The Hobson & Holtz Report - Podcast #298: December 3, 2007

Content summary: Thoughts and prayers for Marc Orchant; follow-up on SkypeIn 0207 London number kerfuffle; the Media Monitoring Minute with CustomScoop; a strong backlash erupts as Facebook Beacon drama continues; Target’s misstep on Facebook; do blog rankings like the AdAge Power 150 have any real value?; long versus short articles: which are best?; meet the Russian blogosphere; ‘Journalist 2.0’: the same for communicators?; listeners’ comments discussion; news about Thursday’s show; new FIR Interview to be posted; Phil Gomes music recommendation by The Tsunami Experiment; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for December 3, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

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So, until Thursday December 6…

Posted by neville on 12/03 at 11:10 AM
  1. In regards to the various comments about companies not knowing the rules of ‘new media’.

    You mentioned in the last episode of the Expression Engine kerfluffle that ‘evolved’ after a faked hacking of a website.

    I challenge any individual, group, or PR company to have foreseen that particular result.

    Sure, it might be a wise choice not to fake a hacking event on your site. Wise not to make a fake blog. Wise not to release inflammatory reports and charge excessive amounts. Wise not to do any of the many errors, oversights or mistakes that have happened in new media over the last few years.

    And my point is: Yes, you need to know the rules. Some are from ‘old media’. Some are in common law. There are a whole bunch more rules that no one yet knows about. They are going to be discovered when someone or some company does something that provokes an adverse response from the new media sphere.

    But, half the fun of walking through a snake infested jungle is knowing that when you get to the end, you’ll have a new species of snake named after you… ;-)

    Enjoy,

    Posted by Michael Vanderdonk  on  12/03  at  10:58 PM

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