Monday, July 14, 2008

FIR Cut: PR Jobs

FIR Cut: PR Jobs

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Posted by neville on 07/14 at 01:39 PM
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The Hobson & Holtz Report - Podcast #362: July 14, 2008

Content summary: New FIR Interview posted; Shel’s travels; Molson blogger outreach follow-up; Michael Netzley in Singapore shares statistics and two case studies from Malaysia; the Media Monitoring Minute with CustomScoop; News That Fits: knife crime battle turns to Facebook, three studies on business adoption of social media, media evolutions as the Guardian acquires PaidContent, Daily Mail launches US-printed edition, Telegraph sells ads outside UK, the Pickens Plan; listeners’ comments and FIR Friendfeed Room roundup; music from Greta Gaines; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 14, 2008: A 59-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Chicago, Illinois, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 17…

Posted by neville on 07/14 at 12:45 PM
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Friday, July 11, 2008

FIR Interview - Peter Shankman of Help A Reporter Out

Help A Reporter Out (HARO) began as a group of Facebook and is now a dedicated website with rapidly growing momentum. People sign up to receive queries from reporters looking to interview experts or people with experience for their articles. HARO was created by Peter Shankman, who still manages the site and mailing list in his spare time, while he’s not working with clients, speaking, or is otherwise engaged in PR and social media activities.

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About our Conversation Partner

imageAn entrepreneur, author, speaker, and ingenious worldwide connector, Peter Shankman is recognized nationally and globally for radically new ways of thinking about Social Media, PR, Marketing, Advertising, creativity, and just about everything else, as well.

Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 2002, (http://www.shankman.com) both comments on and generates news and conversation.

Peter founded AirTroductions, the world’s first social network for business travelers after a particularly brutal inter-continental flight. Launched in 2005 to instant media attention, AirTroductions was acquired in mid 2007 and relaunched in January of 2008 as TripLife, the largest social networking and connections website for all travelers.

Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, trade shows, and private companies, including The U.S. Department of Defense, Edelman Public Relations, The Public Relations Society of America, Saatchi and Saatchi, , CTIA, CTAM, CES, PMA, Mobile Marketing Asia, Advertising Week, and the Direct Marketing Association.

Peter started his career in Vienna, VA, with America Online as a Senior News Editor, helping found the AOL Newsroom and spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event. Peter is also a frequent runner, with 13 completed marathons and three Olympic distance triathlons to his credit, an amateur boxer, and an “B” licensed skydiver, specializing in free-flying.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 07/11 at 11:20 AM
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Thursday, July 10, 2008

The Hobson & Holtz Report - Podcast #361: July 10, 2008

Content summary: Two new FIR Interviews posted; discussion: did Molson make the right connections with their blogger outreach?; the Media Monitoring Minute with CustomScoop; Dan York reports on Calliflower and more; mentioning the new iPhone; News That Fits: Google launches the Lively virtual world, developments in virtual worlds including a milestone from IBM and Linden Lab; listener comment from Ricardo in Costa Rica; news about next Monday’s show; music from Wendy Wall; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 10, 2008: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 14…

Posted by neville on 07/10 at 10:03 AM
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Wednesday, July 09, 2008

FIR Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings

When it began its life as an independent company, employees of Sabre Holdings—the company that (among other things) provides flight information to consumers and travel agents—mostly worked in the same physical location, making it easy to connect and share information. Today, with 9,000-plus employees, 55% of whom work outside the United States, it has grown much more difficult for employees to connect with one another and transfer knowledge and information from those who have it to those who need it. To address the problem, Sabre—under an initiative launched by the Corporate Communications function—introduced a proprietary social network called SabreTown, designed to address the issues unique to an organization with a geographically dispersed workforce.

The platform has proven so successful that Sabre Holdings has decided to make it available as a software product for other companies under the name Cubeless. In this interview, FIR co-host Shel Holtz talks with Sabre’s Corporate Communications Senior Vice President Al Comeaux about the evolution of SabreTown, the impact it has had on the organization, and its efforts to sell the software to other companies seeking to obtain similar results and address similar issues.

