Monday, November 28, 2005

The Hobson & Holtz Report - Podcast #89: November 28, 2005

Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.

Show notes for November 28, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 61-minute podcast recorded live from Concord, California, USA.

Download the file here (MP3, 24.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Shel introduces the show
  • 02:15 What the show is about
  • 02:37 Where to send comments
  • 03:20 Shel received his copy of “Blog Marketing” from Jeremy Wright.
  • 03:56 We now have 66 listeners on our Frappr map
  • 06:03 Our 100th show is coming up; send us a new opener!
  • 07:00 The future of PR and required skills for PR professionals will be the focus of Thursday’s show

Listeners’ comments discussion:

News:

  • 20:47 An update to the AOL Journals story
  • 27:16 A few items that fall under the notion that transparency is critical in today’s environment
  • 27:40 First, Paul English has created an IVR Cheat Sheet
  • 30:42 Second, a former Google executive has created a blog for former Google employers called Xooglers
  • 33:18 Shel revisits the press release vs. blogs discussion with a note on General Motors
  • 35:26 Jim Sinkinson gives us a shoutout
  • 35:31 Shel idents the show

Features:

  • 35:43 The future of newspapers
  • 45:55 Going the Distance, a new initiative from Steve Rubel
  • 52:25 Shel plays a commercial that’s an example of open-source marketing

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, December 1…

Posted by shel on 11/28 at 10:32 AM
Show Notes • (3) CommentsPermalink

Thursday, November 24, 2005

The Hobson and Holtz Report - Podcast #88: November 24, 2005

Content summary: The Washington Post offers content mashups, IBM lets employees podcast internally, recording with Waxmail, our review of Naked Conversations, Richard Edelman’s post on PR’s readiness for discontinuous change, it’s time for annual predictions, pro- and anti-IKEA websites, Amazon’s new product wikis, character blogs, a report froom Dan York, why CEOs don’t blog, listener comments, and more.

Show notes for November 24, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 74-minute conversation recorded live from West Hills, California, USA.

Download the file here (MP3, 29.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:
Intro:

  • 00:30 Shel introduces the show
  • 00:58 Shel gets personal about his Thanksgiving trip to LA
  • 02:22 Neville traveling for today’s and next Monday’s shows
  • 02:51 We’ll dedicate much of next Thursday’s show to PR skills required for working in the Web 2.0 world
  • 03:59 Where to send comments to FIR
  • 04:46 What the show’s about
  • 05:14 What we have in mind for our 100th show on January 9, 2006
  • 06:25 Fifty-two listeners have added themselves to our Frappr map

Listeners’ comments discussion:

The Show:

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, November 28…

Posted by shel on 11/24 at 11:11 AM
Show Notes • (1) CommentsPermalink

Wednesday, November 23, 2005

FIR Book Review: “Naked Conversations”

In this edition of For Immediate Release book reviews, Neville and Shel discuss “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers,” the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006.

The Book:

“With a foreword by Tom Peters, author of such business bibles as ‘In Search of Excellence,’ this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.” (Promotional text.)

The Authors:

Robert ScobleRobert Scoble is a technical evangelist at Microsoft and maintains the popular blog Scobleizer. Besides blogging, Scoble is part of Microsoft’s Channel 9 videos team producing educational and evangelist mini-films targeted towards students and professional developers. He is Microsoft’s best-known blogger whose blog is read by millions of people annually and is the top-ranking business blog among Technorati’s Top 100 blogs.

Shel IsraelShel Israel writes and speaks about blogging, communications and innovation. He also consults with startups as a senior strategy and communications advisor. He is editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences. A self-proclaimed recovering publicist, Israel spent more than 20 years as a PR executive specializing in technology startups. He played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker and Sun Microsystems workstations.

The Review:

Download MP3 podcast

Download the 32-minute conversation here (MP3, 12MB), or sign up for the book reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

  • 00:22 Shel and Neville introduce the review
  • 00:45: The story behind the book’s development and the role of the book blog
  • 03:47 About Robert Scoble and about Shel Israel
  • 05:06 What the book is about and the nature of its content
  • 11:52 A concise run-down of the table of contents
  • 13:14 Neville describes what he likes about the book
  • 16:00 Shel and Neville discuss the international focus
  • 16:39 More likes
  • 17:28 Blogging with passion
  • 18:02 The ‘doing it wrong and doing it right’ contrast
  • 19:11 How the authors recognized others who contributed to the book’s development
  • 20:17 The book’s not perfect, says Shel
  • 21:18 No issues to criticize, says Neville
  • 21:58 Here are some examples, says Shel
  • 25:46 The acid test for what book buyers will think
  • 27:16 When the book’s coming out and where to buy it online
  • 29:21 Our overall conclusion
  • 29:48 About this podcast and where to find For Immediate Release.

