The Hobson & Holtz Report - Podcast #302: December 17, 2007

Content summary: Discussion: the social media experiment; the Media Monitoring Minute with CustomScoop; digital footprint study from Pew; you own dot-org but what about dot-com?; social networks deliver product recommendations; BBC readies new user-customizable website; Lee Hopkins reports on Second Life now that the goldrush is over, the Australian Federal Police and paedophiles, and on why he disagrees with Chip Griffin; listeners’ comments discussion; new version of Audacity released; FIR editions over Christmas and New Year; music from Bernie Goldbach: the Wyclef Jean Mashup; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 17, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

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So, until Thursday December 20…

Posted by neville on 12/17 at 12:17 PM
  1. Neville, Shel,

    Thanks for the in-depth comments about the Great Social Experiment (by the way that was supposed to be tongue in cheek just in case anyone got the wrong idea;). I summarized and posted to our blog.

    I am planning on putting up question 4 on Wednesday morning and will let you guys know when it is up.

    Thanks,
    Jonathan

    Posted by Jonathan Crow  on  12/18  at  09:18 AM
  2. Gents,

    I’ve been enjoying Jonathan’s experiment as well and agree with your point that asking and “listening” to your network is one of the juiciest pieces of low hanging fruit on the online social networking tree.

    The online social network that LiveWorld built for Intuit’s customers is responsible for answering more than 70% of customers’ technical support inquiries now, and feedback gleaned through this network is reviewed and included where appropriate in product modifications and new product releases.

    Is it marketing? Is it, as Solis says, more like customer service?

    I think the answer is linked to perception. Organizations that become adept at the art of dipping into their online social networks as a means to increase revenues will have discovered along the way that everybody just wants to be loved and listened to. The trick is to have your network believe they are being served and heard while in reality, the organization is extracting key data from the network for the purpose of refining their current products, future products and messaging.

    I look forward to your comments on Wednesday’s answers.

    Posted by Don Lafferty  on  12/18  at  12:12 PM
  3. Hi guys,

    Just listed to Momday’s show on my way to work this morning. I completely echo Shel’s thoughts about marketing in social media.

    In my opinion, social media is all about building relationships, not selling product. Like you said, you join social networks to connect with individuals; they are not a channel to shotgun a message or advertisment through the medium. It just doesn’t work that way. I wholly support marketers and advertisers be active on social media if they are willing to engage in two-way communication.

    Posted by Adam Denison  on  12/19  at  06:35 AM
  4. Hi guys, just a quick note. Am I the only one who thinks that Ragan advertising the writer’s workshop as “the best conference of the year” comes along a bit iffy? Shouldn’t somebody else judge this? And the best conference of the year award handed out in January? I know I am nitpicking, but still.
    Anyways, glad Ragan is your sponsor to ease the pain of twice-weekly production.
    Cheers.
    sab

    Posted by Sebastian  on  01/08  at  05:52 AM

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