Tuesday, May 31, 2011
FIR Book Review: Welcome to the Fifth Estate
Listen to this podcast now:
Welcome to the Fifth Estate, by Geoff Livingston.
FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.
Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape.”
The book’s website is at geofflivingston.com/fifth-estate
Get this podcast:
Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
Published May 31, 2011
The FIR Book Review theme music is “Pocketbook” by Derek K. Miller.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.