Tuesday, July 01, 2014
FIR On Strategy with Andrea Vascellari: Digital Strategy - Planning
This is part of a series of posts that explores the “Adaptive Digital Strategy Framework,” an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series is linked to the related episode of the FIR On Strategy podcast.
The “planning” phase of your strategic communication plans is about aligning the resources and prioritizing the actions of an organization as it strives to achieve its goals. Whether you are working on a PR or a marketing initiative, a good plan is meant to serve as a roadmap.
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A solid communication plan will make it possible to target your communication accurately in the short and long term helping you map out how to raise the profile of an organization over time. A plan makes your communication more efficient, effective, and lasting. Here’s a summary of the posts and podcast episodes that explore the planning phase of the Adaptive Digital Strategy Framework.
- Context Analysis
- Environmental Scan
- Stakeholder Analysis
- Audience Analysis
I hope you find this useful. If you do or if you have any suggestions for improvement, please let me know.