The Hobson & Holtz Report - Podcast #749: March 31, 2014
Intro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.
Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?; Neville talks about two interviews he has conducted; Ragan promo;
News That Fits: With all that big data floating around, sentiment analysis is getting easier; Michael Netzley’s Asia Report looks at the growing tension between Malaysia and China as a result of the missing Malaysian airliner; the death of Facebook organic reach and the shift from earned media to paid media the Media Monitoring Minute with CustomScoop; listener comments from Rachel Miller and Michael Procopio, as well as the FIR Podcast Community on Google+; Dan York’s Tech Report explores Turkey’s banning of Twitter and YouTube expanding into a larger attack against the Internet’s infrastructure; a look at what the FIR Podcast Network has had to offer in the last week; Olivier talks about his new work of fiction;
Outro: Music from Make the Girl Dance; and more.
About our guest co-host
Olivier Blanchard is a global business consultant who specializes in brand strategy, marketing management, social business integration, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. He is a sought after speaker and the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also an avid cyclist and a novelist. His first foray into fiction, The Peacemakers, is the first of three volumes in his Jules Verne and H.G. Wells inspired The Nemesis Engines series, which combines historical fiction, adventure and a dash of sci-fi. When he isn’t traveling, Olivier lives in Greenville, SC with his wife, two children and three chihuahuas.
Connect with Olivier on Twitter at @TheBrandBuilder.
Olivier’s new novel is The Peacemakers, the first of a three-volume series titled, The Nemesis Engines. The Amazon.com description of the book begins, “1915 – While all eyes are on Europe’s battlefields, scientists, anti-war industrialists and financiers all around the world are vanishing without a trace, and rumors of a plot to provide Germany with devastating new weapons have forced Britain’s intelligence services into a frantic, desperate race to hunt down and stop a new faceless enemy.”
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For Immediate Release: The Hobson and Holtz Report for March 31, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Greenville, South Carolina.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
So, until Monday April 7…
Next entry: Kurt Shaver on AMP UP your Social Media #21