Wednesday, October 08, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 43: October 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Martin Jones (@martinjonesaz) of Cox Communications (http://www.cox.com). Martin gives valuable insider advice on how to engage with over a million fans on different social media platforms and make content that is relevant to entire communities. He notes that Cox Communications’ #ThoughtLeadership stems from the fact that it is in a good vantage point and has a unique opportunity to see what’s happening in the digital marketing world which it then shares with the business community through curated content. Martin relates how content continues to evolve and why businesses should strive to create a culture of content in which every level of the organization becomes involved in content creation and distribution. He notes that evolution of content for any organization is a process and does not happen overnight.

Martin JonesAs the editor of Cox Communication’s business blog, CoxBLUE.com, Martin shares how content creation and management for the company has evolved into something that serves not only the company but the whole business community and emphasizes that CoxBLUE was created to guide small businesses to grow and revive their business. In the conversation, we learn strategies on how to develop content that will allow companies to hurdle the challenge of coming up with good content from week to week. What Martin’s team does is to agree on a pillar or a centerpiece theme big enough to cover three months of content and broken down into small pieces of content to be featured weekly. The conversation also touched on other interesting topics like new trends on social media and which platforms to look out for.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .

• Develop a culture of content w/in the organization in w/c everyone is involved at all levels. @martinjonesaz
• Develop a particular guiding content every quarter to serve as pillar content. @martinjonesaz
• Content marketing is not something you go to school for. You immerse yourself into it & learn. @martinjonesaz
• If you deliver valuable content to your customer base & those who influence your customer base, you’re going to win! @HappyAbout


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/08 at 04:43 PM
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FIR on Higher Education #20 – Professor David Burkus on the Myths of Creativity

How can we be more creative in our work? Whether you are a communicator wanting to come up with new ways to share thought leadership, a professor considering innovative ways to teach new concepts to students or a consultant / entrepreneur looking for new business opportunities, many of us are on the hunt for new ideas. On episode 20 of FIR on Higher Education, I discuss this topic with Oral Roberts University professor David Burkus, author of the Myths of Creativity.

David is one of the few academics I have come across who is leveraging the power of podcasting. He hosts an excellent podcast called Leader Lab (LDRLB) and shares his podcasting journey during the interview.

In our reports section, I outline why individuals working on projects should consider using Elance, while Harry Hawk and I share thoughts about LinkedIn’s new educational offerings (learn more in this Wall Street Journal article).

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About David Burkus
David Burkus is the Author of The Myths of Creativity as well as a contributor to Forbes & Harvard Business Review. Host of the Leader Lab podcast, David is an Assistant Professor of Management at Oral Roberts University where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Learn more at http://davidburkus.com .

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 10/08 at 01:21 PM
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FIR Presents Inside PR #387: Is another tech bubble about to burst?

FIR Presents Inside PRMartin here.

This week, it’s Gini and me – as Joe was under the weather. (And you can hear from my voice that I’m just a tad jet-lagged…)

We spend the show talking about a couple of recent news items that caught our attention, and especially the notion that we may be headed into another tech bubble.

There certainly are a few signs. First, the New York Times announced it’s laying off 100 people from its newsroom staff. Tony Hsieh, CEO of Zappos.com and founder of The Downtown Project in Las Vegas, announced he was stepping down as project lead and then laid off 30 people. And VC Marc Andreesen feels tech startups are burning through cash at a rate similar to the 1999 tech bubble and that’s a cause for worry.

Martin references Clay Shirky’s Last Call post on Medium about the impending demise of print.

Shirky offers three pieces of advice to journalists to help reposition themselves and Gini thinks they apply just as well to communicators.

Get good with numbers – we’re in an age where we need to be focused on how the content and communications work we do becomes an investment, not an expense.
Learn to use social media tools to get ideas for stories. That’s something we’re good at already, but we need to continue to test and learn.
Collaborate – that is, integrate paid, earned, shared and owned programs and understand how the pieces fit together.
What do you think? Are we heading into another tech bubble? How will that affect the landscape for journalists and communicators? Can we redouble our efforts to adapt and retrain ourselves? We’d love to hear from you.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/08 at 07:40 AM
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Tuesday, October 07, 2014

Media Bullseye Roundtable 2014.16 with Guest Co-Host Neville Hobson

Media Bullseye Roundtable

FIR Podcast Network co-founder Neville Hobson joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals. Among the subjects we explore include:

—The impact of wearable technology on communicators.

—The role of social media in international political movements, sparked by an article about recent protests in Hong Kong.

—The ways in which communicators have tried to monetize content beyond simply being a marketing tool, inspired by a post on Spin Sucks by Gini Dietrich.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 10/07 at 06:37 PM
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FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

Authentic Advocacy

Gauging the latest developments in stakeholder engagement theory and practice - and understanding their implications for those leading, managing and advising the communications function - is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society.

