Thursday, August 04, 2005

Direct audience engagement with live podcasting

Today’s edition of For Immediate Release: The Hobson & Holtz Report, show #56, will be a little out of the ordinary.

The show will be recorded live from a McGraw-Hill internal conference taking place in New York at which Shel is presenting. I’m in Amsterdam as usual and Shel and I will be connecting via Skype as usual.

What’s different is that the show will be, in effect, the presentation that Shel will be making to a live audience in New York City, with me here in Amsterdam participating remotely. We’ll have active audience involvement during the presentation and discussion. Indeed, the audience will be part of the show - the most direct audience engagement for a podcast.

We’ll be doing the show at about 6.30pm GMT today, a bit later than we normally do. As a result, show notes won’t be posted until tomorrow morning. The show MP3, though, will be online today so if you subscribe to the RSS feed, you’ll get the show automatically as usual.

Yet more experimentation!

[UPDATE 9pm GMT] The show is recorded and now available. If you subscribe to the RSS feed or via iTunes, you’ll receive it automatically. If you’d like to download it directly, here’s the link:

Show #56 - direct download (MP3, 24Mb).

Show notes will be posted here during Friday morning GMT. There will be a PowerPoint presentation to accompany the podcast; a download link will be in the show notes.

Posted by neville on 08/04 at 06:33 AM
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Monday, August 01, 2005

The Hobson & Holtz Report - Podcast #55: August 1, 2005

Content summary: Listeners’ comments discussion (on enjoying On A Podcast; effects of failing to meet customers’ expectations; collaborative new media in the church; understanding the tech landscape; digital rights; pitching bloggers; PR uses for tags, supporting a cause); FIR in GNC; open source production at GNC; Talk Digger; Fox Network podcasts; talking blogs with Talkr; GoingOn aggregates the digital lifestyle; Simply Fired; the Kryptonite perspective; being unplugged from the blogosphere and the perspectives.

Show notes for August 1, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:30 Neville introduces the show; how to give your feedback; show notes; thanks for your votes in the Podcast Awards.

Listeners’ comments discussion:

  • 02:51 Jeff Clavier enjoyed listening to On A Podcast, good luck in the Podcast Awards, happy 50th, and BlogHer
  • 03:39 Nik Friedman on the Google effect, trackbacks and the blogger community on companies who fail to meet customers’ expectations; Shel’s negative hotel experience in New York
  • 05:06 Sallie Draper with news on collaborative blogging and podcasting by her Lutheran church community
  • 07:18 Neville reports on email discussion he’s had with Cruisebox, the band who produced On A Podcast: “Indie podcasting sooo over? We think not!”
  • 08:35 Rich Casey says communicators need to understand the tech landscape much better than they currently do
  • 10:33 Marshall Kirkpatrick on protecting digital rights, pitching bloggers, PR uses for tags, and gaining blogger interest in supporting a cause

News and Features:

  • 17:26 FIR gets a mention in Geek News Central (thanks Todd!)
  • 19:02 Shel describes the new audience-produced opening to Geek News Central - great open source production
  • 20:43 Searching multiple blog search engines with Talk Digger
  • 26:52 Fox Network jumps into entertainment podcasting, delivering show summaries to reinforce their brands
  • 31:35 Listening to blog posts with Talkr - blog podcasting via RSS; developments in voice synthesization
  • 38:04 Online personal identity management with GoingOn - a digital lifestyle aggregator
  • 40:58 Rick Bruner returns to the blogosphere with a new collaborative Business Blog Consulting
  • 44:02 Learn about other people’s ‘exit strategies’ at Simply Fired
  • 46:45 What’s the real story about the Kryptonite bike lock and the Bic pen? Almost a year on and Kryptonite’s PR manager joins the conversation
  • 55:45 From Our Correspondent Down Under: Lee Hopkins - on being unplugged from the blogosphere for two weeks, how blogs and podcasts differentiate communicators, putting it all in perspective

Outro:

  • 63:40 Shel outros the show; how to give your feedback; show notes
  • 64:50 Upcoming confirmed interviews - Constantin Basturea on August 9; Pete Blackshaw, Intelliseek, on August 16
  • 65:32 Something different for Thursday’s show - recorded live from a McGraw-Hill communicators’ meeting
  • 67:20 Neville introduces the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards, Todd Cochrane.

