The Hobson & Holtz Report - Podcast #235: April 26, 2007

The Hobson & Holtz Report - Podcast #235: April 26, 2007

Content summary: Luke Armour’s virtual PR murder mystery; Shel’s Toronto experiences; the Media Monitoring Minute with CustomScoop; CIPR asks if PR qualifications are a necessity; are we taking too narrow a view about social media?; Gartner predicts 80% of internet users will use virtual worlds; voice coming to Second Life; Blue Cross pet charity launches petcasts; Dan York reports on landscaping, Ustream and podcast download statistics; Eric Schwartzman interviews Jeanette Gibson, Cisco Systems; listeners’ comments discussion; upcoming Ragan conference in London; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for April 26, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Dayton, Ohio, USA.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday April 30…

Posted by neville on 04/26 at 02:54 PM

  1. Regarding formal qualifications for practicing PR: I have none, but lately people keep asking me to do things which have some kind of PR function, like writing internal newsletters so that the rest of the company will appreciate the IT department more, and locating bloggers, podcasters, and magazines to pitch to give a client appropriate exposure. Everything I know about PR, I’ve learned by listening to podcasts. Which means I know more about the new media aspect of PR than some PR professionals I know. It’s a strange business.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  04/29  at  06:33 AM

  2. Shel:  I work at Sun Microsystems and our Global Employee Comms team has been evaluating the impacts of Social Media/Social Networking for some time now.  We are evaluating how we are organized - to see how we can better serve the needs of discrete communities of employees - which cross organizational and geographic boundaries - but perhaps have more in common and more similar information needs/wants than we thought before.  Its an interesting time to say the least!
    Thanks for the show!
    Laura

    Posted by .(JavaScript must be enabled to view this email address)  on  04/30  at  04:07 PM

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