The Hobson & Holtz Report - Podcast #165: August 21, 2006

The Hobson & Holtz Report - Podcast #165: August 21, 2006

Content summary: Terry Fallis of Thornley-Fallis is guest co-host while Neville’s in New York. One-minute news items include a look at a Canadian Internet usage survey, NOAA’s new presence in Second Life, ESPN’s decision to work with a Canadian interview expert to train its reporters, and a working group established to create a specification for a new-media news release. We also talk about the evolution of media training and how to address the consequences when social media spreads a political misstep. Also, a report from Eric Schwartzman, listeners’ comments, the music, and more.

Show notes for August 21, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 71-minute podcast recorded live from Toronto, Ontario, Canada, and Concord, California, USA.

Download the file here (MP3, 28.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, August 24…

Posted by shel on 08/21 at 05:08 AM

  1. Admittedly what I know about the advertising business could be painlessly inscribed on my thumbnails in block letters, but CPM doesn’t seem like a good way to go for podcasts. I would expect many niche podcasts to be great places to advertise specialized, big-ticket items appropriate to the audience, even if the audience is only a few hundred people. I’ll have to listen to Eric’s whole interview to see whether having the context makes sense of Rick Klau’s statements.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  08/24  at  04:58 AM

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