Friday, February 14, 2014
FIR on Higher Education – Episode 4: A Discussion with Jonah Berger about Why Things Catch On
Blenders – they are one of least remarkable items out there. However, a series of catchy blender videos produced by Blendtec has generated millions of views. How does this happen? How can you get your content to go viral? Is it by chance or is there a science to it?
Professor Jonah Berger, author of Contagious, has researched this topic and introduced a framework about why things catch on. He shares this framework on episode 4 of FIR on Higher Education and discusses how he applied his own ideas in marketing and selling his book. His tips apply to communicators and thought leaders on how they can most effectively promote their ideas.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.