Tuesday, July 29, 2014
FIR on Higher Education #14: Best Practice Media Training Tips from Des Dearlove
What does it take to be a top management thinker? Among the criteria is the ability to be an excellent communicator, says media trainer, former journalist and Thinkers 50 co-founder Des Dearlove on FIR on Higher Education #14.
In this episode, Dearlove provides insights on the following:
- Why media training is important for academics
- How to conduct a media training session internally
- Tips professors can do to sharpen their message
- How professors and PR professionals can contribute to Thinkers 50 (global ranking of management thinkers)
In our reports section, I share some opinions on how to generate press in a media market like Brazil. I also integrate a sound byte from Mariela Castro, founder of Communications Advisors in Sao Paulo, on how PR professionals can pitch research from their institutions so it resonates with Brazilian editors and reporters. Contributor Harry Hawk shares about using Vine in the classroom.
About Des Dearlove
Des Dearlove is one of Europe’s leading business commentators and an expert on leadership communication. A former columnist to The (London) Times, his work has appeared in newspapers and magazines worldwide, including the Financial Times, the Industry Standard, Business 2.0, and Handelsblatt. His books are available in more than 20 languages.
With Stuart Crainer, Des founded Suntop Media and the consulting firm CrainerDearlove. Des and Stuart are the creators of the Thinkers 50, the first global ranking of business gurus, and the editors of the bestselling Financial Times Handbook of Management. Des is a Visiting Professor at IE Business School, in Madrid, a former contributing editor to the US based magazine Strategy+Business, and an Associate Fellow at the Saïd Business School at Oxford University.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.