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Publisher: Wiley Publishing, Inc.
Hardcover, 272 pages.
ISBN: 0-471-74719-X
Publish date: January 3, 2006 (UK), January 17, 2006 (USA).

Podsafe intro and outro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/23 at 12:02 PM
Show Notes • (1) CommentsPermalink

Monday, November 21, 2005

The Hobson and Holtz Report - Podcast #87: November 21, 2005

Content summary: Show 100 wish; The Sunderland experience; listeners’ comments; new free RSS and wiki tools; angry AOL bloggers push boycotts; blocking bots from stealing content; Google’s new head of communications in Europe and other developments; Eric Schwartzman’s Spinfluencer report; join the FIR community; upcoming interviews and book reviews; and more.

Show notes for November 21, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 83-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (formerly known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:29 Neville introduces the show; what the show’s about; where to send comments; show notes
  • 02:08 We’re just 13 episodes shy of our 100th show; here’s what we’d like
  • 04:30 Neville discusses the conference at which he spoke at the University of Sunderland
  • 11:44 Blogging progresses in the UK
  • 12:30 Sunderland conference participants didn’t claim their bosses were actively opposing new media channels

Listeners’ comments discussion:

  • 16:52 We have comments from every one of our comment channels.
  • 17:19 Sallie Goetsch hassles Shel some more about how he characterized his vacation
  • 20:59 Dan York calls the comment line from the US/Canada border crossing to discuss K7.net, Frapr, and Feedburner.
  • 23:07 Howard Harawitz sends an email to talk about his growing understanding of PR (thanks to listening to FIR)
  • 25:07 FeedDigest and Schtuff
  • 36:00 AOL bloggers upset about ads on their paid blogs
  • 40:07 A tool called Botsense to keep bots from sucking your blog’s bandwidth and stealing your content
  • 45:21 Google hires a European PR chief and opens new offices in the UK
  • 48:37 Google’s book rental proposal
  • 51:38 Update on Google Analytics
  • 51:55 Brief discussion of Google Base
  • 55:25 Andy Lark gives us a shoutout and Shel idents the show
  • 55:58 A report from The Spinfluencer, Eric Scwhartzman from the Portable Media Expo and Podcasting Conference in Ontario, California, USA
  • 60:04 Eric interviews Portable Media Expo and Podcasting Conference co-founder Tim Bourquin
  • 60:40 Eric interviews “Podcasting Solutions” authors and podcasters Dan Klass and Michael Geoghegan
  • 61:25 Eric interviews Paul Figgiani
  • 62:52 Eric discusses the California Copyright Commission dinner he attended where music rights and podcasting were the subject of discussion
  • 64:51 Shel and Neville riff on Eric’s report, beginning with a discussion of advertising in podcasts
  • 65:48 TiVo to allow subscribers to copy recorded shows to the iPod video and the Sony PSP
  • 66:36 More discussion of music copyright issues
  • 67:12 A bit of talk about podcasting demographics
  • 70:51 Ragan Communications selling recorded teleseminars on an iPod

Outro:

  • 71:49 Neville will be in Strasbourg on Thursday; Shel will record from his Mom’s house (he’s there for Thanksgiving); programming notes
  • 72:59 Update on Frappr contributions
  • 75:47 You can download a copy of the FIR logo and promote FIR on your site!
  • 76:19 Where FIR stands in the Podcast Alley rankings
  • 78:09 Where to send comments
  • 79:06 Today’s music: Walk Away by Love Spirals via the Podsafe Music Network

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday November 24.

Posted by neville on 11/21 at 12:19 PM
Show Notes • (2) CommentsPermalink

Saturday, November 19, 2005

Join the FIR Community

If you’re a listener to one of the For Immediate Release podcasts and you’d like to let the readers of your blog or website know about FIR, we have some graphics you can display on your own site.

Here’s how:

  1. Choose which graphic you’d like and save it to your own computer. Then, upload that graphic to your own server or blog hosting service. (Please download the graphic rather than link to it here. Thanks.)
  2. Select and copy the corresponding HTML code. In that code, edit the location of the graphic you saved to show the address where you uploaded it to.
  3. Add that code to the appropriate place in a page on your own site (eg, in a sidebar).

That’s it!

FIR 100x100 pixels:

FIR 100x100

<a href="http://www.forimmediaterelease.biz/"><img src="http://www.yoursite.com/fir_100x100.gif" border=“0” alt="Listen to FIR" title="Listen to FIR"></a>

FIR 80x80 pixels:

FIR 80x80

<a href=“http://www.forimmediaterelease.biz/"><img src="http://www.yoursite.com/fir_80x80.gif" border="0" alt="Listen to FIR" title="Listen to FIR"></a>

FIR 80x24 pixels

FIR 80x24

<a href="http://www.forimmediaterelease.biz/"><img src="http://www.yoursite.com/firbanner_80x24.gif" border="0" alt="Listen to FIR" title="Listen to FIR"></a>

Thanks again to our friends at Effective Edge Communications, Inc., in Elmira, Ontario, Canada, who designed the logo for us. Check out their podcast.

