Monday, December 03, 2007

FIR Interview with Microsoft’s Paolo Tosolini on Academy Mobile: Dec 4, 2007

Academy MobileIn July 2007, Microsoft introduced Academy Mobile, an internal social computing initiative aimed at creating a knowledge sharing environment among employees through the use of videocasts and podcasts.

Academy Mobile is the latest in a series of online learning initiatives developed within the Enterprise Partner Group at Microsoft where employees can create, watch, listen and share videocasts or podcasts with peers; subscribe to specific search queries, presenters or tags; and download content onto their mobile devices.

In this FIR Interview, Neville Hobson and Shel Holtz talked with Paolo Tosolini, New Media Business Manager at Microsoft, about Academy Mobile including discussion on its objectives, how the programme was developed, aspects about the platform on which it runs, and communication and organizational challenges in rolling out such a programme globally.

About our Conversation Partner

Paolo TosoliniPaolo Tosolini is a New Media Business Manager at Microsoft responsible for a new internal corporate initiative called Academy Mobile (description and video). Funded by the Microsoft Enterprise & Partner Group, Academy Mobile is a social media platform available to all Microsoft employees to share knowledge and best practices using podcasts.

Prior to this role, Paolo worked in several other groups at Microsoft, including MSN and Office, where he managed the Office 2007 partner early adoption program that resulted in more than 500 partner solutions developed at launch.

Paolo is also co-author with his wife Francesca of a blog, podcast and e-Book called Italy From The Inside, where they share travel and cultural tips about Italy using new media.

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Download the 34-minute conversation here (MP3, 15.8MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/03 at 02:47 PM
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The Hobson & Holtz Report - Podcast #298: December 3, 2007

Content summary: Thoughts and prayers for Marc Orchant; follow-up on SkypeIn 0207 London number kerfuffle; the Media Monitoring Minute with CustomScoop; a strong backlash erupts as Facebook Beacon drama continues; Target’s misstep on Facebook; do blog rankings like the AdAge Power 150 have any real value?; long versus short articles: which are best?; meet the Russian blogosphere; ‘Journalist 2.0’: the same for communicators?; listeners’ comments discussion; news about Thursday’s show; new FIR Interview to be posted; Phil Gomes music recommendation by The Tsunami Experiment; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 3, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 6…

Posted by neville on 12/03 at 01:10 PM
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Thursday, November 29, 2007

The Hobson & Holtz Report - Podcast #297: November 29, 2007

Content summary: Neville’s in Germany; WordPress for Dummies review is up; a look at Google’s intranet; Media Monitoring Minute; CustomScoop launching Media Bullseye; the best PR for tech startups; Facebook’s Beacon; a report from Eric Schwartzman; a report from Dan York; IABC’s Gold Quill awards; One-Minute News; lsitener comments; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for November 29, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, England.

Download the file here (MP3, 27.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday December 3…

Posted by shel on 11/29 at 01:57 PM
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Tuesday, November 27, 2007

FIR Book Review - WordPress for Dummies: November 27, 2007

WordPress for DummiesOne of the most popular platforms for creating and managing a blog is WordPress. From its origins in 2003, WordPress has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.

A new book, WordPress For Dummies, has just been published, with explanations in plain English about WordPress and how to use it.

Written by Lisa Sabin-Wilson, WordPress for Dummies covers blogging basics, choosing a hosting solution or setting up a host, developing blog content, syndicating blog posts with RSS, launching a specialized blog (including podcasting, photoblogging, mobile blogging, and videoblogging), and even earning revenue. It includes help on every aspect of installing and using WordPress, illustrations from real-world WordPress blogs, step-by-step tutorials on key topics, and insights from bloggers who use WordPress.

FIR co-host Neville Hobson and FIR correspondent Dan York discuss their take on the new book, looking at various aspects of the overall content, and concluding with their recommendation about the book.

download for immediate release podcast

Download the review here (MP3, 12.6MB, 27mins 37 secs), or sign up for the FIR Book Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

WordPress for Dummies by Lisa Sabin-Wilson
Publisher: John Wiley & Sons, Inc
Paperback, 384 pages
Published in November 2007
ISBN: 978-0-470-14946-1
Available online now from Amazon.com, Amazon.co.uk and other outlets.

Posted by neville on 11/27 at 11:55 AM
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Monday, November 26, 2007

FIR Cuts: ABC News partners with Facebook

Cut from FIR #295: ABC News partners with Facebook on U.S. political coverage

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Download the file here (MP3, 2.57 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 5:33

Posted by shel on 11/26 at 01:41 PM
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FIR Cuts: Following up on MoveOn’s campaign against Facebook Beacon ads

Cut from FIR #295: Follow-up on the fallout over Facebook’s Beacon ads

download For Immediate Release podcast

Download the file here (MP3, 6.27 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 13:28

Posted by shel on 11/26 at 01:39 PM
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The Hobson & Holtz Report - Podcast #296: November 26, 2007

Content summary: Geeking out with the Nokia N95 8GB and the Marantz PMD-620; using seesmic for ‘visual twittering’; discussion: measuring social media; the Media Monitoring Minute with CustomScoop; Skype’s brewing PR problem over the withdrawal of SkypeIn 0207 numbers; the no-morals approach to YouTube marketing; Apple rejects conversation about Leopard or anything else; Lee Hopkins reports on the Australian election and more; listeners’ comments discussion; news about Thursday’s show; upcoming FIR Book Review; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for November 26, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday November 29…

Posted by neville on 11/26 at 01:32 PM
Show NotesHobson and Holtz • (0) CommentsPermalink

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