Monday, April 24, 2006

FIR #131 & ATS #29 - The Mashup Edition: April 24, 2006

Content summary: About the FIR/ATS Mashup Edition; FIR listener survey update; new FIR Speakers & Speeches podcast online; does Phillips have a PR crisis over a patent application?; Castrol’s venture into RSS advertising and podcasting; a special report on new media in The Economist this week; revisiting the Chevy Tahoe story; listeners’ comments discussion (MySpaces, agency billing, interviewing teenagers, inhospitable Starwood blog); Winners & Losers; the music.

Welcome to the FIR/ATS Mashup Edition

download For Immediate Release podcast

This is a joint FIR: The Hobson & Holtz Report and Across the Sound 94-minute podcast recorded live on April 24, 2006, with Neville Hobson (Amsterdam, The Netherlands), Shel Holtz (Concord, California, USA) and Joseph Jaffe (Westport, Connecticut, USA).

Download the file here (MP3, 38MB). You can also sign up for the RSS feeds to get it and future FIR and ATS shows automatically:

For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon.

Listen to this podcast now:

Show Notes for April 24, 2006:

Intro:

  • 00:51 Neville introduces the show; what FIR and the FIR/ATS Mashup Edition are about; FIR Listener Survey update; new FIR Speakers & Speeches podcast
  • 03:19 Joseph introduces the show, what Across the Sound is about; connections between us three; podcasting growth

News and Commentary:

Listeners’ Comments Discussion:

  • 63:45 Tac Anderson says a platform like MySpaces would make a perfect intranet communication tool, and tells us about the launch of SisterWoman.com
  • 66:40 Ed Lee has some thoughts on agency billing models
  • 69:29 James Foster thinks email is a clunky communication medium, and asks whether FIR might bring together some teenagers and talk to them about how they communicate
  • 70:42 Matt O’Neill offers some tips on solving Skype sound quality issues
  • 71:39 Steven Fielding says the new Starwwod blog doesn’t seem very hospitable
  • 73:15 Sebastian Keil suggests interviewing our kids about how they use MySpaces

Winners and Losers:

Outro:

  • 86:39 Joseph and Shel wrap the mashup; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
  • 88:16 Outro podsafe music from the Podsafe Music Network - Magic Carpet by NewLeaf

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 27…

Posted by neville on 04/24 at 07:17 AM
Show Notes • (5) CommentsPermalink

Saturday, April 22, 2006

Speakers & Speeches - Jason Goldberg, CEO, Jobster.com: April 20, 2006

Welcome to For Immediate Release: Speakers & Speeches, a 51-minute podcast recorded live from San Francisco, CA.

imageWaggener Edstrom account

exec

manager Steve Fielding assembled an intimate group to meet and talk with Jobster.com CEO Jason Goldberg. The conversation ends when Goldbert finally stopped to have something to eat! Among the other attendees were Silicon Valley Watcher blogger Tom Foremski and BlogHer founder Jory Des Jardins.

Download the file here (MP3, 20.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Posted by shel on 04/22 at 11:11 AM
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Thursday, April 20, 2006

The Hobson & Holtz Report - Podcast #130: April 20, 2006

Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.

Show notes for April 20, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes to come.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, April 24…

Posted by neville on 04/20 at 11:46 AM
Show Notes • (1) CommentsPermalink

Monday, April 17, 2006

The Hobson & Holtz Report - Podcast #129: April 17, 2006

Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; Lee Hopkins reports; the .eu domain name controversy; Firefox Flicks grassroots marketing contest; listeners’ comments discussion (about ‘fractionalizing’ and community, RSS and email, wiki material on iPods); the music.

