The Hobson & Holtz Report - Podcast #146: June 15, 2006

The Hobson & Holtz Report - Podcast #146: June 15, 2006

Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called “For Immediate Release”); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels tomorrow; National Semiconductor gives iPods to all employees; David Philips reports (on Stephen Hawking; the PR super race); General Motors, The New York Times and how GM’s FYI Blog fits in to the story; Dan York reports (Podcast Academy; eBay Developers conference; TypePad and FeedBurner; blog posting spam; internal podcast distribution); listeners’ comments discussion (including 10-minute commentary from Keith Teare, CEO of Edgeio); FIR Frappr community update; the music; and more.

Show notes for June 15, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 97-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, June 19…

Posted by neville on 06/15 at 10:52 AM

  1. Hello, Shel and Neville. I was listening to Show 146 this morning and just had to comment after hearing your discussion about National Semiconductor giving its employees video iPods to enhance internal communications. Last fall, on my Trafcom News Podcast, I interviewed Kathleen Gilroy of the Otter Group in Boston. At that time, she and her team were working with Merrill Lynch on a big training project. Instead of giving the trainees big black binders, they distributed video iPods. And Kathleen said it was actually less expensive to distribute the training materials this way, compared to those traditional binders.

    Well, I will listen to the rest of your show later today. Thanks for all the work you do. I don’t know how you produce two shows a week with such rich content. And then there are all the interviews you recorded in New York. I have those queued up too!

    Cheers,
    Donna

    Posted by Donna papacosta  on  06/16  at  05:19 AM

  2. Hey Guys,

    Couple of things:
    - Shel asked whether the FeedBurner/TypePad announcement implied that you can redirect any native feed to a FeedBurner managed feed. This is indeed the case, and the major value of turning that   option on: feed readers accessing in any of all three feeds (RSS 0.91, RSS 2.0, Atom) end up with the FeedBurner feed that has been configured. Not only does it give you access to the “real” number of subscribers (I moved from 5 500 to 13 500), if you subscribe to the advanced analytics, you will actually get the detail of how many people read a given post in their RSS reader.  I posted this upon the announcement: http://blog.softtechvc.com/2006/06/typepad_feeds_f.html
    - On Edgeio, one of my angel investments, Keith did a great job answering to Craig with a lot of details. I thought I would just add that this publishing paradigm really applies to any micro-content: restaurant reviews, job req, events, etc. In a few years, we’ll publish information that way - what is not clear yet is how we get there from the current situation. Obviously my money is on Edgeio to be a key enabler of that transition, but we have yet to write that story.

    Posted by Jeff Clavier  on  06/18  at  08:50 PM

  3. Neville and Shel,

    TIMECODING MP3’S

    With regard to timecoding, I wanted to send a note to Mike from Castblaster, but again, I have to register first on his site which I didn’t.
    The idea is to create a function key (e.g. [F12] ) in a recording application (like Castblaster) which you can press during the recording to set timestamps.  Depending on the settings you should then be able to do either one or even all of the things below:

    1. Create one large mp3 file with the whole show AND create several smaller files, each one just containing the portion between two [F12] key presses.
    The files should automatically be named something like FIR156-a, FIR156-b, FIR156-c, etc.
    The users could then decide to either download the whole show, or the smaller MP3’s (which will in the end will make up the whole show as well)
    I know that Quirks & Quarks from radio Canada offers both a long version and a segmented version. On my iRiver (gosh I love that thing) these smaller files just play as one long show but I can skip a subject quickly.

    2. Give you a list with all the recorded timestamps, so the only thing you would need to do is either publish the bare timestamp list, or add one subject line per timestamp. This way users can manually Fast Forward to the next subject based on the timestamplist. (I would not do this as I would have to print the timestamp list and carry it with me…)

    3. Use the recorded timestamps to create a timestamped AAC file for iPod users.

    4. Create those special URL’s for online listeners where the mediaplayer would open the whole MP3, but immediately jump to the selected segment.

    5. As an extra benefit, If you have these timestamps it would be so much easier to edit recordings.  When I record and something goes wrong, I have to pause the recording, write down the time, and then continue.  With this timestamp recorder both recording and editing should go much smoother as well.


    Keep up your show, it is great!

    Robert ILBRINK
    Amsterdam

    Posted by .(JavaScript must be enabled to view this email address)  on  06/20  at  06:11 AM

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