Thursday, July 17, 2014

Media Bullseye Roundtable 2014.4 with guest co-host Chuck Hester

Media Bullseye RoundtableA note about the episode numbers for Media Bullseye Roundable. This is the fourth episode of 2014, hence the 2014.4 notation in the headline.

In this episode of the Roundtable, Chuck Hester joins to discuss three topics:

—First, we dive into Chuck’s post about social media “experts” (or as he calls them, “nextperts”) and how experience and generational divides may impact the advice one gives.
—Next, we discuss Gini Dietrich’s assessment of Facebook’s PR response to it’s recent research into how the sentiment of the posts included in one’s newsfeed subsequently impacts one’s own posts.
—Finally, we tackle Amy Westervelt’s article on Medium where she argues that journalists should focus on journalism and not become ghostwriters and content creators for non-media organizations.

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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 07/17 at 12:36 PM
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Tuesday, July 15, 2014

FIR B2B #12: Most Branded Content is Terrible – But It’s Getting Better

FIR B2BAllan Schoenberg is still transitioning to his new role at TIAA-CREF, so Paul anchors the podcast solo this week. In this episode:

News & Trends

An overseas trip last week yielded important lessons about how social media is used differently in other countries. In Germany, a company called Transcat devotes a full 50% of its marketing budget to social media and tracks everything with rigid precision. The managing director says social leads convert at two to three times the rate of leads that come in through conventional marketing or search. a French company called Kalista has more than 1,500 Google ad words terms identified. That, combined with their blog, is yielding a gusher of leads.

One of the secrets is that these companies operate in small, local geographies where search engine results can pay big dividends when customers are looking for nearby partners. Paul’s trip made it clear that, when it comes to social media, European firms are no stragglers.

Shel and Neville reported last week on a TechCruch article on the growing momentum of vertical professional social networks, some of which are pulling in eight-figure financing deals. Every hear of Doximity, RallyPoint or GitHub? They’re attracting the kind of deep professional interactions that LinkedIn can’t. Are we on the verge of an explosion of activity and professional social networks? How will LinkedIn compete? One thing is clear: Marketers have to be aware of the places their customers are gathering, even if those sites aren’t household names.

Special Guest: Michael Brenner

Our special guest is Michael Brenner, Head of Strategy for the content marketing platform NewsCred and one of the prime architects of the wildly successful social media strategy at the software giant SAP. Michael tells us why most branded content is so bad and why storytelling must become a core competency of marketers trying to reach customers who just don’t want to listen to pitches any more. Storytelling doesn’t mean focusing just on your own stories. SAP’s Business Innovation blog features issues that matter to its customers, and promotions for SAP are strictly verboten.

“The large majority of branded content is absolutely terrible,” Michael says. But the situation is improving. “Brands are still learning how to become storytellers and it demands a dramatic shift in approach.” That means putting the customers’ best interests first. And yes, curation is a valuable tool. Brands can perform a service by amplifying the best content in the areas customers care about.

Follow Michael on Twitter.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based Vice President, Corporate Public Relations and Communications at TIAA-CREF in New York. As part of the firm’s Enterprise Communications team within Marketing, this role helps the team drive firm-wide corporate communications, employee communications, reputation and crises management, social media, CEO positioning and public policy communications. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide, Fleishman Hillard and CME Group..

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 07/15 at 04:56 PM
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Monday, July 14, 2014

FIR Presents Inside PR #377: Big clients squeeze marketing companies and Facebook’s hold on youth

FIR Presents Inside PROn Inside PR this week, Gini Dietrich, Martin Waxman and I talk about two very different topics: the squeeze large clients are putting on their marketing partners and Facebook’s hold on young users.