Listeners’ comments discussion - Jeff Clavier, On A Podcast, BlogHer, Nik Friedman, Quick Boys Movers, Sallie Draper, WELS, Greg St Claire, Cruisebox, Rich Casey, IABC 2005 conference, IABC, Raytheon, del.icio.us, iTunes, iPod, Marshall Kirkpatrick, Committee to Protect Bloggers, Steve Rubel’s tag request, John Udell, Gillmor Gang, Furl, Live8, Heather Green, Stephen Baker, Digital Sandbox.

News and Features - Geek News Central, RadioDaddy.com, Talk Digger, Bloglines, Technorati, Blogpulse, PubSub, Ice Rocket, Feedster, Blogdigger, MSN Search, Google, Mary Hodder, Robert Scoble, Fox Network, 24, Libsyn, Dawn & Drew Show, Catholic Insider, Adam Curry, Talkr, Corante, Ford, Flickr, Marc Canter, GoingOn, LinkedIn, Rick Bruner, Business Blog Consulting, Paul Chaney, Wayne Hulbert, BL Ochman, Steve Rubel, Todd Sattersten, Debbie Weil, Simply Fired, Mark Jen, Kryptonite Bike Lock, Ingersoll-Rand, Fortune article about Kryptonite, Shel Israel, Naked Conversations: Kryptonite Argues Its Case, Donna Tocci, Eric Eggertson, Jeremy Wright, Engadget, Lee Hopkins, Tom Peters, Lee Lefever, TypePad.

Outro - Constantin Basturea, Global PR Blog Week 2.0, Pete Blackshaw, Intelliseek, McGraw Hill, Business Week, La Tribu, Sylvia, Garageband.com, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 4…

Posted by neville on 08/01 at 11:10 AM
(5) Comments • Permalink

Thursday, July 28, 2005

The Hobson & Holtz Report - Podcast #54: July 28, 2005

Content summary: Listeners’ comments discussion (on getting value from FIR and where to listen; European digital rights); BlogHer on Saturday; Dave Winer’s OPML editor launched; Podscope indexing every podcast; indie podcasters On A Podcast; made up quotes in press releases; PR bloggers should quit whining about being pitched; the missing link in mission statements; blog search tools comparisons; upcoming interviews; Podcast Awards.

Show notes for July 28, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:32 Shel introduces the show; how to give your feedback; show notes; vote in the Podcast Awards.

Listeners’ comments discussion:

  • 02:58 Trackbacks to the last show’s show notes from Angela Booth, Tom Murphy and James Cherkoff
  • 04:06 Frank Meeuwsen on the value he gets from FIR and how he listens; and wonders about upcoming podcasting conferences
  • 11:08 Nicole Simon on her pledge for a European digital rights initiative and why communicators should pay attention

News and Features:

  • 20:42 BlogHer on Saturday 30 July - the open and inclusive forum to discuss the role of women within the larger blog community, and much more; and how you can participate even if you’re not there
  • 22:20 Dave Winer launches an OPML editor; OPML’s key role in producing content for the web
  • 25:08 Podscope plans to index every spoken podcast on the web by the end of August
  • 27:30 Indie podcasters don’t do it for the money and are here to stay - the message in our bonus music track from Cruisebox: On A Podcast
  • 35:17 Making up quotes in press releases - should you be shocked?
  • 41:20 Some PR bloggers want to be treated like journalists but complain about being pitched. Andy Lark and others say “Quit, you whiners!” What can PR bloggers do to make their interests clearer to pitchers, before they pitch?
  • 48:27 The missing link in mission statements is employee understanding of the organization’s mission and its relevance to them - assuming the mission is clear from the outset, that is
  • 57:13 Mary Hodder’s post on blog search tools and the comparisons (PDF) highlight the differences in how the tools work; the competitive edge Blogpulse has with its Blogpulse Profiles offering

Outro:

  • 65:53 Neville outros the show; how to give your feedback; show notes
  • 67:22 Upcoming confirmed interviews - Constantin Basturea on August 9; Pete Blackshaw, Intelliseek, on August 16; to be confirmed: Jeff de Cagna of Associations Unorthodox
  • 68:48 Shel introduces the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards.