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through interviews conducted with CCOs at five leading companies - Cargill, Chevron, Lundbeck, Southwest Airlines and USAA. The report offers seven action steps for CCOs to consider when devising their approach to building and maintaining these critical stakeholder relationships.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz discuss the Authentic Advocacy report with Arthur W. Page Society president, Roger Bolton, and Matt Gonring, co-chair of Page’s Stakeholder Engagement Workstream, and consider some of the challenges and opportunities the report highlights for CCOs, and the transformation required in the way companies operate and engage with their stakeholders.

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About our Conversation Partners

Roger BoltonRoger Bolton is the president of the Arthur W. Page Society, the premier professional association for senior corporate communications executives. Members include the chief communications officers of the world’s major corporations, the CEOs of the most influential public relations agencies and leading academics from select business and communications schools.

Previously, he served as senior vice president of communications at Aetna, a $35 billion provider of health care benefits, with responsibility for all internal and external communications, advertising, brand management and corporate public involvement. Before Aetna, Bolton was IBM’s director of corporate media relations and director of communications for the IBM server and software groups.
 
Prior to his business career, Bolton served as assistant secretary of the Treasury for public affairs under President George H.W. Bush, assistant US trade representative for public affairs in the Executive Office of the President under President Reagan, and special assistant to President Reagan in the White House, with responsibility for the president’s relations with business and labor. He is a recipient of the US Treasury Distinguished Service Award.

Matt GonringAs a seasoned corporate executive, Matthew Gonring has a proven record of accomplishments derived from more than 35 years of experience building and leading marketing and corporate communications teams in manufacturing, consumer goods, professional/financial services, healthcare and airlines.

Matt most recently served as VP Corporate Communications with Jackson National Life, a $25 billion leader in financial services and the largest underwriter of variable annuities in the US. Prior to that he served as Vice President and Chief Communications Officer for Pactiv Corporation, a $3.4 billion leader in the consumer and foodservice packaging markets. Late in 2010, the company was acquired by Reynolds Group Holdings Limited, and Matt joined Jackson.

Matt holds a Masters degree in Public Relations from the School of Business, American University in Washington, DC, and Bachelor of Science degree in Communications and Political Science from the University of Wisconsin/Stevens Point. He is a member of the Graduate Faculty, Integrated Marketing Communications Program, at Northwestern University’s Medill School of Journalism and currently serves on the graduate faculty at George Washington University. He currently is on the Board of Directors of the Arthur W. Page Society, and Chairman Emeritus of the Institute for Public Relations.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/07 at 06:31 AM
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Monday, October 06, 2014

AMP Up Your Social Media: How to Involve C-level Employees in Social Media Marketing

AMP UP Your Social MediaBrian Basilico started his first business - a recording studio - at age 18. After working for AT&T, he worked in recording and eventually worked with an agency in interactive marketing. 13 years ago, he opened his own business focusing on the trifecta of websites, analytics, and social media. Brian recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing and how it relates to C-level employees.

“Education is one of the best ways to get C-level people…[to use new social media techniques]. It’s even more powerful if you can show a competitor doing that!”

Brian talks about ways to help CEOs and businesses understand how to develop a social media strategy: 

  1. Establish your market. Knowing how to sell your product and how to utilize your marketing platform is all based on who your market consists of. People want to connect with businesses, so developing a presence through content helps to put a face to your business. Even if your marketing team is posting on behalf of the CEO, take the time to connect with and establish your market. Look for opportunities to utilize social media components to improve upon your traditional methods.
  2. Post in industry-specific groups. Even if your content is mostly informational, find content that creates a connection and engages your market. Build a reputation with skilled people in the industry in order to gain traction in the market and to gain a response. If you don’t have an industry-specific group to post to, create your own!
  3. Plan ahead. When you attend conferences and industry-related groups, take the time to plan ahead and meet up with folks who plan to attend. Then, when you attend the event, you can solidify the connection and develop the relationship further.
  4. Maintain the relationship. While many companies may be overzealous off the bat when it comes to their social media marketing, many falter over time and forget to maintain the relationships they’ve created. Partners, vendors, and clientele remain loyal to those who maintain and strengthen the relationship over time, so don’t let these efforts fall by the wayside.

Brian would love to hear from you! Chat with him on Twitter or find him on Facebook!

Brian Basilico

Brian is an internationally recognized best selling author and sought after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He’s also a social advocate, webmaster, and leader of an independent ministry.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/06 at 01:08 PM
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The Hobson & Holtz Report - Podcast #776: October 6, 2014

FIRPlans for FIR in October with Shel on the road for the whole month;

Quick News: Facebook to address real-name issue after meeting with Transgender Law Center, Windows (10) Technical preview released, employees with work friends have more commitment to their employers, Dubai detectives to get Google Glass to fight crime; Ragan promo;

News That Fits: Wearable technology and implications for the future workplace; Dan York’s Tech Report: FIR On Technology #2 coming soon, RIP Orkut, reflections on Ello; is it time for your organization to be on Snapchat?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Igloo Software promo; brace yourself for the corporate journalism wave; the past week on the FIR Podcast Network;

Music from Tasherra Project; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for October 6, 2014: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 13…

Posted by neville on 10/06 at 03:01 AM
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