The Hobson & Holtz Report - Podcast #317: February 7, 2008

Content summary: Problems with voting at Podcast Alley; how to participate in Saturday’s FIR live on BlogTalkRadio; the FIR Listener Contest: announcing the winners; Dan York reports on Microsoft/Yahoo as well as AOL, Google’s social graph API, and more; the Media Monitoring Minute with CustomScoop; why social applications will thrive in a recession; new corporate blogs show businesses start to ‘get it’; hurdles to jump for the social media news release; Steve Lubetkin reports on Jeff Pulver on the road with the Social Media Breakfast; listeners’ comments discussion; music from Loveless; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for February 7, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

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So, until Monday February 11…

Posted by neville on 02/07 at 09:58 AM

  1. Hi Neville, hi Shel,

    I think this is the first time I comment a FIR episode since I listen to your podcast (long, long time). I feel very guilty, and I promise I’ll be commenting more often in the future.

    I’m not 100% sure that I’ll be able to attend the call tomorrow, but I would like to contribute to the discussion by sharing what I believe is a pretty interesting release.

    Microsoft has launched mclips, a blogging platform for its Italian employees. The objective is to build up a community of people engaged in online conversation about technology related topics in general, and in particular Microsoft products.

    here the link: http://mclips.it/

    This is I think a clear example of how the blurring line between internal and external communications is changing the way big companies like Microsoft decide to communicate with their target audience embracing a true peer communication approach.

    I hope it could sound interesting for you too. I’ll try to join the conversation tomorrow.

    Many, many thanks for all your great work!

    Ciao!
    matteo

    P.S.

    I had the same problem of Nikolay to vote at Podcast Alley for your show. I’ll try later…

    Posted by Matteo Siciliani de Cumis  on  02/08  at  09:07 AM

  2. Oh hey, I won! Cool. Thanks, guys!

    Sorry it took me so long to catch up, but I’m delighted. I’m providing you with my direct email for whenever you’re ready to send out books.

    If you’d care to include the URLs for winning entries on the wiki, you can find the Two Tits and a Vote healthcare campaign at the alternative URL of http:///www.twobreastsandavote.com

    I’m looking forward to reading your book and doing some podcasting as I described in my call-in; thanks for picking me.

    Cheerio,
    Sabrina

    Posted by Sabrina Dent  on  02/13  at  06:52 AM

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