Monday, July 28, 2014
FIR Presents Inside PR #379: An Anonymous Marriage Proposal?
Martin talks about his experience at SxSW V2V. Martin says, it has much of the vibe of the early SXSW, with lots of opportunities to network and a program packed with strong content. One of those that left the strongest impression on him was John Maeda’s keynote “From design to DE$IGN.” Maeda talked about the central role of design and how it can be used to “make sense of chaos.” Martin was struck by his observation that a good design “is both familiar and new.” Maeda also emphasized the importance of baking in design from the outset of every project, not viewing it as an after-the-fact tack on.
And of course, Martin also delivered a presentation, “Supercharged Storytelling for Startups,” in which he talked about how anyone can use storytelling to break through the noise and clutter.
We also turn our attention to the recent move by Google+ to remove restrictions on user identities.
Finally, we extend our discussion of online identity as Martin points us to an article he read that warned us against a misplaced faith in incognito mode in our browsers to protect our privacy.
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.