Show notes for April 17, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 31.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

News and Commentary:

  • 06:18 PR and blogger relations - some people think PR pitching is lame, but there is a best-practice way to go about it such as Shel’s project for ClickTV
  • 18:42 Using blogs to build engagement with customers - Starwood Hotels launches TheLobby.com and misses the mark with commenting (in particular); Anil Dash suggests a staged commenting structure; some commenting changes on the blog today but what else should they do?
  • 32:27 Andy Lark shouts out!
  • 32:42 From Our Correspondent Down Under: Lee Hopkins - BlogJet as an offline blog tool*; Pepper and Rubel: now that they are PepperRubel PR, should I pick a fight with someone to ‘spice things up a bit’?; why crisis comms folk need to know about web2.0, or know someone who does (*Neville suggests Lee should also take a look at the new ecto for Windows)
  • 44:18 Controversy surrounds the new .eu domain name registration system (and we’ve registered FIR)
  • 50:44 The Firefox Flicks grassroots marketing contest ended last week - over 250 video ads submitted in a good example of fans’ brand passion in action

Listeners’ Comments Discussion:

  • 54:10 Sallie Goetsch explains ‘fractionalizing’ and offers some views on community
  • 56:29 Clarence Jones also talks about community and participation; and has a suggestion for Tom Keefe: get a USB flash drive
  • 61:19 Michael Soulier says RSS won’t fix the email problem… yet
  • 67:31 Matt O’Neill tells us about Tiddlywiki and asks: does anyone have real-life examples of using wiki material on iPods to extend the value of podcasts?

Outro:

  • 70:48 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
  • 73:47 Outro podsafe music from the Podsafe Music Network - Easy Groove by The Blue Mile

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, April 20…

Posted by neville on 04/17 at 09:31 AM
Show Notes • (4) CommentsPermalink

Thursday, April 13, 2006

The Hobson & Holtz Report - Podcast #128: April 13, 2006

Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O’Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners’ comments discussion (FIR makes commute bearable, podcasts in the workplace, the Amazon/Naked Conversations fallout, social media behind the firewall, listening to FIR); FIR listener survey update; the music.

Show notes for April 13, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 82-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

News and Commentary:

  • 06:53 From the Spinfluencer in LA - Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi
  • 22:18 PR Week US editor Keith O’Brien is public with his blog
  • 24:27 BlogBurst syndicates blogs to top mainstream media
  • 30:29 Dan York reports from Vermont, USA - tax advice from podcasts; incentives to podcast listeners to give audio comments; guidelines for group blogs; what’s the strangest place from which you’ve posted a blog entry?
  • 37:20 Kami Huyse and Constantin Basturea wonder if the PR blogosphere is fractionalizing - we take a shot at Constantin’s six questions
  • 51:32 David Phillips reports from Wiltshire, England - social media combines a number of tools that are just not possible in
    the off-line world

Listeners’ Comments Discussion:

  • 57:26 Dave Briggs says FIR made his 2-hour commute bearable
  • 59:20 Tom Keefe on issues with listening to podcasts in the workplace, the frustrations of losing your place on an MP3 player, and adopting social media as part of a plan to improve internal communications
  • 66:16 Stephen Turcotte on the interchange and fallout between Amazon CTO Werner Vogel and the Naked Conversations guys, Shel Israel and Robert Scoble
  • 71:14 Marcel Ruiter has more thoughts on social media behind the firewall, and has an explanation on why some FIR listeners don’t listen to any other podcasts

Outro:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, April 17…

Posted by neville on 04/13 at 10:46 AM
Show Notes • (5) CommentsPermalink

Wednesday, April 12, 2006

Interview: David Bradfield, iStudio - April 12, 2006

In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.

download mp3 podcastDownload the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

David Bradfield is Senior Vice President of iStudio, one of Canada’s leading internet communication firms. He manages the firm’s strategic communications practice and helps clients develop a sound approach to e-communications that enhances the business and communication value of their online initiatives.

Prior to joining iStudio in 2000, David emerged as one of Canada’s internet PR pioneers, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Kraft Foods, Magna International, Nokia, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.

In 2000-2001, David was President of IABC/Toronto, the world’s largest IABC chapter. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in intranets. He regularly speaks at industry conferences and delivers workshops on a variety of web communication-related topics.

Listen to this podcast now:

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/12 at 08:23 AM
Show Notes • (0) CommentsPermalink

Monday, April 10, 2006

The Hobson & Holtz Report - Podcast #127: April 10, 2006

Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.

Show notes for April 10, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

News and Commentary:

Listeners’ Comments Discussion:

  • 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
  • 58:01 Kami Huyse on the under-representation of women PR bloggers
  • 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job

Outro:

  • 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address), or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 13…

Posted by neville on 04/10 at 09:14 AM
Show Notes • (2) CommentsPermalink

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