Thursday, January 26, 2006

The Hobson & Holtz Report - Podcast #106: January 26, 2006

Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.

Show notes for January 26, 2006

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in Concord, CA and nearly live from Amsterdam, The Netherlands.

Download the file here (MP3, 40.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:32 Shel intros the show; how to give your feedback; show notes
  • 01:51 We’re asking for your vote on Podcast Alley


News and commentary:

Listeners’ Comments Discussion:

  • 71:46 Alice Marshall adds to Monday’s discussion about the Washington Post’s blog comment controversy
  • 78:03 Kevin Dugan offers an audio comment on The Bad Pitch Blog
  • 79:58Dan Karleen talks about “rewindability,” “dialing,” and Skype problems
  • 82:12 Clarence Jones talks about how spam may be prompting a new copywriting renaissance
  • 84:50 Luke Armour thanks Neville for advice he used to relaunch his blog; he also talks about whether CEOs should blog
  • 87:21 David Phillips on the future of public relations
  • 90:47 Keith Childs listens to FIR in his car
  • 92:32 Lee Hopkins comments on RSS delivering scents
  • 95:18 Michael Soulier lets us know that Google has finally released Google News from beta

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 30…

Posted by shel on 01/26 at 12:49 PM
Show Notes • (1) CommentsPermalink

Monday, January 23, 2006

The Hobson & Holtz Report - Podcast #105: January 23, 2006

Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); growing FIR Frappr community; links on The New PR Wiki; Windows Live; the music.

Show notes for January 23, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:28 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

Features:

  • 30:31 Where is PR going in the next five years? Thoughts, commentary and that question from The Copenhagen Bloggers; we offer some thoughts in response including some ideas about ‘stinkcasting’
  • 54:11 Shel Israel shouts out!
  • 54:22 Lee Hopkins reports - an interview with two ‘shady underworld figures’; the Transparent Generation; the printing and photocopying blues in Dubai
  • 58:20 Neville and Shel on recent podcast interviews by Lee Hopkins, Tom Raftery and Jacob Boetter

Listeners’ Comments Discussion:

  • 60:10 Sallie Goetsch says maybe it’s time for us to stop talking about ‘rewinding’
  • 62:52 David Phillips on the need to adopt intelligent evaluation in PR to get any sense of where the good stuff is and where the croc lurks in the swamp
  • 73:32 Brian Kilgore on matters IABC, corporate blogs, the CPRS and more

Outro:

  • 77:13 Neville wraps the show; the growing FIR community on Frappr - add yourself!
  • 79:36 How and where to send your comments; where to find the show notes
  • 80:12 Shel’s reminder that links to people and places we talk about in FIR are on The New PR Wiki - you can add links
  • 81:27 Shel will be solo on Thursday’s show as Neville will be at the UK public preview of Microsoft’s Windows Live
  • 81:58 Outro podsafe music via PodcastNYC - Kissed Awake by Cordalene

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 26…

Posted by neville on 01/23 at 11:47 AM
Show Notes • (1) CommentsPermalink

Thursday, January 19, 2006

The Hobson & Holtz Report - Podcast #104: January 19, 2006

Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, job hunting, Flash and more, liking long FIRs, trackbacks), upcoming meeting with Danish bloggers, the music.

Show notes for January 19, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Copenhagen, Denmark, and Concord, California, USA.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:30 Neville intros the show; hotel network and Skype; special podcast edition coming up from Palo Alto in March; what the show’s about; how to give your feedback; show notes
  • 03:40 Taking advantage of breaking news - our interview with Pete Blackshaw of Intelliseek on January 17

News Briefs:

Feature - Corporate Blogging:

  • 17:46 The broad topic of corporate blogging - topics for today’s discussion
  • 20:04 Should your CEO blog? (should the question be “Why should your CEO blog?”)
  • 23:34 What if the CEO’s not very articulate? Should he or she still blog?
  • 24:53 Ghostwriting a blog for a CEO - What is it? Is it wrong (and if so, why?) Is it ‘good communication’? A wide-ranging discussion on internal and external executive blogging
  • 34:51 “The CEO shouldn’t be wasting his/her time on blogging” So what is the CEO’s job? And a bit more discussion on ghostwriting and human voice
  • 40:29 The CEO’s not the only employee in the company who can blog
  • 41:40 The risks (and responsibilities) of employees articulating strong personal opinions on their blog - the example of Robert Scoble’s commentary about MSN Spaces in China
  • 46:38 Do you need PR if you have a blog? A discussion on Shel Israel’s post about startups that says you don’t, at least to start with

Listeners’ Comments Discussion:

Outro:

  • 87:41 Neville’s meeting up with the leading lights of the Danish blogosphere on Saturday
  • 89:17 Shel wraps the show; how and where to send your comments; where to find the show notes
  • 90:20 Outro podsafe music via the Podsafe Music Network - Betty by the Lascivious Biddies

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 23…

Posted by shel on 01/19 at 04:42 PM
Show Notes • (1) CommentsPermalink

Tuesday, January 17, 2006

Interview - Pete Blackshaw, Intelliseek - January 17, 2006

Following today’s joint announcement by Intelliseek and Buzzmetrics on the merger of those two firms into a new company backed by media group VNU, Shel and Neville spoke to Pete Blackshaw, Intelliseek’s Chief Marketing and Customer Satisfaction Officer.

