The Hobson & Holtz Report - Podcast #284: October 15, 2007

Content summary: Shel’s in Virginia with much better hotel wifi; the spread of wifi in communities and differences on both sides of the Atlantic; rules for online posting from the Online Journalism Review; word of mouth is the most powerful selling tool: Nielsen survey; crisis plans for B2B marketers; mainstream media on mobile: different approaches by The Toronto Star and The Daily Telegraph; the Media Monitoring Minute with CustomScoop; listeners’ comments discussion; news about Thursday’s show; the music by Jag Star; and more.

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Show notes for October 15, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Lansdowne, Virginia, USA, and Wokingham, Berkshire, England.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

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So, until Thursday October 18…

Posted by neville on 10/15 at 03:01 AM

  1. Re your discussion on crisis mgmt. I heard on CNN that a group protesting the handling of ‘lead in paint on toys’ were planning to target the VC holding group of ToysRUS and Dollar Store rather than the chain brands themselves. A side comment to the story was that the PR firm for the VC holding group was not answering the phone to CNN. Seem to confirm your comments regarding having staff available to handle the unexpected. Or as Monty Python said once ‘No one ever expects the Spanish Inquisition’ ( Ref1: YouTube link to sketch1: http://www.youtube.com/watch?v=3ZQI0Xm29To
    Ref2: http://en.wikipedia.org/wiki/The_Spanish_Inquisition_(Monty_Python)

    Posted by mikethebee  on  10/16  at  12:52 AM

  2. In the name of exploring social media, I checked out the Playboy U site. Seeing as I am a graduate student, it shouldn’t have been a problem for me to join.

    However, Playboy U only allows .edu email addresses. In Canada, our domains usually end in .ca, and this holds true for educational institutions.

    It looks like Playboy U excludes high schoolers, old dudes, your mom, and Canadians—or anyone attending an educational institution that doesn’t end in .edu.

    Posted by Michael Allison  on  10/16  at  07:57 PM

  3. I enjoyed and agreed with your thoughts on online posting and commenting. Clipmark’s Eric Goldstein posted a really great YouTube video in which he discusses comments policy and respectful behavior in the Clipmarks community. I thought you might be interested in taking a look http://youtube.com/watch?v=mumX6t7qYGg.

    Thank you for another great episode Shel and Neville!

    Posted by Amanda Mooney  on  10/17  at  11:00 AM

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