Sunday, June 25, 2006

FIR in Second Life

We’ve just set up shop in Second Life, the virtual world where there’s already a growing community of podcasters.

FIR in Second Life

The FIR Shop is located on the ground floor in the Podcasters Mall on Podcast Island. If you’re a member of the Second Life community, teleport to the island at 139,75,25 and follow the red arrow to get to the store.

It’s pretty bare bones at the moment as the screenshot shows, but we’ll be spending a bit of time there in the coming weeks getting the place a bit more ship-shape. We’ll also be talking in upcoming FIR episodes about what we’re planning to be doing in Second Life.

We look forward to seeing you there - Shel Witte and Jangles Junot. No prizes for guessing which of us is which!

Posted by neville on 06/25 at 09:11 AM
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Saturday, June 24, 2006

That’s it for Innovative Marketing Conference podcasts

We had intended to post presentations from the second day of the 2006 Innovative Marketing conference, but it isn’t going to happen. I pulled up the files from the second day and found nothing on them. While Neville and I were conducting interviews with speakers, my digital recorder—a Marantz PMD-660—was hooked into the sound board in use for the public address system. When we arrived, I handed the Marantz to the sound guy, and I saw him plug it in. But either he had the output from the sound board going into the wrong input on the recorder or the sound board line out wasn’t set properly. In any case, there were a lot of big MP3 files, none of which had any sound.

Bottom line: The files that are currently up from the conference represent everything we have available. We hope you enjoy them!

Posted by shel on 06/24 at 11:43 AM
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Friday, June 23, 2006

Speakers & Speeches - David Weinberger at the CMO Summit: June 8, 2006

Podcaster’s note: This is the the third in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. In this particular talk, David Weinberger interacted with the audience for much of the presentation, although there were no microphones for audience participants. Weinberger did a good job of expressing the question in his answers, and I’ve bumped the audio for audience contributions (with considerable background hiss), but it’s listenable. I’ll continue posting these files as I’m able to complete them.

Content summary: David Weinberger, co-author of “The Cluetrain Manifesto” and author of “Small Pieces Loosely Joined,” is a regular writer for the New York Times, Wired magazine, and Salon. He also is a regular commentator on NPR’s “All things Considered.” He spoke on the afternoon of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Weinberger’s presentation

The new marketing department - does it even exist? Companies and agencies are struggling to find a new model that builds on the proven principles of the past while incorporating successful new practices to take them into the future. How does a company plan and allocate resources, human and otherwise, in a time of such disruptive change? How will the dynamics of this emerging marketplace impact the way companies are configured, how products are developed, and how brands are built? What does the marketing department of the future look like?

download For Immediate Release podcast

Download the file here (MP3, 25.6 MB, 1:03), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 06/23 at 09:51 AM
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Thursday, June 22, 2006

The Hobson & Holtz Report - Podcast #148: June 22, 2006

Content summary: Additional phone Comment Line in Europe; vote for FIR in Marketing Sherpa contest; MP3 download problem on Tues night/Wed morning; let Phil Gomes know what you’d like to ask Edelman’s senior managers; WetPaint wikis; copyright your documents with the Microsoft/Creative Commons add-in for Office; PRWeek US edition starts podcasting; the General Motors/New York Times editorial page kerfuffle produces benefits for GM; different views on RSS and email; who’s the winner in World Cup alleged ambush marketing controversy; David Phillips reports; upcoming FIR interviews; listeners’ comments discussion; FIR Frappr community update; the music; and more.

Show notes for June 22, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday June 26…

Posted by neville on 06/22 at 09:48 AM
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Speakers & Speeches - John Hagel at the CMO Summit: June 8, 2006

Podcaster’s note: This is the second in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.

Content summary: John Hagel, independent consultant and author of Net Gain, Net Worth and The Only Sustainable Edge (with John Seely Brown), spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for John Hagel’s presentation

The new scarcity = attention: Competition is fierce and the market ever more dense with new products and services all vying for the attention of consumers. Media is increasing fragmented and complex, yet more networked than ever before. How then to differentiate, gain attention, and rise above the morass of options that inundate consumers. How do you change the way you communicate in an attention-scarce economy?

download For Immediate Release podcast

Download the file here (MP3, 7.1 MB, 18:00), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 06/22 at 04:23 AM
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Wednesday, June 21, 2006

Speakers & Speeches - David Sutherland at the CMO Summit: June 8, 2006

Podcaster’s note: This is the first in a series of talks given at the 2006 Innovative Marketing Conference that were recorded as Neville and I were recording our one-on-one interviews in another room. The volume on the recordings turned out to be very low, and I’ve been working as time allows to manipulate the files to make them listenable. I’ll post these files as I’m able to complete them.

Content summary: David Sutherland PhD, Founder and Managing Director USA of Launch Institute, spoke on the morning of June 8 at the CMO Summit in New York on the first day of the 2006 Innovative Marketing conference, co-sponsored by Columbia Business School and Corante.

Notes for David Sutherland’s presentation

Models for innovation: Creating successful new products and services. New product innovations are increasingly involving co-creation with customers and partners. What other innovation processes are working and how can they interact with co-creation? Case studies will be discussed, successful (and unsuccessful) strategies shared, new methodologies analyzed, and existing approaches that work affirmed.

download For Immediate Release podcast

Download the file here (MP3, 10.2 MB, 25:00), or sign up for the Speakers & Speeches RSS feed to get it and future speeches automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Related: FIR Interview with David Sutherland, June 8, 2006.

Listen to this podcast now:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 06/21 at 04:55 PM
Show Notes • (0) CommentsPermalink

Temporary glitch resolved

Apologies to those who have had difficulty getting show #147. The problem has been resolved and the file is available once again.

In a nutshell, we’re testing a new podcast stat service that’s in beta (which rocks, incidentally). The problem occurred when we made a change to our profile. Using the service requires that we redirect any references to the MP3 file’s URL through the service’s domain. When we made the change, the service picked up the previous URL instead of the original one, which pointed to the home of our MP3 files over at Libsyn. It took a while to identify the problem and then to get the service to let us update the profile with the correct redirect URL. But all is well now and everything’s working just fine.

We’ll report on the service we’re using once it moves out of beta; we’ve been asked to keep it quiet until then. But it definitely shows considerably more downloads of the show than Libsyn’s stats service.

Posted by shel on 06/21 at 07:20 AM
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