The Hobson & Holtz Report - Podcast #174: September 21, 2006

The Hobson & Holtz Report - Podcast #174: September 21, 2006

Content summary: A short show—Neville couldn’t make it at the last minute; One-Minute News: marketers aren’t prepared to address security breeches even though it’s a top consumer concern, PRWeek is launching free blogs, former Rocketboom anchor Amanda Congdon is back, NewAssignment.net gets $100K from Reuters; a brief review of Monday’s likely commentary topic, corporate use of online video in the YouTube era; listener comments; Donna Papacosta will co-host the show while Neville moves to the UK a week from Monday; the music; and more.

Show notes for September 21, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 34-minute podcast recorded live from Chicago, Illinois.

Download the file here (MP3, 14MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, September 25…

Posted by shel on 09/21 at 11:52 AM

  1. #174 serves as Fair Warning to all who want this podcast to be shorter: Be careful what you wish for…lol
    Thank you for all the work you went through in order to get ANY podcast out today, given your amazing schedules. It was (as always) informative, fun, & made me go Be-Friend Panic! at the Disco on their MySpace page (they have over 1.1 million friends!! whoaaa…).
    On a tangental note, you’ve talked about mashups, & of course done some mashup episodes of FIR. Here is a (wishful thinking) Coming Attractions trailer for a great Teen Comedy starring Charlton Heston and Yul Brynner:
    10 Things I Hate…
    Love & Peace, Clarence
    CJ’s Radio Olio

    Posted by Clarence Jones  on  09/21  at  04:42 PM

  2. It’s true, FIR #174 was so short I almost went into withdrawal. But it did remind me about something I forgot to comment on when leaving my belated note on FIR #173: pitch blogs. The idea is intriguing, and it would certainly spare the inboxes of reporters, but it seems to me that it would be hard to personalize or target the pitches.

    If you want to pitch something successfully to a blogger or a publication, you need to demonstrate familiarity with the journalist, the publication, and the readership. Wired, Cosmopolitan, and the Wall Street Journal wouldn’t be too likely to be interested in the same aspect of or angle on your product, service, or company.

    So creating a pitch blog might just be a way to reproduce the old-fashioned fax blast in a new medium, and hence a distraction from creating new and better press releases.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  09/24  at  08:08 AM

  3. The FIR hockey league is set for sign-up. Go to fantasysports.yahoo.com. All you need is the league ID which is 65621 and the password which is “sheville”. Have fun.

    Posted by Sebastian  on  09/25  at  02:05 AM

  4. I’m getting sick of hearing from this woman from the “Obsessed with Race” podcast. I understand her point, but she’s quickly turning into a third team member for FIR.

    Maybe I need to start sending in some comments so you have more to choose from!

    Posted by Mike  on  09/26  at  04:36 AM

  5. There’s a great scene (actually the only great scene) in Star Wars Episode I, in which Jar Jar Binks gets hit by somebody and exclaims “how rude”. That says it all.
    (btw, no need to read this on the air, I fear to be the next object of Mike’s anger)

    Posted by Sebastian  on  09/26  at  05:05 AM

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