AMP UP Your Social Media #30: The Importance of Design in Social Media Marketing

AMP UP Your Social MediaDesmond Wong is the content and community marketing manager at AgilOne, a software startup focused on predictive marketing analytics. Desmond joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the importance of design in social media content marketing strategies.

Tweets that include an image are more than 2x as likely of creating a click through!

The chance of your Tweets getting lost in the Twitter feed is monumental. Desmond offers tips to help capture your audience on Twitter:

  1. Work closely with your design time to create visual assets for social media.
  2. If you don’t have a design team check out other websites and social media channels for inspiration, such as PatternTap.com.
  3. Keep your messages and your content branded.
  4. Don’t make your visuals salesy.
  5. Include a call to action.

See how Desmond gets visual on Twitter, check out the AgilOne Twitter account.

Desmond would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn.

About Desmond Wong

Desmond WongDesmond is currently the Head of the Content/Community Marketing and Creative teams at AgilOne, a SaaS company specializing in predictive marketing intelligence. He manages AgilOne’s lead generation efforts through the company blog, social media, and website.

Outside of content and community at AgilOne, Desmond coordinates and manage their creative team and agency to define, develop, and evolve our brand identity through video, design, and UX experiences. Working to build a brand that is truly inspiring in its messaging and visual creativity. He is a former member of the Creative and Design team at HubSpot responsible for designing ebooks, social media graphics, banners, and other creative assets. He managed HubSpot’s growing network of creative professionals and coordinated the hiring of freelance creatives for a variety of projects. The Brand and Buzz team handles everything from high end case studies, videos, PR, events, and branding for HubSpot. Previously a member of the ToFu (Top of the Funnel) team at HubSpot and responsible for creating and maintaining high quality, consistent, content used to help generate over 50,000 leads a month and over 1 million visitors to the HubSpot blog a month. Get this podcast:

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AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by Glenn Gaudet on 09/11 at 06:19 AM

  1. Design design is one of the most important things in digital marketing.

    Posted by eduardo hoyos  on  03/17  at  12:19 AM

  2. Strange thing that latest data shows that text and link posts get more reach than image posts on Facebook.
    I hope Twitter won’t go down that path either.

    Posted by Beakon digital  on  03/20  at  12:11 PM

  3. Social is an ever changing endeavour and even more so the visual display we post impacts clickthrough more than content.

    Posted by Sam  on  04/23  at  03:57 PM

  4. Having compelling visuals is definitely key to gaining traction within the social sphere, though I would say that such a strategy would probably go a lot farther using image-centric social media platforms like Pinterest or Instagram. Anyhow, nice article! =)

    Posted by John Summer - Audio Engineering School  on  04/30  at  11:45 AM

  5. Hello,

    There is a brazilian translate in this program? I would like to try in my consultancy job.

    Please, answer me :)

    Btw, nice article.

    Thanks!
    Rafael Querido

    Posted by Rafael Querido  on  05/01  at  10:22 AM

  6. Social media has evolved a lot. we as a marketer need to engage with the audiences in real time on these social platform. Interacting with the customers was never that much easy before.

    Posted by Digital Marketing Agency  on  05/11  at  02:55 AM

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