Monday, May 26, 2008

The Hobson & Holtz Report - Podcast #348: May 26, 2008

Content summary: The May 24 FIR Live call-in fiasco; next FIR Live on June 11; new FIR room on FriendFeed; Michael Netzley reports from Singapore about the Ogilvy Verge conference, The Open Room, and Social Media Breakfast; the Media Monitoring Minute with CustomScoop; GAP study; the micro threat to big social networks; American Airlines’ PR strategy; Barack Obama is master of the new Facebook politics; PR secrets for startups from Brian Solis, Loic le Meur and Robert Scoble; listeners’ comments discussion; music from David Steele; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 26, 2008: A 63-minute podcast recorded live from Wokingham, Berkshire, England, and Montreal, Quebec, Canada.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; share content in the FIR FriendFeed Room; comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 29…

Posted by neville on 05/26 at 05:23 AM
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Sunday, May 25, 2008

Join the FIR room in FriendFeed

friendfeedroomfir

One thing we like doing and talking about on FIR is experimenting with different and new ways of communicating.

And if you have a point of view you want to share with the FIR community, you have multiple ways of doing that. Email, comment lines, direct audio commenting on the website, Facebook group, discussion forum… it’s a long list of places you can use.

We’ve just added a new one - a room in FriendFeed.

FriendFeed is a relatively new web service, started in October 2007, as an aggregation tool that lets you keep track of your friends across over 30 different social networks. But it’s rapidly evolving into a dynamic conversational and engagement channel as people think of interesting ways to use it.

Rooms is one such development, announced last week. So we now have an FIR room as another place you can use to connect with the FIR community.

Seen something you think would be a good topic for an FIR news item? Or you have a point of view you want to express on an item already shared in the FIR room? Share it all in the room.

Will this replace the existing ways in which you can communicate with the FIR community? As we’re fond of saying, it depends. How you want to use it, how we want to use it - time will tell.

Anyone can join the FIR room. And anyone can subscribe to the FIR room RSS feed.

We have a handful of members so far. Take a look and see what you think. While you’re there, why not let everyone know what you think? Or via any of our other channels.

You have the choice.

Posted by neville on 05/25 at 12:42 AM
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Saturday, May 24, 2008

Best laid plans: We’ll reschedule call-in show

The technical problems confronting us as we tried to host our monthly call-in show today were so many and so severe that we finally gave up. Listeners let us know that the audio wasn’t listenable, even though we could hear each other. BlogTalk Radio continually refused to accept our host PIN, and when I dialed back in on a land line, I was able to connect as the host but nobody could hear me. We’ll work with BlogTalk Radio to resolve these issues and reschedule the show—the conversation was actually quite good. And we’ll be back on June 11 with a special panel discussion dealing with PR spam. In the meantime, we apologize to those who tuned in to hear today’s show, and especially those who planned to participate.

Posted by shel on 05/24 at 09:13 AM
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Thursday, May 22, 2008

The Hobson & Holtz Report - Podcast #347: May 22 2008

Content summary: Disney closes a user community; Neville’s tech minute; how social media affects reporters and media coverage; the value of an apology;  listener comments; reports from Dan York, David Phillips, and Ricardo from Costa Rica; music from Radio Knives; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 22, 2008: A 59-minute podcast recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, May 26…

Posted by shel on 05/22 at 10:39 AM
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Tuesday, May 20, 2008

FIR Interview: Chris Preuss, GM Europe, on ‘Driving Conversations’ - May 20, 2008

One of the earliest adopters of social media for a strategic business communication purpose is General Motors, whose FastLane blog began in January 2005.

FastLane has been said by Bob Lutz, founding blogger and the company’s Vice Chairman, to be an indispensible communication channel, an unfiltered voice for the company, its customers and auto enthusiasts.

On May 20, 2008, GM Europe launched Driving Conversations, the latest step in the company’s close embrace of social media to support its broad business and communication objectives.

‘Driving Conversations’ is a new executive blog designed to be a place where GM leadership, led by GM Europe President Carl-Peter Forster, can discuss products, issues and corporate performance from a personal perspective.

