The Hobson & Holtz Report - Podcast #281: October 4, 2007

Content summary: FIR face-to-face again in Wokingham, England; FIR Geek Dinner update; thoughts on this week’s CIPR social media workshop and the Ragan/SimplyCommunicate social media masterclass; the Media Monitoring Minute with CustomScoop; Dan York on the Podcasting and New Media Expo and new tools for podcasters including the MicMate, plus a question for listeners on emailing to wikis; Forrester case study on Northwestern Mutual’s enterprise Web 2.0 journey; AIM and Zune integrate social networking; email spamming and the Monster mash; the Dove Onslaught on YouTube; listeners’ comments discussion; music by The Friendly Ghost; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at]

Show notes for October 4, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from Wokingham, Berkshire, England.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

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In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter:; or at Jaiku: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday October 8…

Posted by neville on 10/04 at 01:50 AM
  1. Shel and Neville,

    On your conversation about writing like you speak, I think using rigid grammar is something that has to be unlearned.

    For me, since I was in grade school, the rules of grammar were drilled into my head. Now, especially in graduate school, it is expected that this kind of elevated writing flows naturally—but consumers (whether they be employees or the man on the street) don’t live and think in academic terms—they think in conversational terms.

    It would be interesting to see the topic of conversational writing brought up at conferences so that communicators may “unlearn” what has been conditioned in them.

    A quick Google search brings up this post from Lifehacker:


    Posted by Michael Allison  on  10/04  at  10:56 AM
  2. In response to Dan’s question about emailing into a wiki, SocialText has that exact feature. When you set up a workspace there is an email address that is automatically set up. So for instance a workspace called “Dan York” would have an email address of “”. The subject line becomes the page title. If you use the title of an existing page as the subject line, the email will be inserted into the existing page.

    Hope this is what you were looking for.

    Posted by Lee White  on  10/05  at  06:01 AM
  3. Shel & Neville -

    Another great show.  I liked your discussion on planning to go viral and how Dove is trying to repeat it with their latest campaign. 

    Not being in the PR field, I have a question for the PR community: “why doesn’t every PR campaign enable viral marketing?” 

    Recently IBM launched a really cute campaign on innovation.  The commercials point to a web site but the web site doesn’t reference the commercials and they aren’t on web. I wanted to forward the commercial to my tech friends but can’t. 

    So can anyone explain why an Ad agency wouldn’t place every commercial on You Tube and every other video site?

    Posted by .(JavaScript must be enabled to view this email address)  on  10/07  at  03:33 PM






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