Tuesday, April 12, 2011
FIR Book Review: Customer Service by Peter Shankman
Listen to this podcast now:
Customer Service, by Peter Shankman
FIR book review Bob LeDrew reviews Peter Shankman‘s “Customer Service: New Rules for a Social Media World.” PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.
Former CNN anchor Miles O’Brien, in a review of Customer Service, writes, “Shankman offers a compelling, engaging, humorous checklist of do’s and don’ts for those who are still in a freefall–a bit dazed–wondering what happened to all the tried-and-true rules of advertising, marketing, and PR. Shankman knows the answer, and he can barely contain his enthusiasm in sharing his insights.”
The book’s website is at Shankman.com
Get this podcast:
Customer Service, by Peter Shankman
Publisher: Que
208 pages
Published December 2010
ISBN-10: 078974709X
ISBN-13: 978-0789747099
Purchase at Amazon US, Amazon Canada, or Amazon UK.
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