Monday, February 13, 2006

The Hobson & Holtz Report - Podcast #111: February 13, 2006

Content summary: Low ethics pay-for-placement PR; Luke Armour’s PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine’s Ken Auletta; Coca-Cola sends bloggers to Torino; NBC’s The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners’ comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.

Show notes for February 13, 2006

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Calgary, Alberta, Canada.

Download the file here (MP3, 42MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes to come

Content start points guide -
- Intro 00:28
- News and Commentary 04:08
- Listeners’ Comments Discussion 59:52
- Outro 83:36

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday February 16…

Posted by neville on 02/13 at 02:08 PM
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Thursday, February 09, 2006

The Hobson & Holtz Report - Podcast #110: Thursday, February 9, 2006

Content summary: Nvidia and its PR agency are accused of unethical viral marketing; follow-up to Google’s removal of BMW from its search; Gallup assesses the importance of blogs to web users; your value decreases the longer you’re unemployed; NPR opens the podcast floodgates; new services from Odeo; a report from Dan York; listeners’ comments discussion (time for effective communication in the EU; opening a window on culture; a report on the separation of PR and marketing); the music.

Show notes for February 9, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Philadelphia, Pennsylvania, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what’s in today’s show

News and Commentary:

Listeners’ Comments Discussion:

  • 61:21 Philip Borremans says, yes, it’s about time for effective communciation by the EU
  • 62:53 David Phillips opens a window on culture (and we say we’re looking forward to meeting David at the New Communications Forum)
  • 66:28 Luke Armour‘s research into the separation of PR and marketing (we have copies and we will be talking about it soon)

Outro:

  • 67:43 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 69:49 Outro podsafe music via KillRockStars.com - The Unhappy Song by John Doe

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday February 13…

Posted by shel on 02/09 at 05:34 AM
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Monday, February 06, 2006

The Hobson & Holtz Report - Podcast #109: February 6, 2006

Content summary: The latest state of the blogosphere according to Technorati; new media in the travel business; practicing safe surfing and the global blogathon; the Google internet; BMW gets kicked off Google; Lee Hopkins report; tracking conversations with the Conversational Index and coComments; the Superbowl and the Six Nations Championship; revitalizing the press release; Eric Schwartzman interviews Walt Mossberg; listeners’ comments discussion (Stanford on iTunes; PR gets a bad name; FIR goes viral; those cartoons); the music.

Show notes for February 6, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:29 Neville introduces the show; Shel’s not here live today; what the show’s about; how to give your feedback; show notes; what’s in today’s show

News and Commentary:

Listeners’ Comments Discussion:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday February 9…

Posted by neville on 02/06 at 12:52 PM
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Thursday, February 02, 2006

The Hobson & Holtz Report - Podcast #108: February 2, 2006

Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft blog censorship in China; the press release padding trap; Edelman’s new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners’ comments discussion (moving to the Bay area, differing roles of PR and marketing, Montreal not Toronto); the music.

Show notes for February 2, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
  • 02:11 Thanks for your support for voting for FIR on Podcast Alley - now at #3 in the Business category
  • 03:11 New Dew Flash player in the show notes - you can just click and listen to each show

News and Commentary:

Listeners’ Comments Discussion:

  • 64:58 Jeremy Pepper comments on his being hired by Weber Shandwick - yes, he’s moving
  • 65:44 David Phillips say the differing roles of PR and marketing is not just a semantic discussion
  • 70:50 Julien corrects us about the Cirque du Soleil debut in Canada where bloggers were invited - it was in Montréal, not Toronto

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday February 6…

Posted by neville on 02/02 at 12:39 PM
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Monday, January 30, 2006

The Hobson & Holtz Report - Podcast #107: January 30, 2006

Content summary: Windows Live; Google in China; Weber Shandwick hires Jeremy Pepper; BluePulse apologizes and wins; US bloggers get an Amsterdam junket; Cirque du Soleil invites bloggers to Canadian debut; listeners’ comments discussion (paying attention to Technorati); the music.

Show notes for January 30, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:30 Neville intros the show; what the show’s about; how to give your feedback; show notes
  • 02:01 Thanks for your support for voting for FIR on Podcast Alley - now at #5 in the Business category

News and Commentary:

Listeners’ Comments Discussion:

  • 62:51 Paul Baker has a tale that highlights why you should pay attention to what’s being said about you on Technorati

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday February 2…

Posted by neville on 01/30 at 12:50 PM
Show Notes • (1) CommentsPermalink

Thursday, January 26, 2006

The Hobson & Holtz Report - Podcast #106: January 26, 2006

Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.

Show notes for January 26, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in Concord, CA and nearly live from Amsterdam, The Netherlands.

Download the file here (MP3, 40.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:32 Shel intros the show; how to give your feedback; show notes
  • 01:51 We’re asking for your vote on Podcast Alley


News and commentary:

Listeners’ Comments Discussion:

  • 71:46 Alice Marshall adds to Monday’s discussion about the Washington Post’s blog comment controversy
  • 78:03 Kevin Dugan offers an audio comment on The Bad Pitch Blog
  • 79:58Dan Karleen talks about “rewindability,” “dialing,” and Skype problems
  • 82:12 Clarence Jones talks about how spam may be prompting a new copywriting renaissance
  • 84:50 Luke Armour thanks Neville for advice he used to relaunch his blog; he also talks about whether CEOs should blog
  • 87:21 David Phillips on the future of public relations
  • 90:47 Keith Childs listens to FIR in his car
  • 92:32 Lee Hopkins comments on RSS delivering scents
  • 95:18 Michael Soulier lets us know that Google has finally released Google News from beta

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 30…

Posted by shel on 01/26 at 12:49 PM
Show Notes • (1) CommentsPermalink

Monday, January 23, 2006

The Hobson & Holtz Report - Podcast #105: January 23, 2006

Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); growing FIR Frappr community; links on The New PR Wiki; Windows Live; the music.

Show notes for January 23, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

Features:

  • 30:31 Where is PR going in the next five years? Thoughts, commentary and that question from The Copenhagen Bloggers; we offer some thoughts in response including some ideas about ‘stinkcasting’
  • 54:11 Shel Israel shouts out!
  • 54:22 Lee Hopkins reports - an interview with two ‘shady underworld figures’; the Transparent Generation; the printing and photocopying blues in Dubai
  • 58:20 Neville and Shel on recent podcast interviews by Lee Hopkins, Tom Raftery and Jacob Boetter

Listeners’ Comments Discussion:

  • 60:10 Sallie Goetsch says maybe it’s time for us to stop talking about ‘rewinding’
  • 62:52 David Phillips on the need to adopt intelligent evaluation in PR to get any sense of where the good stuff is and where the croc lurks in the swamp
  • 73:32 Brian Kilgore on matters IABC, corporate blogs, the CPRS and more

Outro:

  • 77:13 Neville wraps the show; the growing FIR community on Frappr - add yourself!
  • 79:36 How and where to send your comments; where to find the show notes
  • 80:12 Shel’s reminder that links to people and places we talk about in FIR are on The New PR Wiki - you can add links
  • 81:27 Shel will be solo on Thursday’s show as Neville will be at the UK public preview of Microsoft’s Windows Live
  • 81:58 Outro podsafe music via PodcastNYC - Kissed Awake by Cordalene

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 26…

Posted by neville on 01/23 at 11:47 AM
Show Notes • (1) CommentsPermalink

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