Friday, February 28, 2014
FIR on Higher Education – Episode 5: An Interview with Forbes CMO Editor Jenny Rooney
What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch?
Jenny Rooney, the CMO Editor at Forbes, shares insights to these questions on episode 5 of FIR on Higher Education. She talks about how she is working with universities to co-sponsor events and explains her editorial priorities in the months ahead.
About Jenny Rooney
Jenny covered interactive advertising for Advertising Age during the dot-com boom and then marketing for Business 2.0, served as contributing editor at Chief Executive magazine, and was editor-in-chief of Sales & Marketing Management magazine before joining Ad Age again, where she most recently served as editor of CMO Strategy. Now at Forbes as CMO Network editor, she’s thrilled to be overseeing content for that most dynamic, creative and arguably challenged executive in the C-suite, the CMO.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.