Wednesday, April 16, 2014

FIR on Higher Education #8 - Professor Amanda Sturgill on Teaching Interactive Media

FIR On Higher Education

Odds are that if you are over the age of 30 and studied communications during your time in college / university, much of what you learned back in the day is now completely outdated. And there is probably a good chance that communications students today will say the same thing years from now.

Digital communications is changing so fast, so what is the best way to teach it to students so that they have the necessary skills to enter the workplace and then the mindset to evolve with technological advances? I asked this question to professor Amanda Sturgill, who teaches interactive communications at Elon University in North Carolina. Amanda provides best practice on building curriculum within a university environment, and also shares insights on how professionals can educate ambassadors within organizations. 

In our reports section, I provide an overview on why every communicator needs to be an educator, while technology correspondent Harry Hawk reviews the educational tool Voice Thread.

About Amanda Sturgill

Amanda Sturgill teaches classes in writing, general studies and the interactive media graduate program at Elon University. A Ph.D. graduate of Cornell University, she has professional experience in newspaper journalism and marketing communications. Her research focuses on the intersection of education and community-based work, the relationship of religiou and media and on new technologies and the news. You can follow her on Twitter @DrSturg.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 04/16 at 01:10 PM
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