The Big Squeeze

Gini kicks off the discussion about the growing number of large companies that are taking longer to pay their marketing partners. In the case of some companies, such as P&G and Mars, advertising agencies, marketing and PR partners will find themselves waiting up to 120 days – four months – for payment. And that can be crippling to a creative business. Gini has some thoughts about how PR agencies can avoid being caught in the slow payment trap. In the short term, it may come down to this: If you don’t want to play the big client game, extending your credit to people whose credit rating is is probably much better than yours, you may just have to say no. And if they won’t attempt to find a workable middle ground, you may just end up saying no to working for them.

Martin believes that this would be bad for creative agencies and for marketing itself. It used to be that creatives would be constantly breaking off of the larger agencies they worked for in order to form new ventures. And with a fresh creative perspective, many of them would land a large account that would enable them to build an agency in their own vision. Heck, that’s how Terry Fallis and I started Thornley Fallis. A couple of guys with a fresh perspective on the business working on folding banquet tables in borrowed space. But we landed B.C.E. (Bell Canada Enterprises), then GlaxoSmithKline, and then Molson. And from there, the business took off.

Is that still possible in this current environment? Martin asks, “How can you compete to win clients like this if the financial terms would put you out of business before you have a chance to grow?” Yes it is possible, but ever more difficult. In order to succeed, small agencies need to keep a focus on what has always been the most important factor. Creativity. If we can do something that’s truly remarkable and memorable, we still can thrive.

Facebook’s Hold on Youth

Recently, some have suggested that Facebook is past its prime with teens. A study from Forrester Research indicates that Facebook still remains young people’s favorite social network. Martin agrees that Facebook may still be used by teens. But he suggests that we look at an intangible factor that may point to the future. Do teens still consider it cool? Or are they there because they have to be because their friends are there? If that’s the case, Gini suggests that teens will not remain reliant on Facebook. Older people who have left school, moved away from their hometown, and are in mid-career, rely on Facebook to keep them connected with the people that they knew at an earlier time. Teens, however, are surrounded by their social network. They don’t need Facebook to stay in touch with friends. They know who their friends are and they can easily use different media, including texting, to stay in touch with their friends.

I think there’s a different between these two questions, “Do people use it?” and “Do people feel cool when they use it?” The first question finds its answer in past behaviour. The second question points the way to future behaviour. And if that’s the case, don’t count on Facebook keeping its stranglehold on youth. For now, young users are still on Facebook. But where will they be next year?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/14 at 02:18 PM
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The Hobson & Holtz Report - Podcast #764: July 14, 2014

FIRFIR Book Review of ‘Mobile Mind Shift’ posted;

Quick News: Twitter releases new analytics dashboard; beware of Google Maps hackers; how to unfollow, mute or ignore people on Facebook, Twitter, LinkedIn and more; Pew identifies threats to the Internet; Ragan promo;

News That Fits: Should content marketing efforts evolve into "media as a service?"; Michael Netzley’s Asia Report: Apple continues to face challenges in China, and more; the House of Commons debate: is wearable technology an ethics nightmare for communicators?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; there’s a disconnect between bloggers and communicators; Dan York’s Tech Report: WordPress, SoundCloud, and more; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Tauk; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for July 14, 2014: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday July 21…

Posted by neville on 07/14 at 01:53 PM
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Saturday, July 12, 2014

FIR Presents Inside PR Special Edition: SXSW V2V with Christine Auten

FIR Presents Inside PRMartin here.

And today we have a special episode where I talk to Christine Auten, producer of SxSW V2V, the younger, brasher sister festival of SxSWi. I say that because V2V is held amid the glitz and glamor of Las Vegas and focuses on startups and entrepreneurs.

One of the key differences between this year and last is that each day starts and ends with everyone together.

Mornings are for keynotes. On Monday, Ari Horie, the dynamic founder and CEO of Women’s Startup Lab talks about opportunities for women entrepreneurs. On Tuesday, John Maeda speaks about creativity and bringing Design to De$ign. Wednesday has Brian Solis interviewing Shinola president Jacques Panis on the ‘Built in Detroit’ movement and how that applies to startups.