Listeners’ comments discussion - Angela Booth, Tom Murphy, James Cherkoff, Frank Meeuwsen, 9rules.com, IBC 2005, Portable Media Expo, Podcast Hotel, PodcastCon UK, Amy Gahran, Nicole Simon, Nicole’s pledge call for European digital rights, EFF, EDRI, Reboot7, Flickr, Tris Hussey.

News and Features - BlogHer, Dave Winer, iPodder.org, Podcasting News, Podscope, iTunes, AAC file format, Blinkx, Business 2.0, Greg Lindsay podcasting article, Shel’s podcasting post, Neville’s podcasting post, Cruisebox, On A Podcast, Adam Curry, Daily Source Code, iTunes Podcast Directory, Dan Gillmor, Steve Crescenzo, Cluetrain Manifesto, CEO Blogs List, Andy Lark, Steve Rubel, Om Malik, Marketing 1 to 1, Neville’s post on mission statements, Financial Times, Avis, NASA, Disney, Mattell, Hasbro, Dilbert’s Mission Statement Generator, Sue MacDonald, Intelliseek, Blogpulse, Technorati, PubSub, Robert Scoble, Mary Hodder, Bloglines, Feedster, Ice Rocket, Dave Sifry, Blogpulse Profiles, Ketchum.

Outro - Podcast Awards, Constantin Basturea, Pete Blackshaw, Jeff de Cagna, Podsafe Music Network, Lejeune, Dead Again, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday August 1…

Posted by neville on 07/28 at 01:07 PM
Show Notes • (2) Comments • Permalink

Monday, July 25, 2005

The Hobson & Holtz Report - Podcast #53: July 25, 2005

Content summary: Listeners’ comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company’s blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy’s open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; Mike Manuel and clear thinking; BBC Backstage innovates; Yahoo snaps up Konfabulator.

Show notes for July 25, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:32 Neville introduces the show; Shel’s not live today, but we have pre-recorded commentary; vote in the Podcast Awards; how to give your feedback; show notes
  • 02:31 What’s in today’s show

Listeners’ comments discussion:

  • 04:03 Adrian Melrose on winning credibility when campaigning on customer satisfaction with a blog and how the blogosphere is a free and fair medium to ensure balance if brands are transparent and open; the latest on Adrian’s Land Rover campaign

News and Features:

  • 07:24 Shel’s intro - why he’s not live on today’s show
  • 09:05 Shel road tests the new BlogPulse Profiles, and likes what he sees
  • 12:53 Fast Company magazine plans its second annual blog jam - an opportunity for editors and readers to discuss business, leadership and innovation on the FC Now blog
  • 14:34 Ford lays off 20 PR managers and Hewlett-Packard lays off thousands of employees - talent and innovation departs and is anyone safe these days?
  • 18:25 The low-down on the new BlogPulse offering from Intelliseek, especially BlogPulse Profiles, plus a look at BrandPulse - Neville speaks with Sue MacDonald, Intelliseek’s communicator and blogger
  • 32:50 Shel reports on a Pew Internet study which says the average American internet user doesn’t know much about podcasting and RSS - a good example of why communicators still need to pay attention to traditional communication methods; and what’s in a name?
  • 40:54 AdCandy‘s ad slogan contests - an open source marketing approach
  • 46:02 Supporting digital rights in Europe - Nicole Simon wants your pledge
  • 49:49 PodcastCon UK, the first podcasting conference in the UK, takes place in London in September - with a session on podcasting from the business point of view
  • 52:16 Recommended listening: a daily dose of tech news from CNET News Headlines podcasts - and an opportunity for someone to do something like this in Europe
  • 54:50 Corporate and employee blog policies unplugged - Mike Manuel highlights some clear thinking
  • 56:10 More innovation from BBC Backstage - a competition to make more from the TV schedules that could change how we use TV
  • 59:02 Yahoo snaps up Konfabulator - desktop widgets to spread in great giveaway

Outro:

  • 62:08 Neville outros the show; how to give your feedback; show notes; the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards.