Conversation points: The joining together of Intelliseek and Buzzmetrics; VNU and being acquired; developments in tracking and analysis of consumer-generated media; continuing support and development for BlogPulse and other Intelliseek offerings; the growing impact of video on consumer-generated media; the future of podcasting; Pete’s observations about Naked Conversations.

Download MP3 podcast

Download the 26-minute conversation here (MP3, 11MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/17 at 02:20 PM
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Monday, January 16, 2006

The Hobson & Holtz Report - Podcast #103: January 16, 2006

Content summary: Podcast print magazine to launch; Dutch publisher to publish newspaper with blog content; Power PR makes accountability “guarantee”; gaining first impressions about websites in the blink of an eye; Wikipedia reveals plagiarism by journalist; Lee Hopkins’ report; the pros and cons of offline blog editors; listeners’ comments discussion (the rescue of advertising; meeting up at the IABC conference); Eric Schwartzman’s views from CES and his Spinfluencer interview with Joe Hayashi of Yahoo! Podcasts; the music.

Show notes for January 16, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

  • 00:31 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

From Our Correspondent Down Under:

  • 23:17 Lee Hopkins reports - on leaving the serene Adelaide Hills for the harsh dangers of Arabian deserts and 5-star hotels; do you ecto?; and dost thou understand me, thou young rapscallion?

Feature:

Listeners’ Comments Discussion:

The Spinfluencer:

Outro:

  • 55:45 Neville wraps the show; how and where to send your comments; where to find the show notes; Shel will be solo on this Thursday’s show with recorded contribution from Neville
  • 57:56 Outro podsafe music via the Podsafe Music Network - Rock ‘n Roll Queen by The Subways

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 19…

Posted by neville on 01/16 at 11:12 AM
Show Notes • (1) CommentsPermalink

Thursday, January 12, 2006

The Hobson & Holtz Report - Podcast #102: January 12, 2006

Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music.

Show notes for January 12, 2006

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

  • Detailed show notes to come.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 16…

Posted by neville on 01/12 at 01:19 PM
Show Notes • (0) CommentsPermalink

Wednesday, January 11, 2006

Interview - Gerald R. Baron, author, “Now is Too Late” - January 11, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 55-minute conversation with Gerald Baron, author of the crisis communications book, “Now is Too Late: Survival in the Era of Instant News.”

Download MP3 podcast

Download the conversation here (MP3, 21MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

imageGerald Baron is the founder and vice president of Audience Central with involvement in thought leadership around public information management and crisis communications. Mr. Baron founded AudienceCentral shortly after his role as spokesperson during the Olympic Pipeline rupture and explosion in 1999.  He is also a contracted PIO for the Shell Puget Sound Refinery and other clients.  He has been involved in producing crisis communications plans, as well as conducting numerous drills and exercises for various crisis scenarios.

Mr. Baron has been in marketing and public relations for over 24 years, serving as president of Baron & Company. He was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and Doctorate of Humanities (Honoris Causa) from Trinity Western University. He has written three books including “Now is Too Late: Survival in an Era of Instant News,” published by Financial Times/Prentice Hall in 2003. He is a frequent speaker at national public relations and industry conferences.

Interview Segment Time Points:

  • 00:21 Shel introduces the interview
  • 00:56 Gerald runs down his background
  • 03:55 Gerald’s business focus, including crisis communications
  • 05:15 Gerald defines “crisis”
  • 06:13 Can you plan for a crisis?
  • 08:41 Gerald pinpoints the changes to crisis management since the introduction of the 24-hour news cycle
  • 09:31 The key implication is the difference in the speed with which information travels
  • 12:23 Gerald talks about when he wrote his book and the update he’s currently working on
  • 12:56 Blogs are now in the picture as a big part of the post-media world
  • 13:45 Gerald addresses the significance of blogs on crisis management
  • 14:50 Some crises—like the “60 Minutes II” crisis at CBS—are generated by blogs
  • 16:15 Organizations are now the broadcaster; we don’t have to rely on the media to get our information out
  • 17:00 CBS should have engaged bloggers
  • 18:59 Gerald discusses the mishandling of the West Virginia coal mining tragedy communications
  • 22:38 The balance between accuracy and speed: Accuracy shouldn’t always come first
  • 23:46 Overcoming the time lags caused by review and approval processes
  • 26:07 Public react to crises emotionally
  • 27:52 News is now infotainment; fear is an important element of how news is conveyed
  • 29:25 Should a company take advantage of its own blog in a crisis?
  • 32:32 Should companies with blogs allow comments during a crisis?
  • 35:53 Shel asks about companies that complain about the time and resources required to monitor citizen journalism and other consumer-generated media
  • 37:42 The age-old principles of crisis communication still apply
  • 40:50 It’s important to conduct crisis drills with the leadership team
  • 44:51 Online crises should be addressed the same as you would address a media crisis
  • 48:08 Gerald uses the Apple iPod Nano crisis as an example
  • 48:53 The importance of dark or crisis-ready sites; Gerald’s PIER product accommodates this
  • 52:10 PIER is a virtual communications center for crises and emergencies
  • 53:26 Gerald says the second edition of his book will be out in two months
  • 53:32 About this podcast and where to find For Immediate Release
  • 54:43 Where to send comments

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/11 at 01:40 PM
Show Notes • (0) CommentsPermalink

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