Wednesday, September 03, 2014
FIR on Higher Education #17: Michael Stoner on Using Social Media for University Advancement
How can institutions use social media to achieve some of their fundraising objectives?
This is among the topics I discuss with Michael Stoner, President of the higher educational consultancy mStoner, Inc. Michael was one of the main researchers of the 2014 Social Media in Advancement survey, conducted together with Huron Education and CASE (Council for Advancement and Support of Higher Education). Michael discusses the survey results and the implications for university communicators.
In our reports sections, Harry Hawk discusses iPad in the classroom, while I share some thoughts on building momentum for an online course before it is launched.
This episode is sponsored in part by Experiential Communications forthcoming Online Media Training Program for Academics.
About Michael Stoner
Michael Stoner has served more than 250 education institutions (independent schools, colleges, universities, and education associations), nonprofits, and businesses on four continents during his 30-year career as a communicator and consultant. He’s led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges. Along the way, he has earned a reputation as an authority on integrating marketing, communications, the online world, social media and technology. Learn more.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.