’s laying off 100 people from its newsroom staff. Tony Hsieh, CEO of Zappos.com and founder of The Downtown Project in Las Vegas, announced he was stepping down as project lead and then laid off 30 people. And VC Marc Andreesen feels tech startups are burning through cash at a rate similar to the 1999 tech bubble and that’s a cause for worry.

Martin references Clay Shirky’s Last Call post on Medium about the impending demise of print.

Shirky offers three pieces of advice to journalists to help reposition themselves and Gini thinks they apply just as well to communicators.

Get good with numbers – we’re in an age where we need to be focused on how the content and communications work we do becomes an investment, not an expense.
Learn to use social media tools to get ideas for stories. That’s something we’re good at already, but we need to continue to test and learn.
Collaborate – that is, integrate paid, earned, shared and owned programs and understand how the pieces fit together.
What do you think? Are we heading into another tech bubble? How will that affect the landscape for journalists and communicators? Can we redouble our efforts to adapt and retrain ourselves? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/08 at 07:40 AM
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