Finally, why not join the FIR on Frappr group and add yourself? Click below to do that!

Join FIR on Frappr!

Posted by neville on 11/19 at 05:12 AM
News • (0) CommentsPermalink

Thursday, November 17, 2005

The Hobson & Holtz Report - Podcast #86: November 17, 2005

Content summary: Listeners’ comments (the FIR comment line; FIR RSS feeds; Shel’s website calendar; group vs. individual blogs; blogs and podcasts as conversation; the appropriateness of blogs as part of integrated marketing programs, Poynter’s E-Media Tidbits blog); Neville’s trip to the University of Sunderland, FIR has a Frappr map, more on Waxmail, Heather Green’s new podcast, an update on Typepad’s service levels, Krause Taylor Associates and SixApart respond to blogger criticism, GM Fastlane gets heat for an out-of-synch post, an airline introduces a blog for its loyalty program, Dan York’s report (PR companies that get it; Business Week’s article on “50 Smart Ways to use the Web;” the accuracy of podcast download statistics, Neville’s trip down memory lane recalling HTML Assistant, and why podcasts are different from streaming audio), the Sony rootkit crisis and why communicators need a seat at the management table, Neville and Shel react to Shel Israel’s post about blogs and integrating marketing, a government agency in Florida yanks a blog, and music from the Podsafe Music Network.

Show notes for November 17, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 85-minute conversation recorded live from Concord, California, USA, and almost live from Amsterdam, The Netherlands.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice (previously known as iPodder), DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

OPML
[Show notes OPML file to come]: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Intro:

  • 00:31 Shel introduces the show; what the show’s about; what’s in this edition; where to send comments; show notes

Listeners’ comments discussion:

  • 01:54 First comment from Bryan Person is read by TextAloud text-to-voice software; Bryan thinks he knows what happened to the FIR comment line and asks about our RSS feeds and Shel’s website calendar.
  • 04:46 Shel answers Bryan’s questions (the website calendar, by the way, is part of a larger open-source CMS package called PHPWebSite)
  • 10:02 Lloyd Grosse on whether corporate blogs are better written by individuals or groups
  • 12:56 Sallie Goetsch discusses whether blogs and podcasts constitute “conversations”
  • 15:56 Bryan Person points us to Shel Israel’s post dismissing blogs’ potential as elements of integrated marketing strategies.
  • 16:40 Judy Jones points listeners to the Poynter Institute’s E-Media Tidbits blog

The Show:

  • 18:11 Neville on his trip to the University of Sunderland
  • 19:01 FIR has a Frappr Map; please visit and add yourself so we can see where all our listeners are!
  • 21:17 Neville waxes eloquently some more about Waxmail
  • 23:07 Heather Green from BusinessWeek will start a podcast on podcasters
  • 27:00 Neville updates us on how SixApart has handled its TypePad performance issues; he also updates us on his move to Wordpress
  • 343:30 How Krause Taylor Associates, a PR agency, and Six Apart, the agency’s client, handled a potentially damaging blog post by commenting on the blog
  • 44:46 GM takes some heat over a Fastlane post that sounded more like an advertisement
  • 48:52 An airline starts a blog associated with its loyalty program
  • 51:48 Christopher Bennett gives us a shoutout before Shel idents the show
  • 52:05 Dan York‘s report begins with a report of a PR agency that gets it, moves forward, and drinks the Kool-Aid
  • 55:05 Dan on accuracy in podcast download statistics
  • 55:29 Dan enjoyed Neville’s walk down memory lane as he remembered Howard Harawitz as the programmer behind HTML Assistant
  • 55:46 Dan explains how podcasting is different than streaming audio
  • The Sony rootkit PR crisis shows just why communications should have that proverbial seat at the management table
  • 63:26 Neville disagrees with Shel Israel’s contention that blogs have no place in an integrated marketing strategy
  • 70:52 Shel agrees with Neville, not with…umm…Shel
  • 75:39 Neville discusses Josh Hallett’s post about a Florida government agency that yanked a blog that seemed to be working just fine

Outro:

FIR Show Notes links

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222-2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, November 21…

Posted by shel on 11/17 at 05:13 PM
Show Notes • (1) CommentsPermalink

Monday, November 14, 2005

New comment line phone number

The deal with K7.net: Use it or lose it. That’s what I learned after I got an email comment from Bryan Person, who tried to call the comment line but got a notice that it was inactive. When I logged into my account to reactivate it, K7.net assigned a new phone number. I guess I’ll have to call the line once a month if nobody else does, just to keep it active! In any case, here’s the new number: 206.222.2803. Somebody call and leave a comment just so we know it works.

Posted by shel on 11/14 at 05:58 PM
News • (0) CommentsPermalink

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