Listeners’ comments discussion - Adrian Melrose, The Truth About the Land Rover Discovery 3, Jeff Jarvis, Dell.

News and Features - BlogPulse Profiles, Allan Jenkins, Star Trek, James Doohan, Fast Company, FC Now, IBM, Ford, Boston Herald, Steve Lubetkin, Hewlett-Packard, Alan Kay, Xerox PARC, Intelliseek, Sue MacDonald, BlogPulse, BrandPulse, Technorati, PubSub, Pew Internet and American Life Project, Steve Rubel, Amy Gahran, Todd Cochran, Marqui, Contra Costa Times, Wall Street Journal, USA Today, iTunes, HC+T Update newsletter, Safari, Firefox, Windows Vista, FIR interview with James Cherkoff and Johnnie Moore, AdCandy.com, ClickZ, NAACP, Skype, Nicole Simon, Electronic Frontier Foundation, Danny O’Brien, Jim Graven, European Digital Rights International, PodcastCon UK, Paul Nicholls, Alex Bellinger, Adam Curry, Dave Winer, BritCaster, CNET News, Mike Manuel, BBC Backstage, TiVo, Konfabulator, Yahoo, AP, Jyve, Virtual Earth, Google Earth.

Outro - Audacity, Adobe Audition, PodcastNYC, Sound Scientist, Bill, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday July 28…

[UPDATE 26 July] There is a new version of the MP3 file now available. If you received the MP3 file in your RSS reader or directly downloaded it before about 6:30pm GMT today, I recommend you download it again. The replacement file has some signficant audio fixes that will make your listening experience much better with this file than with the original version yesterday. No content has changed and the show length is the same.

Posted by neville on 07/25 at 01:46 PM
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Production Challenges

Production has been a bit of a challenge with today’s edition of The Hobson & Holtz Report, show #53.

Not especially because I was doing it this time rather than Shel; no, more to do with using an audio recording and editing application with which I’m not yet fully familiar. So doing things like clicking on a button or icon to answer the question “I wonder if the sound improves if I do this…” definitely was not a good idea today.

The application in question is Adobe Audition 1.5 for Windows. Excellent program, without doubt. But my unfamiliarity with it meant that producing the final MP3 file has taken much longer than usual with some major fixing needed during the process plus, in the end, some essential correcting work with good old trusty Audacity.

Anyway, finalizing the show MP3 file is a bit delayed, sorry to say. It will be up on the server as soon as possible, and if you subscribe to the RSS feed, you’ll get it automatically.

The usual detailed show notes will be published here, also as soon as possible.

Posted by neville on 07/25 at 10:57 AM
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Thursday, July 21, 2005

The Hobson & Holtz Report - Podcast #52: July 21, 2005

Content summary: Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; Podcast Awards.

Show notes for July 21, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute conversation recorded live from Atlanta, Georgia, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:31 Shel introduces the show; vote in the Podcast Awards; how to give your feedback; show notes;

Listeners’ comments discussion:

  • 03:06 Dave Traynor on videocasting and Nerd TV
  • 04:40 Mike Bellina has success in getting FIR from the iTunes Store, and thinks the show length is fine - where else can you get seminar-quality listening? Shel has some comments for anyone who is experiencing difficulty with iTunes
  • 06:47 Allan Jenkins says every PR and political blogger should follow a personal code of ethics, much as the LA Times is asking its journalists to follow; we agree and discuss what this means for trust and credibility; how professional associations could back such individual efforts
  • 12:14 Josh Hallett thinks it’s an order of magnitude on more bloggers commenting about the Dell customer dissatisfaction issue than the Land Rover one; concerns about Technorati and the differences in results between it and other blog search engines

News and Features:

