Tuesday, May 14, 2013

FIR Interview: Allan Schoenberg on Social Media and CME Group at #b2bhuddle

Allan Schoenberg

With social media so prolific, are B2B companies taking advantage of all that exists? That question formed a foundation for the keynote presentation by Allan Schoenberg, Executive Director of Corporate Communications for CME Group, at The B2B Huddle on May 2, 2013, held at Oracle’s UK headquarters in Reading.

During a break at the event after the presentation, FIR co-host Neville Hobson spoke with Allan to capture his thoughts on topics from his keynote including what makes CME employees feel comfortable and confident with social media, and further insights into CME’s employee use of social media.

Get this podcast:

The presentation deck Allan used in his keynote presentation:

B2B Huddle from Allan Schoenberg

About the Speaker

Allan SchoenbergAllan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.

Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.

Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.

Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.

FIR online communities

 
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 05/14 at 01:40 AM
Show Notes • Interviews • (0) Comments • Permalink