Saturday, January 18, 2014
FIR on Higher Education Episode 2 - Media relations tips
It is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted.
So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage internationally?
My guest Caleb Hulme-Moir, founder of Mana Communications and the former public relations director at Cass Business School in London, addresses these questions in episode 2 of FIR on Higher Education with Kevin Anselmo. Over a six-year period, Cass went from having no share of the British media voice to generating significant positive media coverage in print and broadcast, both in the UK and internationally. As part of our main interview feature, Caleb discusses how Cass was able to do this.
In our short opening news and tips section, I discuss how an online course led a professor to an appearance on NBC’s Meet the Press and why a creative holiday greeting video from an institution generated over 54,000 YouTube views.
We are delighted to welcome Harry Hawk as a contributor to the show, reporting on technology within higher education. An adjunct professor at Cuny’s New York City School of Technology, Harry’s first report provides an informative overview of MOOCs.
Hope you enjoy the show!
Get this Podcast:
- Download the MP3 file (19.7Mb, 40:46)
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.