  • 17:47 A new tool from Canon lets employees who don’t have access to PCs print documents from the company intranet or internet - how feasible is this idea in the workplace?
  • 21:02 Blinkx TV and Smartfeed finds specific content in audio and video files and gives you the results via RSS - could this be the answer to everyone’s prayers?
  • 28:09 BlogPulse relaunched its website with a raft of new features such as BlogPulse Profiles (helps you answer the questions “who are these bloggers and why should anyone pay attention to them?”); brief comment, more in next Monday’s show
  • 30:12 Global Blog8Live launches its first country site in The Netherlands with the goal of getting people/celebrities blogging for a good cause with each post a contribution to making poverty history
  • 31:35 Helping Shari Kerzrok - Ogilvy’s call to the PR community to find a donor for Shari’s liver transplant; the PR blogosphere responds
  • 34:17 Adrian Melrose’s Land Rover customer dissatisfaction campaign - 14 open questions to Land Rover and a challenge to answer them via the campaign blog
  • 37:43 A blog offers positive benefits for a company where a happy customer blogs, as is the case with Rob of Podcast NYC and his Red Room Chronicles blog about Marriott Hotels; some further thoughts on Rob’s critique in show #48 about the Virgin Atlantic New York podcasts
  • 43:01 PR Week reports that podcasting opens the doors for new customer relationships
  • 46:07 Blog attacks on PR - circling the wagons in defence mode; developing a PR black list; how focusing on the positives can help overcome the consequences of the negatives
  • 54:42 Spinfluencer Eric Schwartzman reports from Los Angeles with an interview with John Markoff: on email and spam filters; Bitorrent and RSS is the future of TV
  • 66:01 FeedBurner and VNU Business Media link up for the first RSS advertising programme in Europe - opportunities for content publishers (including bloggers) as well as other RSS service providers

Outro:

  • 70:20 Neville outros the show; how to give your feedback; show notes; Podcast Awards; the music from Shel

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards, Geek News Central.

Listeners’ comments discussion - Dave Traynor, Nerd TV, Mike Bellina, iTunes Store, Adam Curry, Allan Jenkins, Dan Gillmor, IABC code of ethics, IABC Cafe, Warren Bickford, Creative Commons, Josh Hallett, Dell, Land Rover, Jeff Jarvis, Technorati, PubSub, Bloglines, Dave Sifry.

News and Features - Toby Ward, Canon Web Access Software Kit, Canon Australia, Blinkx, PC World, Podscope, BlogPulse, Intelliseek, Blog8Live, Startpagina.nl, Google AdWords, Bob Geldof, Jeremy Pepper, Shari Kerzrok, NYU Medical Center, Ogilvy PR, O’Dwyer,Google News, Media Week, New York Daily News, AdWeek, Adrian Melrose, The Truth About the Land Rover Discovery 3, Mike Mulholland, Rob of Podcast NYC, Marriott Hotels, Treonauts, Virgin Atlantic New York podcasts, New York Minute, Loudish, PR Week, Keith O’Brien, Christopher Carfi, Russell Beattie, Jeremy Zawodny, Brett Arends, Steve Lubetkin, IABC, PRSA, CIPR, Tom Murphy, BL Ochman, Eric Schwartzman, Charlie Rose, John Markoff, New York Times, What the Dormouse Said: How the 60s Counterculture Shaped the Personal Computer, Google, Microsoft, Bitorrent, Longhorn, ParticipatoryPR, Spinfluencer, Skype, Forrester Research, FeedBurner, VNU Business Media, Nokia Enterprise Solutions, FeedDemon, NewsGator.

Outro - Podcast Awards, The Lascivious Biddies, Lee Ann Westover, Famous (sample, MP3), For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 25…

Posted by neville on 07/21 at 01:40 PM
Show Notes • (1) Comments • Permalink

Tuesday, July 19, 2005

Did I say Flash?

I mispoke in #51. In discussing the RSS newsreader BlogBridge, I’m pretty sure I said it was a Flash application. It’s not; it’s a Java app. Sorry about that.

Posted by shel on 07/19 at 05:13 PM
News • (1) Comments • Permalink

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