After that come a series of breakouts, panels, inspiring 20/20 vision talks, workshops and mentor sessions. And then back for the final session of the day followed by the social program. This year, there’s going to be a film screening, music performance and for the final party, a bowling tournament – bring your socks.

The content focuses on the intersection of startups and showbiz – and there’s a special room for convergence sessions including What Rockers Can Teach Startups – that is, what lessons startups can take away from the passion-driven world of musicians and artists.

What differentiates SxSWV2V from SxSW?

Christine says the biggest thing is the size. It’s an intimate event all in one space where you can meet and chat with everyone.  And when you leave, it feels like the people you met are not just connections, they’re more like a family.

What’s Christine expecting in 2014?

“We don’t know what the show’s going to be like till we get there,” she says. “The community makes up so much of the experience.”

Interested in more info? Here’s the schedule. Or follow the hashtag #sxsw2v.

And here’s a blog post on my Supercharged Storytelling for Startups session.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/12 at 09:06 AM
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Friday, July 11, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 30: July 11, 2014

Thought Leadership with Mitchell and Michael


In this episode, Mitchell and Michael hang out with #ThoughtLeader Kai Roer. Kai is an expert in security within organizations as well as user awareness. He defines a #ThoughtLeader as someone with thoughts or ideas that people choose to follow. The mindset of a #ThoughtLeader is to be creative, going outside of the box. The discussion focuses on security culture and gives a deep analysis on how it impacts the world today. In explaining what security culture is about, Kai first points out that culture in general is a constant feedback loop: on one hand, different groups of individuals have different cultures and they impact each other; on the other hand, the culture of the group impacts the personality of the individual. Relating this to security culture, Kai says the ideas or behavior in a particular group impacts their security – either positively or negatively. Security or the feeling of being safe is mainly cultural because it is a learned behavior. You feel safe when the behavior of people around you is familiar, familiarity is a safety mechanism, and when there is no threatening environment.

Kai RoerKai gives emphasis on the need for corporations to put security culture in place, meaning there should be an interplay of PTP or Policies, Technology and People. While these 3 elements are present in the Internet and technology today, the challenge is how to make them support each other. These are interconnected, and everything goes back to culture. There can be no culture without policies just as there can be no policies without people. And technology are the tools that tie them together. Michael surmises that changing a culture, specifically for very large corporation, can be an incredibly difficult thing to do. To this, Kai answers that, yes, it can be very difficult but it is not impossible. He cites a study made in the ‘60s at Standford University which proved that you can change the culture within a group if guided by policies and supported by tools.

In a light moment during the interview, Kai shows his favorite thinking “toy” which is a colorful filler box for toddlers. He makes a great analogy of the toy with mental models which is one way to interpret information. Kai also cites how Mitchell is doing a fantastic job by sharing and promoting #ThoughtLeadership which then supports intrinsic motivation. Before the end of the interview, Kai gives a final Aha: To change cultures, change environments. When you are out of your normal environment, you forget all the normal things that you do. So changing cultures take people out of the normal and challenges them so that it changes them, too.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Security culture is so relevant to everyday culture both on the consumer & particularly on the B2B side. @happyabout
• Telling me what I could do, rather than what I should do, gives me inner motivation. That’s stronger than anything else you can do to me. @kairoer
• Social media has transformed the world, the lives of people & organizations in just a decade. @kairoer
• To change cultures, change environments. @kairoer


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 07/11 at 09:26 AM
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Thursday, July 10, 2014

FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind ShiftThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.

FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst.

From the book description on Amazon:

“Mobile has reprogrammed your customers’ brains.

“Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

“Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

“Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.”

Get this podcast:

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Publisher: Groundswell Press
Hardcover, 272 pages
Published June 2014
ISBN-10: 0991361008
ISBN-13: 978-0991361007

Purchase at Amazon US (US Kindle edition), Amazon Canada (Canada Kindle Edition), or Amazon UK (UK Kindle edition).

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 07/10 at 02:39 PM
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