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About our Conversation Partner

imageAl Comeaux is senior vice president of Corporate Communications for Sabre Holdings, where he directs media relations, employee communications, and corporate social responsibility. In this role, he has helped Sabre through rapid workforce globalization and major large acquisitions, including the purchase of Sabre by private equity firms Silver Lake Partners and TPG.

In Comeaux’s previous role as vice president of public relations at Travelocity, he directed all public relations activity for the online travel agency. In that role, he repositioned Travelocity’s public relations from technology-based messaging to travel-related messaging, including building an extensive program to merchandise the brand’s travel expertise.

Prior to Travelocity, Comeaux worked for American Airlines, where his various positions included leading the airline’s public relations initiatives in Europe and managing its labor public relations activity. Before joining American, Comeaux worked for Conway & Company Public Relations in Washington, D.C., and as press secretary for U.S. Rep. F.I. Sunia.

Comeaux has a bachelor’s degree in journalism from the Manship School of Journalism at Louisiana State University.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/09 at 07:46 AM
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Tuesday, July 08, 2008

FIR Interview: Robert Cox, president, Media Bloggers Association

When the Associated Press issued a takedown notice to a blogger for citing AP material, a firestorm ensued. In the middle of the controversy was Robert Cox and the Media Bloggers Association. Cox met with AP’s Jim Kennedy in an effort to prevent legal proceedings against blogger Rogers Cadenhead, which led to a flurry of articles and blog posts containing exaggerations and misinformation.

In this FIR Interview, Shel Holtz joined in conversation with Robert Cox, to discuss the AP situation and the Media Bloggers Association’s role, the formation of the Association, and its current status. Cox also shared his views on the future of journalism in the era of citizen journalism.

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About our Conversation Partner

imageRobert Cox, who first began blogging in 2002, gained notoriety as a blogger in 2004 when the New York Times sought to shut down his blog, The National Debate, over his parody of The Times’ columnist correction policy. In what was one of the earliest “free speech” cases involving a blog, Cox prevailed and applied his experience to what later became the Media Bloggers Association.

Prior to attending business school at the University of Chicago, Cox worked on Wall Street. Since graduating from the Chicago GSB, Cox has provided strategy-consulting services to leading companies in North America, Europe and Asia. Cox spent three years creating and running a venture-financed startup Internet business and continues to consult to technology start-ups and serve on their corporate boards.

Cox has written numerous Op-Eds and articles for publications including Newsweek, The San Francisco Chronicle, Congressional Quarterly, The Washington Examiner, and The Fort Worth Star-Telegram where his article “The best test of truth” for the paper’s “American Voices Series” which was nominated for the American Bar Association’s Silver Gavel Award in 2006.

He sits on a number of citizen media advisory boards including NewAssignment.net, Newstrust, Center for Media and Public Policy at The Heritage Foundation and others. In 2006, he helped develop the Poynter Institute’s Guide to Ethics in Online Journalism and served on the sub-committee for User-Generated Content which issued its final report in 2007.

Cox received his B.A. from the University of Notre Dame and his M.B.A. from the University of Chicago’s Graduate School of Business. He currently resides in New Rochelle, NY with his wife, an Associate Professor at Columbia University, and their four children.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/08 at 09:27 AM
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Monday, July 07, 2008

The Hobson & Holtz Report - Podcast #360: July 7, 2008

Content summary: Introducing the FIR community browser toolbar; next FIR Live on July 26; upcoming FIR Interviews; discussion: the dispersed staff; the Media Monitoring Minute with CustomScoop; News That Fits: Turner Entertainment’s multimedia campaign aims to raise the profile for South Africa, Twitter applied to blood donation, privacy challenge to Google Street View in the UK, how to live-blog a conference; Michael Netzley reports from Singapore on Facebook’s challenges with its Chinese-language site; listeners’ comments discussion; music from Jen Elliott; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 7, 2008: A 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 10…

Posted by neville on 07/07 at 08:01 AM
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