The Hobson & Holtz Report - Podcast #293: November 15, 2007

Content summary: Follow-ups: GM’s new podcasts and Max Kalehoff’s new gig; new FIR Facebook page; the Media Monitoring Minute with CustomScoop; the rise of APML; UK law firm Clifford Chance sponsors law blog; the coming mashup era; Wall Street Journal online to be free; a PR-specific Google hack; weak US dollar spells opportunity for US PR firms; Dan York reports on corporate blog portals and more; listeners’ comments discussion; music from Catriona; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for November 15, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

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So, until Monday November 19…

Posted by neville on 11/15 at 11:56 AM
  1. Lots of comments today, some of which I meant to contribute in time for FIR 293, but those pesky clients and some computer problems interfered.

    First, with regard to the BACN Web 2.0 initiative, I’m not so much looking for recommendations on technology as on functionality. What kinds of things do you think would be useful to members of an organization like this? Our site is done in Joomla, which has a seemingly endless number of extensions for creating forums and social networking tools, but it would be good to know which aspects of, say, MyRagan were proving most popular.

    Second, on the question of friendship. I have no desire to water down the value of friendship by extending the meaning to include very casual acquaintances or, indeed, total strangers. I don’t know that we need to invent an entirely new word, however. LinkedIn uses “connection,” which seems usefully broad without being misleadingly intimate.

    Third, I’ve been meaning to remark that at this time last year, scarcely an episode of FIR went by without mention of Second Life, but now we hear very little about it, while Facebook appears again and again. This makes me wonder what it will be next year.

    Finally, a contribution on the topic of transparency, for Shel’s book. IT types use “transparent” to mean “you won’t notice it,” as in “The changes to the network will be transparent to the user.” It’s so easy to see through, you don’t even know it’s there.

    And it’s in that sense that my housemate suggested I use the word “transparent” to describe my work as a ghostwriter, since the end result is that you see my client’s expertise and ideas, not me. But “transparency” is becoming synonymous with “disclosure,” and is therefore no longer appropriate in that context.

    I know this is long enough to be a report, but I’m probably going to be reinstalling my system this weekend and unable to record.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  11/15  at  07:30 PM

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