The Hobson & Holtz Report - Podcast #127: April 10, 2006

The Hobson & Holtz Report - Podcast #127: April 10, 2006

Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.

Show notes for April 10, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

News and Commentary:

Listeners’ Comments Discussion:

  • 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
  • 58:01 Kami Huyse on the under-representation of women PR bloggers
  • 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job

Outro:

  • 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 13…

Posted by neville on 04/10 at 09:14 AM
  1. Hi Guys, Last week and today, I waited in eager anticipation to hear one of you discuss the interchange and fallout between Amazon’s CTO and the Naked Conversations guys. Considering the players, I think this publicly blogged scuffle was pretty fascinating. Any thoughts? I’d love to hear you explore this a little in a future episode of FIR.

    The basic summary—back on March 30th, Amazon’s CTO, Warner Vogels got hot with Shel Israel and Robert Scoble for not delivering a clear and concise answer to his direct question about blogging ROI during an Amazon hosted speaking series. The question from Vogles was “tell me why customers would get a better Amazon product if we would institutionalize blogging at a wider scale around Amazon.” Vogels posted this in his blog shortly after the session ended “they appeared shell-shocked that anyone actually had the guts to challenge the golden wonder boys of blogging and not accept their religion instantly”. Shel Israel said “it seemed like the wrong forum for butting heads with our host’s executive officer”. Robert Scoble said “The truth is I screwed up. I didn’t represent blogging very well” and then he offered over a dozen examples of what they cited at the meeting and some additional examples that they forgot to mention.

    Werner Vogels’ account here>
    http://www.allthingsdistributed.com/2006/03/naked_answers.html

    Shel Israel’s account here>
    http://redcouch.typepad.com/weblog/2006/03/amazons_cto_ret.html

    Robert Scoble’s account here>
    http://scobleizer.wordpress.com/2006/03/31/much-ado-about-blogging-scoble-you-didnt-answer-the-question/

    Here are my thoughts about it.
    http://www.scoutblogging.com/2006/04/blogging_roi_proof_is_for_pans.html

    Posted by Stephen Turcotte  on  04/11  at  12:21 PM
  2. Hi Shel and Neville,

    Thanks for your reaction to my suggestion on a FIR episode on “social media behind the firewall”. I surely hope you manage to arrange it. By the way, I just saw the new interview podcast on the same subject. Can’t wait to grap and digest it!

    As for my question on the “particular circumstances for a particular social software solution to work”, I agree with Shel that the formulation of my question could have been better. And Shel, you are quite correct to point out that it is all about “what problem are you trying to solve, given the restrictions/circumstances”.

    As from the perspective of somebody with the vision that social media could be important and of value, these restrictions/circumstances (culture; how people are used to communicate or work or do projects) are however very difficult to overcome and frustrating. That’s exactly why I find your examples of real business implementations so valuable, but wish to stress that considerable attention should be given to describing the old way of communication, the existing hurdles (culture etc.) and how they were overcome in addition to “the problem that was solved”.   

    As for your surprising finding in the FIR Survey that a lot of listeners only listen to one podcast (so FIR), the explanation is quite clear to me: FIR takes 2 - 3 hours per week of attention, which is all people want or are able to allocate to this new medium. Listening can only be combined with a selective set of other activities.

    Regards,
    Marcel

    Posted by Marcel de Ruiter  on  04/13  at  04:11 AM

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