The Hobson & Holtz Report - Podcast #147: June 19, 2006

The Hobson & Holtz Report - Podcast #147: June 19, 2006

Content summary: Jeremy Wright’s b5media co-branded blogs for Fox Media’s TV shows; Netscape returns with a Digg-like news page; a new Digg-like service for PR; retailer opens store in Second Life; Nielsen releases email newsletter/RSS usability report; Robert Scoble speaks for Microsoft on BBC TV; classified advertising stats: new media aren’t killing old media; press releases are preferred content type among knowledge workers: survey; Lee Hopkins reports; Jeremy Pepper highlights trademark issues in Second Life; David Phillips reports; listeners’ comments discussion; the music; and more.

Show notes for June 19, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

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In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 22…

Posted by neville on 06/19 at 02:39 AM
  1. It’s been an interesting debate about the potential demise of the press release. But I adhere to Shel’s first media law - that old media don’t die, they adapt. And I believe that’s the case with the press release.
    But I’d like to distinguish between the purpose of various press releases. As ever, the dividing line is content. A press release that has real news value and is not something best described as a ‘pig’ with lipstick will win out.

    Unfortunately too many pigs with lipstick get released from their quarters. Good journalists should be able to spot these a mile off. These are the animals that get press releases a bad name, and if they are expected to pass away then their death will be little mourned.

    Press - or news releases that are from a corporation announcing something with genuine news value and of interest - to the public, regulators, politicans, customers or whatever specific audience/s they are being aimed at - will always carry value. And because corporations now distribute press releases through PR newswire then it’s not surprising that when a google alert tells interested parties, people go directly to the source. I work in a large organization, and if I or someone else has ‘heard’ something about a competitor or customer, then why not go directly to the source or original announcement. I see that a lot in my (large) corporation. People receive the release either through a direct link mechanism (ie from a chosen corporation’s site) or from a Google alert.

    A long comment. But my conclusion is that for corporations, news announcments are still effectively handled by press releases.

    As ever, many thanks for your superb efforts.

    Posted by .(JavaScript must be enabled to view this email address)  on  06/20  at  07:21 PM
  2. Has anyone had any difficulty downloading show #147?  I am able to listen to all other shows except for this one.  Thank you!

    Posted by Lauren Vargas  on  06/21  at  06:07 AM
  3. Is it the definition of irony to have Lee Hopkins talking about the simplicity of Donna Pappacosta’s Trafcom News Podcast in the most overproduced segment the podcast world has ever heard?

    Ed

    Posted by Ed Lee  on  06/23  at  06:20 AM

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