Monday, August 04, 2008

The Hobson & Holtz Report - Podcast #368: August 4, 2008

Content summary: Shel’s on the road; PR Week blog contest; Michael Netzley in Singapore discusses culture differences when making a promise; the Media Monitoring Minute with CustomScoop; News That Fits - ExxonMobil and Twitter: looks can be deceptive, lists of brands and media on Twitter, Sky News on Twitter with the Olympic Games, McKinsey survey on building the Web 2.0 Enterprise, a brand dilemma for Guinness, Microsoft instant messaging survey heavily misinterpreted, the Cadbury’s Wispa comeback: why good PR is like a good referee; listener comment and FIR Friendfeed roundup; Crowd Surfing from David Brain; London Girl Geek Dinners’ third anniversary; music from the Manic Street Preachers; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for August 4, 2008: A 61-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Washington, DC, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday August 7…

Posted by neville on 08/04 at 12:55 PM
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Friday, August 01, 2008

NMRCast #18 - 08/01/08 - Discussion about impact of SEC announcement

The New Media Release Podcast, episode can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:The usual suspects: Chris Heuer, Shel Holtz, Tom Foremski, and Brian Solis. The U.S. Securities and Exchange Commission (SEC) has announced it will unveil new Reg FD rules that allow the use of blogs and web pages in some circumstances to satisfy regulations for fair disclosure. The group discusses the impact on wire services and the social media news release.

Show notes for August 1, 2008

download For New Media Release podcast

Welcome to NMRCast episode #18, a 19-minute podcast recorded live from the San Francisco Bay Area and New York City.
Download the file here (MP3, 8.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:Key reference sites for the Social Media Press Release:

Blog posts referenced in this podcast:
TechCrunch article
Neville Hobson’s post
Tom Foremski’s post
IRWebReport post from Dominic Jones, which kicked off the story

Social media release resources:

Note! These sites will be updated soon with new sites implemented by IABC.

Posted by shel on 08/01 at 03:06 PM
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Thursday, July 31, 2008

The Hobson & Holtz Report - Podcast #367: July 31, 2008

Content summary: HARO update; Dan York reports on Phweet, Dropio, Tweetio, and more; the Media Monitoring Minute with CustomScoop; News That Fits - launching social media in a crisis: Apple and Exxon Mobil, social media gains SEC approval for Reg FD, BlogWorld hosts certification workshop for journalist-bloggers, Blog Council launches disclosure best practices toolkit; listeners’ comments discussion; a word about FIR #366; news about next week’s shows; music from Mojomama; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 31, 2008: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday August 4…

Posted by neville on 07/31 at 10:22 AM
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Monday, July 28, 2008

The Hobson & Holtz Report - Podcast #366: July 28, 2008

Content summary: Wrap-up of Saturday’s FIR Live; Michael Netzley reports from Singapore on China’s Internet and business challenges around the upcoming Olympic Games; the Media Monitoring Minute from CustomScoop; News That Fits: 50 steps to establishing a consistent social media practice, PRSA’s new diversity podcast, how cool is Cuil?, Google Knol is an opportunity for communicators; listeners’ comments discussion; music from The Taters; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 28, 2008: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday July 31…

Posted by neville on 07/28 at 10:44 AM
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Saturday, July 26, 2008

FIR Live Call-In Episode #7: July 26, 2008

Content summary:The live call-in episode on BlogTalk Radio. Our topic: At what stage do marketers and communicators really need to get to grips with new communication tools?

Listen to this podcast now:

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 07/26 at 11:44 AM
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Thursday, July 24, 2008

FIR Cut: Prepare Yourself for the Blog Bullies

  • Prepare Yourself for the Blog Bullies: It’s going to happen. It may have already happened. So what do you do when someone makes fun of you, pokes at you, says hurtful or harmful things about you or your blog on their blog?

download For Immediate Release podcast

Download the file here (MP3, 3.95Mb; length 8:33), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 07/24 at 01:19 PM
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The Hobson & Holtz Report - Podcast #365: July 24, 2008

Content summary: Next FIR Live on July 26; Shel’s Toronto trip and social media meet-up; Dan York reports from the O’Reilly OSCON convention on open source, Skype, Twhirl and more; the Media Monitoring Minute with CustomScoop; News That Fits: McCain’s secret PR drive to win friends in the UK, US Airforce lets Web 2.0 flourish behind walls, Twitter follower chaos and an Irish DJ’s inventiveness, Industry Standard profile prompts HARO and PR Newswire debate; listeners’ comments discussion and FIR Friendfeed round-up; music from Calexico; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for July 24, 2008: A 55-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Toronto, Ontario, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday July 28…

Posted by neville on 07/24 at 01:13 PM
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