The Hobson & Holtz Report - Podcast #303: December 20, 2007

Content summary: Discussion: should brands join social networks?; the Media Monitoring Minute with CustomScoop; Dan York reports on the Web Awards, Blognation, offline blog editors for Mac; follow-up and discussion on Jonathan Crow’s Great Social Experiment; David Phillips reports on recessions and PR; listeners’ comments including discussion on social networks prompted by Mitch Joel; the music; and more.

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Show notes for December 20, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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So, until Monday December 24…

Posted by neville on 12/20 at 11:43 AM

  1. The discussion about social networks and brands got me thinking—where does personal branding fit into this? Surely we, as individuals, take our personal brands with us into social networks, and use said networks to develop our personal brands. When the person is the brand, you can have a connection.

    One might argue (and he probably would) that Steve Jobs is Apple. But is being friends (online or off) with a prominent CEO the same as having a connection to a one-person brand? (And is the opposite of a personal brand an impersonal brand?)

    People have asked “What’s your connection to such-and-such organization?” and “What’s your relationship with this company?” for years. Your connection with a company, or a brand, is what goes into your disclosure statements. And even though we work with specific people in organizations, we say things like “Coca-Cola is one of my clients” or “I’m a Wal-Mart employee.”

    There’s some kind of a relationship with the brand or company, even if it’s as much mathematical as personal. The fact that corporations are legally persons only complicates matters.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  12/21  at  01:07 PM

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