In this exclusive FIR Interview, Neville Hobson joined in conversation with Chris Preuss, Vice President Communications at GM Europe, to talk about ‘Driving Conversations’ in the broad context of the rapidly-changing auto market across Europe and into Russia, the company’s goals for the new blog, cultural issues in Europe, and some tips for FIR listeners who may be considering a business blog for their own organizations.

Listen to this podcast now:

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About our Conversation Partner

ChrispreussJ. Christopher (Chris) Preuss was named Vice President, Communications, for GM Europe on February 1, 2008. In this capacity, he is responsible for all external and internal communications activities for GM’s European operations, including the Saab, Opel, Vauxhall and Chevrolet brands. He also serves as a member of the Europe Strategy Board. Chris is based at GM Europe’s headquarters in Zurich, Switzerland. He also continues to direct communications activities for GM’s Global Product Development organization.

Chris is a member of the Environment Strategy Board as well as GM’s Communications Strategy Board. He also works as a Communications advisor for GM Group Vice President and President GM Europe, Carl-Peter Forster, as well as GM’s Vice Chairman, Robert A. Lutz.

Preuss began his career at the Campbell and Company agency in 1989 with a focus on motor sports marketing and PR. From there, he joined DMB&B Advertising as an account supervisor on GM Corporate and Cadillac Division public relations accounts in 1990. Having worked on a variety of product and promotional programs at DMB&B, Preuss then moved to Golin Harris Communications of Chicago as an Account Director on Chrysler Corporation business in 1992. He was hired directly by Chrysler in 1993 and worked in several jobs within Chrysler’s Communications department, including the Washington office, until being hired by GM in 1998 as Director of Cadillac Division Communications. From 2001, Preuss served as the Director of Product Development Communications, before being named Director of Government Policy and Washington Communications in 2002. In May 2006, he was appointed GM Executive Director of Global Product and Brand Communications.

Chris Preuss holds a Bachelor of Arts degree in Journalism and Political Science from Michigan State University, Michigan, USA.

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox

Posted by neville on 05/20 at 10:56 PM
Show NotesInterviews • (3) CommentsPermalink

Monday, May 19, 2008

The Hobson & Holtz Report - Podcast #346: May 19, 2008

Content summary: New FIR Interview published; FIR Live on BlogTalk Radio May 24; Michael Netzley reports from Singapore on internet control in China and asks about the business implications; the Media Monitoring Minute with CustomScoop; marketing Steven Spielberg, George Lucas and Harrison Ford on seesmic; IBM and wikis; reflections on Bulldog Reporter’s audio conference on blogger relations; journalism and Twitter: too much PR, says BusinessWeek’s Stephen Baker; listeners’ comments discussion; news about Thursday’s show; feedback from a podsafe band; music from Crush; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for May 19, 2008: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday May 22…

Posted by neville on 05/19 at 03:02 PM
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Friday, May 16, 2008

FIR Interview: Craig Silverman, RegretTheError.com - May 16, 2008

“Regret the error” is a phrase that appears daily in newspapers around the world - the standard admission that something has gone terribly wrong in the reporting, editing or printing of an article. This brief notice is generally accompanied by an equally terse correction.

But Craig Silverman, founder and editor of RegretTheError.com, goes beyond the boilerplate to ask key questions that concern everyone who follows the news, both print, broadcast and online.

In this FIR Interview, Neville Hobson and Shel Holtz joined in conversation with Craig Silverman to discuss some key questions - including: what can be done to minimize mistakes? does a culture of error degrade our media-driven society? - address a key theme of Regret The Error, Craig’s new book, as well as focus on the key question of specific relevance to those of us in journalism and PR: What can we do about it?

Listen to this podcast now:

Get this podcast:

About our Conversation Partner

Craig SilverrmanCraig Silverman is a Montreal journalist and author. In addition to founding and editing RegretTheError.com, he is a columnist and blogger for The Globe and Mail, a national newspaper in Canada, and a columnist for Hour, a Montreal Weekly.

His writing has also appeared in publications including The New York Times, Editor & Publisher online, the Montreal Gazette, and Report on Business magazine, among others.

In November 2007, Regret The Error was published by Union Square Press.

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 05/16 at 10:06 AM
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